Running head SOCIAL, ETHICAL, AND LEGAL IMPLICATIONS .docx

Running head: SOCIAL, ETHICAL, AND LEGAL
IMPLICATIONS 2
Social, Ethical, and Legal Implications
Student’s Name
Institution
Social, Ethical, and Legal Implications
Executive summary.
Apple being the core domestic organization of the U.S.A along
with a global corporation, occasionally legal and social
compulsions, ought to be tackled for the worldwide success of
the corporation. This plan will aim to look at a legal condition
in the U.S.A in matters concerning the iPhone and an ethical
issue in China about the manufacture as well as the labor force
of the iPhone. Furthermore, there have been few legal problems
that the company has had to encounter with discretion, and the
government of the United States of America compelling Apple
to disclose data on people’s iPhones when incidences of

terrorism occur.
The legal condition that is shown in this issue is that the
government of the U.S.A believes that Apple has made the
security features of the iPhone unattainable to get into lest the
owner offers the code or password to get access to the phone.
Rendering to The New York Times, “the régime is upset with
new security features of the iPhone that make it tough for
anybody else, the Apple firm or even the FBI (excluding the
phone owner) to decipher the password or code. Nowadays, the
FBI is demanding a state judge in California to oblige Apple to
inscribe a software, which will supersede the features of
encryption in order to go over the iPhone utilized by a terrorist
group known as San Bernardino (Nicas, 2018).” The issue with
this is that if there are some terroristic info on somebody's
telephone or the FBI requires to reveal evidence for state
security; they are incapable of doing so since Apple has
encoded the phones.
This legal issue is essential in terms of marketing due to the
fact that customers may be concerned with the privacy of their
phones. Similarly, this issue crosses the lines of private
companies being conceded by its régime once there is alleged to
be a split-up, particularly if no rules have been infringed. The
consequence that this may have on promotion is that customers
might feel like their privacy will be raided by utilization of
iPhone X if Apple provides the government info from
individuals phones. A way around this ought to be that Apple
conforms with the government of the U.S.A when proper
certification is offered like a warrant of search signed by a
magistrate in a subject of state security. Furthermore, Apple
developing security features, which permit the users of iPhone
to encode their gadgets, is a useful feature, which endorses
some persons necessarily to get the device. However, there
ought to be exceptional conditions in the law, which Apple can
administer to have the capability to comply with the request of
the government in matters of state security.
A social and legal issue, which Apple encountered in the past in

the global market, has been operating environments in China.
Conferring to CBS News, “New York-based China Labor Watch
claims that dangerous conditions, excessive overtime along with
low salaries and other features that breach Apple's supplier
guidelines and Chinese law are spread all over the suppliers of
the company (Business-humanrights.org. 2019).” Few of the
supposed items, which have inundated Apple in the global
market dealing with unethical and legal practices are augmented
extent of overtime, eleven hours workdays even on holidays and
weekends, and pay at the country's least wage pay. In addition,
other supposed unethical exercises have been unsafe work
environments like a flop to pay the delegated cost of workers
comp or insurance, unhygienic living quarters and cafeterias,
and being endangered to metal dust. These matters ought to be
tackled since they can affect consumers' outlook on the
company and influence general sales. Also, as a company,
sustainability is significant and there should be a consideration
that Apple
should fulfil the requirements of the environment as well as
humanity.
These claims can be contested if Apple ensures that workforces
are paid an adequate amount to care for both themselves and
their relatives. Besides, Apple can discourse worldwide matters
by offering suitable insurance for the employees and provide
them with the proper living quarters, which averts unhygienic
environments and endorses a healthy lifestyle. Moreover, when
the workforces are contented and relish their work for the
company, this will render over to the goods which will likewise
decipher over to the client so it is significant that Apple takes
consideration of their global employees.
References
Business-humanrights.org. (2019). China: Apple accused of
violating labor laws as employees at the iPhone factory found

