I've been blogging since 2003, so for my 15 minute presentation at @DigiShoreditch 2013 - these are the top 10 things I've learnt about social media in the last 10 years.
Launching July 10thOver $3bn developing marketing cloud19bn transactions a day18 of the top 20 e-comm in the worldPublishing / Listening / Analytics
Not everything has to say “Click-to-BUY”Like on average 40 brands – 20125-7 brands in 2011Competing with Gaga, Bieber etc…
Disney = 500m fans / 470 profiles / 250 staffNFL -= all 32 teams – 1 staffer!Good CONTENT 1-140-2.7mDisney spent MUCH less than Zynga / Angry Birds (proportionally)Dollar Shave guy last Digishoreditch – beat Gillette with a $5k video budgetAmplify GREAT content – don’t prop up average content
90:10Click-to-buy x Click-to-share
Assassins Creed 4Ubisoft – millions fans / languages across EMEAAssassins Creed 3 = 12m copies sold!Advertising.Twitter.comDeloitte / Crimson Hex / Nielsen / GfK = 30%+ sentiment 2.7x more sales than 30% increase ATL spend
BIG DATA – Adobe 19 billion – 18/2010,000 per day in 200090% last 2 years- Amount of useful data isn’t0-2003 now every 48 hours400m tweets day / 1.1bn FB (751m mobile / 665m DAU / 189m mobile only_Should be getting smarter – looking at US markets / brands
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
Reduce everything down to one numberFind the 1 metric that REALLY mattersROI or NPS ?
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
People share EMOTIONSDecisions with your HEART – justify it with your HEAD78% trust recommendations from friendsOnly 14% trust brands
Strategy = WHYWhat are the numbers saying with NO agenda / emotion / biasContent is ALL emotion78% trust recommendations from friends – ONLY 14% trust brandsBrands are built with emotion – businesses are built with logic.