3. What is a Global Media Organization
How did global media organization emerge
Advocates & Critics
Management of visibility of suffering
Big players and new players
Global media wars
Global news with local perspectives
(c) Jens Dallmann, February 2012
4. (Entrepreneurial) Media Organization
◦ simple organizational structure
◦ operations only in one country
Global Media Organization
◦ generates print or electronic messages or programs
for dissemination to large numbers of people
around the world
(c) Jens Dallmann, February 2012
5. ◦ privately owned newspapers, magazines and book
publishing companies
◦ owned and operated by individuals or families
◦ a lot of competition
◦ few companies large enough to control national or
even local markets
(c) Jens Dallmann, February 2012
6. Factors leading to the emergence of global
media corporations:
◦ Literacy
◦ Demand of sensationalism
◦ Advanced technology
◦ increasingly complex and
interdependent world
◦ Capitalism (money economies)
(c) Jens Dallmann, February 2012
7. small entrepreneurs are disappearing
From one-industry businesses to cross-
media ownership
controlled and managed by a new highly
educated, skilled professional
(c) Jens Dallmann, February 2012
8. Definition of the Internet (1962!!!)
“The next medium, whatever it is—it may be the
extension of consciousness—will include television as
its content, not as its environment, and will transform
television into an art form. A computer as a research
and communication instrument could enhance
retrieval, obsolesce mass library organization, retrieve
the individual's encyclopedic function and flip into a
private line to speedily tailored data of a saleable
kind”
(c) Jens Dallmann, February 2012
9. “The medium is the message”
(1964)
Message content is influenced by the
medium itself
“The Global Village” (early „60s)
electric technology and the instantaneous
movement of information
Media facilitate Cultural Integration
foster shared values between cultures
and diffuse violent confrontation.
(c) Jens Dallmann, February 2012
10. concerned more about profits than in helping
people a profit-oriented, market-driven
medium is a threat to the public interest
reduce diversity in the “marketplace of ideas”
(Concentration of ownership + greed)
Lack of community involvement
Global media hinder social change
(c) Jens Dallmann, February 2012
12. “The good news about bad
news - it sells”
Click to play video
(c) Jens Dallmann, February 2012
13. Pro: Potential to care for others
cosmopolitan citizenship
Anti: Reproduction of Western communitarian
imagination (Present distant suffering for
Western audiences)
Fragmentation and Marketization
Case-based methodology!!!
(c) Jens Dallmann, February 2012
14. Ordinary vs. extraordinary news
National vs. Transnational
News
Ordinary vs
Extraordinary
National Transnational Emergency
(c) Jens Dallmann, February 2012
15. outside the Pattani Health in front of the provincial health
Centre, 700km south of Where? office on Sarerk Road in Muang
Bangkok Pattani municipality
On Thursday When? At 8:10 am
a retired government official identified as
Manit Uma…Two men aged 18 and 37 were
one civilian and eight others
[injured] Who? seriously injured from shrapnel and severe
burns. Eleven others were slightly injured,
including two girls aged two and five. Most
of them are local people.
The bomb went off outside the The blast tore the Isuzu in half leaving the
two sections 15 metres apart. It also
Pattani Health Centre, 700km damaged the provincial health office, a local
south of Bangkok, when What? educational office, residences of an
assistant provincial governor and judicial
government workers were authorities, and people's houses in a radius
entering the building. of 300 metres.
Thailand's three southernmost Authorities said they believed the bomb was
provinces of meant to target defence volunteers who
Narathiwat, Pattani, and Yala are Why? would have used the road to gather at the
Pattani provincial hall at 9am for an event
the only majority-Muslim marking the anniversary of the Territorial
provinces in the predominantly Defence Volunteers Administration.
(c) Jens Dallmann, February 2012
16. descriptive narrative
Minimal visibility of suffering
Maps rather than location reports
No people, no action no emotion
Where, When, Who
(c) Jens Dallmann, February 2012
17. From news bulleting to rolling footage
Eye-witnesses
Constant updates of events
Involves and influences larger audiences
Create more emotions
(c) Jens Dallmann, February 2012
18. September 11th
Sufferer: innocent people (like us)
Attacker: Arab terrorists
Suffering personally with the victims
Experience as if we were there
WE-will-fight-terror-mentality
Iraqi invasion
Sufferer = city, compound
Attacker = planes, missiles
Spectacle of warfare itself
Become a part of history (“I was
there”, “I‟ve seen it”)
(c) Jens Dallmann, February 2012
19. Can apply to both ordinary and extraordinary news
(different intensity)
Push civic sensibilities
Demand for urgent action for sufferers (demand
may depend on involvement)
Appeal to authenticity (e.g. clandestine testimony)
◦ Buddhist monks demonstrations in Myanmar
(ordinary)
◦ Tsunami 2004 (extraordinary)
Level of involvement
(c) Jens Dallmann, February 2012
20. Click to play video
Click to play video
(c) Jens Dallmann, February 2012