working 100 hours of overtime & being ‘punished’ for not
meeting targets; Incl. Co. comments | Business & Human Rights
Resource Centre. [online] Available at: https://www.business-
humanrights.org/en/china-apple-accused-of-violating-labour-
laws-as-employees-at-iphone-factory-found-working-100-hours-
of-overtime-being-%E2%80%98punished%E2%80%99-for-not-
meeting-targets-incl-co-comments.
Nicas, J. (2018). Apple to Close iPhone Security Hole That Law
Enforcement Uses to Crack Devices. The New York Times.
[online] 13 Jun. Available at:
https://www.nytimes.com/2018/06/13/technology/apple-iphone-
police.html.
1
Return on Investment as a measurement tool (ROI)
Student Name: Upender Reddy Vellinki
Assignment Week #3: Article Research Paper
BAOL 531: Managerial Accounting
Professor: Dr. Thomas Seiler

Date: 1/25/2020
Return on Investment as a measurement tool (ROI)
Overview
Information technology has soared within the past couple
decades. Today, individuals live in a technological era in which
they are constantly connected, whether it be through cell-
phones, laptops, IPads, etc. As one can imagine, this new
technology has also brought about change and opportunity for
the accounting industry. Think back to when financial
statements and tax returns were prepared by hand, to now where
just about everything is done electronically. Instead of sifting
through paper documents, one can easily retrieve information
with a few clicks of their computer mouse. Needless to say,
information technology has had a tremendous impact on both
financial and managerial accounting.
Purpose of Research
The general purpose of this research was to study how far
information technology has advanced and how current
information technology has impacted the managerial accounting
profession.
Review of Literature
According to Warren Jr., Moffitt, and Byrnes (2015), in
2000 approximately 25% of accounting information was stored
electronically, whereas today, roughly 98% of information is
stored electronically (p. 397). That is a vast increase in 15
years and a perfect example of how technology has significantly
impacted the accounting industry. The research conducted by
Warren Jr. et al., focused on Big Data, which is various forms

of datasets such as video, images, social media, websites, etc.
and how all of this information can be collected, analyzed and
used to improve financial and managerial accounting (pp. 400-
401).
Warren Jr. et al. (2015) provided that managerial
accounting is “the use of information generated from accounting
records to help managers carry out their duties” (p. 400). Thus,
information technology has increased the amount of data
available for managers to analyze. However, Bredmar, Ask,
Frisk and Magnusson (2014) believed that the key to
information technology is that managers must develop
accounting systems that measure and/or pull the data that is
relevant and useful to the manager. In other words, the amount
of information available is almost endless, thus, managers need
to develop a plan or a goal and build the management system
from there (p. 126). An idea suggested by Warren Jr. et al. is
for managers to leverage the Balanced Scorecard management
control system to identify behaviors in both a financial and
nonfinancial measure; Big Data can identify the behaviors
outlined in the Balanced Scorecard and provide important
information to the manager (p. 400). For example, telephone
usage can track productivity, email can be used to track internal
processes, client service, etc. (pp. 400-401).
Organizations can also use information technology for
budgeting (Warren Jr. et al., 2015). Managers can analyze
historical data and look for trends or seasonal business activity
to forecast financial information. Warren Jr. et al. believed Big
Data and information technology will allow managers to use
other useful information such as climate, performance
evaluations and labor to produce budgets (p. 401). In other
words, some companies are moving past the traditional budget
in which only financial data is used, and are incorporating
multiple datasets into the budget. Bredmar et al. (2014) also
believed that organizations can utilize information technology
to develop rules and calculations to create budgets and define
specifically what those budgets are to be used for.

