1. FI:
The
Brave
New
World
of
PR
Shahirah
Gardner

2. Content
Marke=ng
Public
Rela=ons

3.
Benefits
of
PR

4. • Benefits
of
PRBenefits
of
PR
For
most
of
us,
PR
=
media
coverage

5. The
media
landscape
is
changing
You
can
reach
anyone,
anywhere,
any=me
(well,
almost
everyone)

6. WHAT
WILL
YOU
SAY?

7.
Content
marke=ng
=
the
art
of
communica=ng
with
your
customers
and
prospects
without
selling.

9. Start
building
your
audience
NOW

11. #1.
Nuture
your
social
media
channels

12. #2.
Start
blogging

13. • personal
financial
management
blog
• created
a
reason
for
their
customers
to
aggregate
on
their
site
• thought
leader
through
topics
that
drive
traffic

14. #3.
Ac=vely
monitor
and
engage
in
industry
conversa=ons
Set
up
Google
alerts
Comment
on
ar=cles,
quora,
review
sites,
LinkedIn
forums
Track
relevant
reporters
Track
industry
trends
&
narra=ves

15. Takeaways
• Digital
media
has
changed
the
world
of
PR
• Don’t
wait
for
buzz,
create
your
own
• Build
an
audience
through:
– Nurturing
social
media
– Crea=ng
engaging
content
– Par=cipa=ng
in
the
right
conversa=ons
When
you
are
ready
to
spend
your
hard
earned
$
on
PR
you’ll
know
who
your
audience
is,
where
to
find
them
and
exactly
what
you
want
to
say!