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Festival of Marketing: Marketers v Machines

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My keynote slides from Festival of Marketing 2017 (AI session 4th October)

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Festival of Marketing: Marketers v Machines

  1. 1. Marketers v Machines Building Empathy into #AI @JeremyWaite Evangelist @IBMWatson #FoM17
  2. 2. How to market with smart machines without losing your job or creating an apocalyptic hellscape where humans are hunted like rats. @JeremyWaite Evangelist @IBMWatson
  3. 3. #FoM2017
  4. 4. 2011
  5. 5. 2012
  6. 6. 2014
  7. 7. 2015
  8. 8. 2016
  9. 9. 2017
  10. 10. Personality Insights Keyword Extraction Image Link Extraction Language Detection Relationship Extraction Feed Detection Sentiment Analysis Dialog Concept Expansion Visual Recognition Concept Insights Concept Tagging Language Translation Natural Language Classifier Retrieve & Rank Text To Speech Author Extraction Tone Analyzer Taxonomy Message Resonance Image Tagging Text Extraction Watson News Speech to Text Tradeoff Analytics Entity Extraction Face Detection Video Augmentation Factoid Pipeline Case Evaluation Knowledge Canvas Q&A Qualification Criteria Class. Policy Identification Fusion Q&A Risk Stratification Usage Insights Answer Generation Decision Optimisation Emotion Analysis Knowledge Graph Decision Support Knowledge Studio Service Statistical Dialog Easy Adaptation Question & Answer Speech to Text IBM.com/Watson Personality Insights Sentiment Analysis Visual Recognition Natural Language Classifier Tone Analyzer Image Tagging Emotion Analysis IBM Watson
  11. 11. 15
  12. 12. 16
  13. 13. 17
  14. 14. 18
  15. 15. 19
  16. 16. 20
  17. 17. 21
  18. 18. 22
  19. 19. 23
  20. 20. 24
  21. 21. 25
  22. 22. 26
  23. 23. INNOVATE. “ IT MAKES NO BUSINESS SENSE TO ” KEVINKELLY PERFECT THE PROPER THING TO DO IS TO WHAT YOU KNOW.
  24. 24. 10/4/1728
  25. 25. Amplify 201731
  26. 26. Amplify 201732
  27. 27. Amplify 201733
  28. 28. “TECHNOLOGY IS NOTHING. WHAT’S IMPORTANT IS THAT WE HAVE FAITH IN PEOPLE, THAT THEY’RE GOOD AND SMART, AND IF WE GIVE THEM THE RIGHT TOOLS THEY’LL DO SOMETHING WONDERFUL WITH THEM”.
  29. 29. @JeremyWaite | Jeremy.Waite@UK.IBM.com Thank You. IBM.com/Watson

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