Conclusion
The research suggests that information technology has and
will continue to significantly impact accounting. It is
astounding how much information is available to individuals
every single day. With information technology and advanced
accounting systems, businesses can collect, analyze and produce
financial information that is relevant, useful and likely more
accurate than in the past. The research conducted by Warren Jr.
et al. (2015) provided an excellent indication of how
information technology will positively contribute to the
managerial accounting profession. The research explained that
information technology will help improve management control
systems, budgeting and other nonfinancial reporting such as
client satisfaction and employee productivity (p. 405). Bredmar
et al. (2014) also indicated that as times change, and so too do
performance measures and reporting requirements. Thus, it is
both appropriate and important to utilize information
technology to learn, grow and adapt in the accounting
profession. For example, as performance metrics change,
companies should adapt their systems in order to meet the needs
of the new goals of the company (p. 135). In summary,
information technology will assist managers in adapting to the
constantly evolving accounting world.
Personal Thoughts
I am always in awe with the technology today. Especially when
I speak with Partners at the firm I work for and they remind me
that they used to prepare tax returns with a pen and paper, some
of those tax returns were 200 pages long! All that to say, it is
amazing how far technology has come throughout the years. I
imagine companies are able to perform much more detailed
analyses today versus in the past. Mainly because they
probably did not have the information or resources available to
perform such complex calculations. Thus, not only has
information technology assisted companies in analyzing data
more efficiently but it has also provided business leaders with

more useful information; more informed business leaders would
hopefully result in better business decisions and economic
growth. In addition, information technology has been
instrumental in delivering useful information to investors.
Therefore, I’m sure investors and stakeholders are thrilled with
the amount of information made available to them because they
can use that information to try and invest their funds wisely.
One thing that I think is very important to keep in mind is
“Garbage In – Garbage Out.” In other words, business entities
first need to confirm and verify that the data going into their
systems is good data. The company then needs to verify that
their information systems and reports are collecting all the
necessary information, because if one key element is left out,
the results become useless. The point I am trying to make is
because there is so much data available, it is important for
managers to distinguish what is relevant data versus what is not
relevant data and then build their analysis and reporting around
that. Essentially, companies should not get lost in all the data
or produce reports that are too complex, vast or difficult to
understand. The goal should be to collect, analyze and report
the most useful information in logical manner.
References
Bredmar, K., Ask, U., Frisk, E., & Magnusson, J. (2014).
Accounting information systems implementation and
management accounting change. Business Systems Research,
5(2), 125-138. doi:10.2478/bsrj-2014-0015
Warren, J. D., Moffitt, K. C., & Byrnes, P. (2015). How big

data will change accounting. Accounting Horizons, 29(2), 397-
407. Retrieved from http://aaajournals.org/doi/pdf/10.2308/isys-
51580
BAOL 531: Managerial Accounting
Week Three: Article Research Paper and Posting Topics
Article Research Papers and Posting: This is a graduate course
and students will be expected to research and write papers
summarizing in their own words what they have found on
current topics from the weekly readings. Research is a
theoretical review and application of a topic to a specific
industry or field.
The research must be conducted using peer-reviewed trade or
academic journals. While Blogs, Wikipedia, encyclopedias,
textbooks, popular magazines, newspaper articles, online
websites, etc. are helpful for providing background information,
these resources are NOT suitable resources for this research
assignment.
Assignment Requirements:
i. Choose a research topic from the chapter readings or from the
weekly list provided by your professor (See list or potential
topics below from Chapter’s 1, 2, 4, 5, and 6).
ii. Research/find a minimum at least one (1), preferably two (2)
different peer-reviewed articles on your topic from the
University of the Cumberlands Library online business
database. The article(s) must be current/published within the
last five (5) years.
iii. Write a three (3) to four (4) page double spaced paper in
APA format discussing the findings on your specific topic in
your own words. Note - paper length does not include cover

