In the face of a dynamic economy, developing technologies, and new business models, a continued emphasis on learning new concepts throughout one’s career is an absolute necessity. Association Forum of Chicagoland has partnered with the University of Chicago Booth School of Business, a world-renowned education and research institution, to develop an executive education series for the advancement of leadership, strategy, marketing, and negotiation skills for association, non-profit and supplier partner senior management and executive teams. Strategic Marketing Management: Marketing is the core of your association. To outperform the competition requires solid marketing knowledge and precision in marketing decision making. Your organization’s positioning and the positioning of its services depend on the formulation and implementation of intelligent and aggressive strategic marketing plans. This program provides executives with the conceptual framework to develop, implement, evaluate and benchmark strategic marketing plans.

1. Everyday your organization
faces numerous challenges.

2. …a dynamic economy

3. …developing technologies

4. …new business models

5. …increased competition

6. …free and low-cost information

7. …and globalization

8. are just a few.

9. are held accountable for
setting the strategic vision and
direction to overcome these
challenges.
As a leader in your organization

10. are responsible for ensuring
that your staff is well equipped
to provide continuous support
and develop leadership skills.
As a leader in your organization

11. have the opportunity to set
forth the best example for the
entire staff.
And as a leader in your organization

12. When was the
last time you
encouraged
senior staff to
continue their
professional
learning?

13. Yet when was the last time you
focused on expanding your own
professional knowledge?

14. Association Forum of Chicagoland has
partnered with the University of Chicago
Booth School of Business to develop a
powerful, relevant and actionable executive
education series, tailored specifically to meet
the needs of association professionals.

15. Sanjay Dhar
James H. Lorie Professor
Strategic Marketing Management
Aug. 27-28, 2013
Published in The Journal of Marketing Research
Recipient of the Paul Green Award for
Research in Marketing
Theory, Methodology, and Practice

16. Create a
Marketing
Strategy
Clearly-Defined
Data-Driven
Customer-Centric

17. • Identify and create a sustainable competitive advantage for your
organization
• Take an analytical approach to marketing by using customer analysis
tools and strategic pricing structures
• Develop a customer-centric strategy by learning how to define the
customer and create key value propositions
• Implement value-based marketing to communicate and capture value
• Receive best practices for new program development

19. Innovate Compete Network Evolve

21. It’s critical that every individual at
every level in your organization is
committed to life-long learning and
professional development – and it
starts from the top down.

22. Learn more and register today.
associatiationforum.org/BusinessOfAssociations