How I Turned My Podcast into a Published Book
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This is my presentation at Craft Content Nashville 2016 on how I converted my popular podcast into a book deal.
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How I Turned My Podcast into a Published Book
- 1. PUBLISHED BOOK HOW I TURNED MY PODCAST INTO A Jeff Sanders
- 3. JeffSanders.com/ccn16 Video, Audio, Slides, & Pics #ccn16author
- 4. Every content creator should have premium recurring content + published book. Me #ccn16author
- 5. WHAT I’M NOT COVERING TODAY ▸Book Marketing ▸Sales ▸Contracts ▸Design #ccn16author
- 6. WHAT I AM COVERING ▸ The Joy of Publishing ▸ My Story from Podcast to Published Book ▸ 4 Strategies to Create Premium Content #ccn16author
- 7. WHO’S HERE? ▸ Future Authors? ▸ Bloggers? ▸ Podcasters? ▸ Filmmakers? ▸ Speakers? #ccn16author
- 8. Your Goal = Convert Your Premium Content into a Physical Book on Amazon #ccn16author
- 9. Your Audience Wants a Book From You #ccn16author
- 10. THE JOY OF PUBLISHING ▸Increased Credibility for You (you can call yourself an author!) ▸Increased Value for Your Audience ▸Future Book Deals, Interviews, Speaking Engagements, etc. #ccn16author
- 11. PODCAST TO BOOK EXAMPLES ▸Lewis Howes: The School of Greatness ▸Gary Vaynerchuk: #AskGaryVee ▸Jon Nastor: Hack the Entrepreneur ▸Shawn Stevenson: Sleep Smarter ▸Scott Sigler: Infected #ccn16author
- 12. Podcast —> Book How Did This Happen? #ccn16author —>
- 13. MY FIRST DEAL DIDN’T HAPPEN ▸Graduated and Clueless ▸Wrote a manuscript ▸Pitched to Literary Agents ▸Turned Down (many times) #ccn16author
- 14. My 2nd Attempt Worked . . . and I didn’t have to pitch anyone #ccn16author
- 15. 1. THE PUBLISHER ▸Looking for an author ▸Found my podcast ▸Contacted me for a book deal #ccn16author
- 16. 2. THE CONTENT CREATOR ▸Created premium content (which publishers are looking for) ▸Marketed my premium content (to attract the right people) ▸Used premium content to write a great book (could be traditional or self-published) #ccn16author
- 17. How can you do this? —> Turn your premium content into a published book #ccn16author
- 18. First, get a publisher. Second, write a great book. #ccn16author
- 19. Both Models Work Traditional or Self-Publishing #ccn16author
- 20. Q: Why Did a Publisher Approach Me? A: Long-Term Premium Content Strategy #ccn16author
- 21. The leap to a published book is much shorter with premium content. Me #ccn16author
- 22. PREMIUM CONTENT ▸High value content, in excess of what is normally expected. ▸aka - YOUR BEST STUFF #ccn16author
- 23. AIM HIGH ▸Audiences Don’t Have Time for Low- Quality Content ▸Publishers Don’t Work With Low-Quality Content Creators ▸Why Bother if Your Content Isn’t Designed to be Excellent? #ccn16author
- 24. 4 Strategies to Create Premium Content #ccn16author
- 26. CONSISTENCY ▸Separates the pros from everyone else ▸Attracts advertisers, audiences, and book publishers ▸145 weekly podcast episodes #ccn16author
- 27. Content Strategy #2 Focused & Targeted #ccn16author
- 28. FOCUSED & TARGETED ▸Stick to a Theme that Attracts Publishers (e.g. leadership, sales, health & wellness) ▸Focused content is much easier to create and consume #ccn16author
- 29. Content Strategy #3 Variety in Your Approach #ccn16author
- 30. VARIED APPROACH ▸Interviews ▸Self-generated content ▸Tips ▸Strategies ▸Stories ▸Recommendations ▸Resources ▸Instructions (how- to’s) ▸Action steps ▸Quotations #ccn16author
- 31. VARIED APPROACH ▸Makes Writing the Manuscript MUCH Easier ▸Experiment in Your Recurring Content, NOT in Your Book #ccn16author
- 32. Content Strategy #4 Create a Through Line #ccn16author
- 33. THROUGH LINE ▸A connecting theme or structure ▸A constant from beginning to end ▸The spine of your content #ccn16author
- 34. THROUGH LINE ▸Two Possibilities ▸1. Create Random Content (and find the through line later for your book) ▸2. Design a Through Line Now (and craft your ongoing content around it) #ccn16author
- 35. THROUGH LINE ▸Random Content ▸ 5 AM Blueprint 7-Step System ▸Predetermined Through Line ▸ Donald Miller’s Story Brand Podcast #ccn16author
- 36. PREMIUM CONTENT STRATEGIES ▸1. Consistency ▸2. Focused & Targeted ▸3. Varied Approach ▸4. Through Line #ccn16author
- 37. Every content creator should have premium recurring content + published book. Me #ccn16author
- 38. REVIEW ▸1. Create Premium Content (and stick with it!) ▸2. Get a Publisher (or self-publish) ▸3. Write a Great Book #ccn16author
- 39. FINAL ACTION STEPS ▸1. Decide what book you want to write ▸2. Make a premium content plan that leads up to your new book #ccn16author