page or References page.
iv. Structure your paper as follows:
a. Cover page
b. Overview describing the importance of the research topic in
your own words
c. Purpose of Research of the article in your own words
d. Review of the Literature summarized in your own words
e. Conclusion in your own words
f. Personal Thoughts
g. References
v. An example paper has been provided for students (attached to
email along with this document). Please review this paper for
proper structure and APA formatting.
vi. Attach your paper to the Discussion board by the Saturday
due date (150 points).
vii. Read and respond to at least four (4) other student postings
by the Sunday due date (20 points).
Week Three: Article Research Paper and Posting – List of
potential research topics from Chapter’s 1, 2, 4, 5, and 6.
1. Evolution of Management Accounting
2. Decision Management
3. Balanced Scorecard
4. Historical Cost in Accounting
5. Operating Leverage
6. Controllability Principle
7. Lean Accounting Systems
8. Responsibility Accounting
9. Return on Investment as a measurement tool (ROI)
10. Opportunity Costs

11. Performance Measurement System in management
12. Performance Reward System in management
13. Budget Sandbagging
14. Budget Gaming techniques
15. Ratchet Effect of Budgeting
16. Participative Budgeting
17. Strategic Planning and Budgeting
18. Line-item Budgeting
19. Rolling Budget technique
20. Zero-based budgeting
21. Any other managerial accounting topics you wish to pursue
from Chapter’s 1, 2, 4, 5, and 6.
Grading Criteria:
· Content & Structure (75 points): All of the requested
components are completed as assigned; content is on topic and
related to managerial accounting, critical thinking is clearly
demonstrated (no direct quotes – a short definition is allowed);
scholarly research is demonstrated; topics and concepts gained
from the assigned reading and/or from research is evident.
· APA Formatting (30 points): Cover page, headings, in-text
citations, page citations (page number citations required for
specific information such as dates, years, list of items from
article, names, numbers, statistics, and other specific
information), and references are properly formatted.
· Articles (25 points): Articles used are current (published
within last five (5) years and are from peer-reviewed journal
article publications.
· Effective Communication (20 points): Communication is clear,
concise, and well presented; scholarly writing is demonstrated;
grammar, sentence structure, writing in third person, and word
choice is used correctly.
· Response to Other Students (20 points): Substantive responses
provided to a minimum of four (4) other students. Responses
must discuss the content of the other student’s paper and
provide comments on the topic; responses must be one (1) to

two (2) paragraphs long with a minimum of three sentences per
paragraph.
· Please Note: Plagiarism will not be tolerated. The paper must
be written in your own words.
1
1
5
Introduction
Apple Company is known to be an American international
technology corporation, the location of its headquarter in
Cupertino, California. The corporation forms develop and vends
online services, computer software, as well as consumer
electronics. Also, Apple is considered to be among the big four
technology businesses, along with Facebook, Google, and
Amazon. In this plan of marketing, we will converse on the
price of apple company by expending three essentials of the
place and the price, and they comprise of static/dynamic
strategies of pricing, channel approaches (pricing), as well as
distribution factors and strategies. The Apple company is the
most significant brand in the industry of technology concerning
revenue, along with its classifications of brands; This is not a
surprise to most people because Apple has sporadically
launched products, which were innovative and transformed the
market. The organization has provided people with numerous
products over the years, such as Itunes, Ipad, iWatch, iPhone, as
well as the iPod. Also, to its outstanding products and

difference that is near to the heart of numerous fans who are
affectionate of technology. The article will be preparing the
marketing plan for a distribution model and setting the price of
the Apple organization. Comment by T: Forms, develops, and
vends Comment by T: Poorly worded Comment by T: about
Comment by T: paper Comment by T: prepare
Comment by T: for
Price and Place/Distribution
Distribution Strategies Comment by T: Apple also uses
indirect methods through retailers like Best Buy
Apple utilizes distribution strategies, which use several
channels, consisting of the semi-direct sales base or direct
distributions and channels for various products. To attain this
tactic, Apple advances its market interest hence reducing the
price of the channel and provides a more modified trade
(Varghese, 2013). Moreover, the strategies of distribution of
Apple Company is provided in the below diagram: Comment by
T: The meaning is not clear.
Channel Tactics (Pricing)
Apple Inc. adheres to the advanced frequency of channel tactics
(pricing). This corporation channel’s strategy is exclusive as
such that Apple does not ever reimburse its direct channel.
Besides, The reinstated products were refurbished and,
prominent, there are modifications in their worth. Comment by
T: Why would Apple reimburse itself? Comment by T: ?
Nevertheless, there is no approximation of Apple's maintenance
affiliation to the fortitude of steadiness. Even though it is
unlawful to start a commercial estimate (for clients), Apple will
continually determine how to keep gaudily refining every detail.
Moreover, it is likely that by ownership of merchants that are
thin-edged, without providing discounts by capacity and
sustaining consecutive terms amongst acquaintances of the same
product. The Apple-oriented and retail facades are apart of the
species. Comment by T: Indent 5 spaces Comment by T:
Meaning is not clear

They are more near the support as well as the teaching they
provide; they are essential, more perilous, with little flagging
and sturdy info. The unavoidable sense is that the batteries are
there to offer assistance. Apple products require significant
formulations. To that extent, Apple looks forward to its
members, offering their merchandise as one of the enormous
positions next to one other to the competitors. Besides, they are
the holders of the front panel for the client, and even the Web.
Comment by T: This sentence is not clear.
Dynamic/Static Pricing Strategies
Apple Company abides by the dynamic/static strategies of
pricing for selling products. This strategy of Apple is steadily
appropriated to aim at early clients. The early clients grasp the
estimate rendered to the necessity for the product’s aspects and
its comparison to others. Despite this, the framework is only
used for the required time frame as a method of dealing with
recuperating most of the hypotheses of the product. As
displayed by Köehler (1996), the process of examining esteem
is a system of high-esteem that bounces a robust border despite
that perils demoralize the volume arrangements. The earlier
elevated expenditures entice theft, security charges against
robbery on a primary level (Ghadshi, 2015). Comment by T: ?
Comment by T: ? Comment by T:
Conclusion
It is possible to state that the Apple Company ought to utilize
the strategy of increase distribution, which is mostly expended
the sites of social media the same as the strategies of product
distribution. They reduce the strategies of dynamic/static
pricing as well as channel tactics (pricing). Apple Inc. is the
strong supreme brand in the industry of technology in matters
concerning revenue, along with its classification of the brand.
The organization is recurrently concentrating on creating
beautiful products. Other than its products being the most
advanced and cherished by consumers, the organization should
search for other ways of pricing their products in order to target
every class of people.

References
apple. (n.d.). Apple. Retrieved from apple:
https://www.apple.com/
Ghadshi, P. ( 2015, March 13). Apple's Pricing Strategy.
Retrieved from SlideShare:
https://www.slideshare.net/pramodghadshi/apples-pricing-
strategy
Varghese, J. P. (2013, May 15). Distribution strategy of APPLE
products. Retrieved from SlideShare:
https://www.slideshare.net/jinupvarghese5/distribution-strategy-
of-apple-products
Content
Potential Percent
Actual Percent
Comments:
Student’s plan for setting price and a distribution model
(place/distribution) addresses at least three elements from the
Price and Place/Distribution list provided here:
70
60
The paper discusses at least three areas involving the price and
place distribution. Applications are made for Apple. Some of
the information provided is incorrect. Apple uses both direct
and indirect distribution.
· Price and Place/Distribution:
o Distribution Strategies
x

This needs expansion and clarification
o Channels, Mass, Selective, Exclusive
o Positioning within channels
o Dynamic/Static Pricing Strategies
o Channel tactics (Pricing)
x
Much of this section is not clear. How does Apple use pricing?
o Daily pricing, promotion pricing, List pricing
The plan is a minimum of 700 words in length. Note:
Charts/graphs/tables do not count toward the word count.
Subtotal
70
60
Paragraph and sentence transitions are present, logical, and
maintain the flow throughout the paper.
The paper contains minor errors as indicated.
Sentences are complete, clear, and concise.

Rules of grammar and usage are followed including spelling and
punctuation.
20
17
The paper—including tables and graphs, headings, title page,
and reference page—is consistent with APA formatting
guidelines and meets course-level requirements.
APA is followed.
Intellectual property is recognized with in-text citations and a
reference page.
10
10
Assignment Total
100
87
7

Marketing Communication and Brand Strategy
The paper is an evaluation of Apple Inc.’s retention, brand, and
vision. The data provided verify that Apple Inc. is an
organization that lingers to develop and offer the anticipated
technology. Apple Inc. creates products, which are loved by
numerous people in both the international and local markets.
The Apple iPhone is a product, which Apple company retails on
the market and reaches aimed customers across numerous parts.
Comment by T: wording
Marketing Communication
Situational Analysis
Vision
Apple Inc. is an organization, which concentrates its vision on
invention and the advanced sophistication of the models of its
products, which are extremely loved by its customers. The
vision of Apple Inc. has always been to be a victorious
organization (Rowland, 2017). A vision statement ought to be
significant, positive. The effect of vision statements on an
individual, team, as well as the organizational performance,
should be reported in the vision statement (Kirkpatrick, 2017).

Besides, after going through Apple’s vision statement, the
company has a strong and optimistic statement, which displays
the enthusiasm the heads of the organization have for their firm,
persons, as well as products.
Market Segments
Apple Inc. makes use of a variety of dissection to sell their
goods, precisely, iPhones. Several sections Apple Inc. utilizes
consist of psychographics, behavioral, demographic, and
geographic. Classifications that fall under these sections
comprise regions, genders, lifestyles, and ages. Therefore,
dissections are utilized to sell iPhones as well as the attributes,
which come with operating systems, iTunes, along with the
accessories that come with it (Dudovskiy, 2017). With the
company steadily launching new products with the latest
technology, they have effectively been able to enter an already
packed market regarding phones and the additional products,
which are obtainable from Apple Inc. as well as the competitors
that keep them a leader in the industry. Comment by T:
wording Comment by T: wording
Product
Creating a Brand Image
Apple has been gratified to not only be a brand but also own a
brand personality. Apple has been fruitful in producing its
brand personality by keeping its appliance manageable and easy
to use and comprehend the lines. Currently, almost everybody
has a mobile phone, and it has developed to be an ordinary
lifestyle of several people worldwide; actually, a majority of
persons could not even envision leaving their households or
make a move without their phones (Rahaman et al., 2017). The
company has been extremely fruitful in generating their brand
image, which individuals globally will only purchase Apple
products, exactly, the iPhone and its accessories. Comment by
T: product
Maintaining Brand Image
To uphold Apple’s brand image, they ought to maintain a
benefit with all the rivalry. The vital stage, which was used to

uphold the brand image of the company’s products viewed long-
ago was for the firm to disdain any product, which did not abide
by their vision of simplicity like the Macintosh. Furthermore,
Apple Inc. developed a move to follow this vision and created
merchandise, which helped in upholding its brand image like the
iPhone. When maintaining and advancing their brand image,
the company followed its vision concerning adding features
such as iTunes and the Apple store.
Branding Concerns
Apple Inc. has perceived some concerns about branding,
which should be evaluated by the company. The robust
American dollar shook the foreign market, hence making Apple
manufacture the product to be more looked-for in all markets.
Likewise, product growth has not showcased adequate
variations in technology, which makes customers wish to spend
the cash to advance their devices. The firm has had the chance
to address the branding worries by creating a move to
concentrate more on the needs of the consumers. Apple is
continuously using hardware advancements for the gadgets the
clients already have in addition to operating on creating the
technology provided with their new iPhone looked for by
customers (“Marketing Week,” 2017). Comment by T:
wording
Customer Loyalty and Retention
Apple Inc. has performed well in gaining as well as maintaining
retention and loyalty that the latest surveys presented a 99%
customer gratification score. The organization has formed
changes in the past, which assisted them in being effective
regarding retention and loyalty. The most prevalent change was
viewed when Apple Inc. launched the iPhone phone.
Comment by T: Is this satisfaction?
Conclusion
Apple Inc. is an active company with a track that highlights that
they will remain at the top. The organization’s vision is to be
simple and satisfy their customers. Its brand is sought out by
many persons worldwide, and this displays no gestures of

change. Besides, its products are extremely efficacious in the
industry, and they remain in gaining loyalty concerning their
purchases and following of their products.
References
Dudovskiy, J. (2017). Research methodology. Retrieved from
https://research methodology.net/apple-segmentation-targeting-
and-positioningdi/
Kirkpatrick, S. A. (2017). Toward a grounded theory: A
qualitative study of vision statement development. Journal of
Management Policy and Practice, 18(1), 87.
Marketing week. (2017). Retrieved from
https://www.marketingweek.com/2016/01/27/why-
apple-is-looking-to-shift-brand-perceptions-to-become-
more-than-just-the-iPhone-maker/
Rahaman, M. M., Hossain, M. Z., Islam, M. S., & Md Sajadul
Islam Sarker. (2017). Capturing market share and creating a
brand image: The scenario of mobile phone sets industry in
Bangladesh. Journal of Business Studies Quarterly, 8(4)
Rowland, C. (2017). Panmure Institute. Retrieved from
http://panmore.com/apple-mission-
statement-vision-statement
Content
Potential Percent
Actual Percent
Comments:
Student develops a branding strategy and marketing
communication plan that addresses at least 5 elements of the
Situational Analysis and the Product, Place/Distribution,
Promotion, and Price Strategies (modified below) sections of
the marketing plan. Choose 5 elements from the lists below:
50
47

The branding strategy and marketing communication plan is
discussed covering five elements for Apple
· Situational Analysis:
1. Vision , Mission, Strategic objectives, Values
x
2. Strengths/Weaknesses
3. Competitor’s Strengths/Weaknesses
4. Market Segments
x
More detail is needed. Who are the segments?
· Product, Place/Distribution, Promotion, and Price
Strategies:
5. Creating a Brand Image
x
6. Maintaining Brand Image
x
7. Branding Concerns

x
8. Promotion/Integrated Marketing Communication
9. Advertising Strategy/Objectives
10. Push and Pull
11. Media Strategy
12. Advertising Execution
13. Public Relations/Strategies
Student must include a measurement of customer loyalty and
retention in your strategy document.
20
10
Measurement of customer loyalty and retention is discussed as
it relates to previous surveys. What will Apple do to retain its
customers?
The branding strategy and marketing communication plan is a
minimum of 700 words in length. Note: Charts/graphs/tables

do not count toward the word count.
70
57
The paper contains minor errors as indicated.
punctuation.
20
18
reference page.

APA is followed.
10
10
Assignment Total
100
85
Promotion and the Product Life Cycle
Apple has established a useful technique for marketing and
implementing its product life cycle for its mobile merchandise.

I have developed a substitute product strategy for the induction
of the anticipated new service — the standard product of new
product introduction, development, maturity, and stages of
decline. Currently, Apple presents its new merchandise at an
occasion and grants all the information about the prices along
with release dates in the event. Besides, the products are
typically accessible for presale shortly afterward. The partners
commence marketing after the Apple event. Comment by T:
This does not make sense. The product life cycle is the cycle a
product moves through from introduction to decline. It is not a
technique for marketing.
Product Strategy
Apple has created a brand, which is a leader in the
technology industry, and it is effectual to develop when it is at
the forefront of the competition. Additionally, this is the reason
the organization ought to remain inventive. There is not much
marketing about the Apple event happening, and people usually
receive little to no information warning before any
announcement being made. The new strategy will market and
promote the is a new product and provide information on the
dates of the event earlier. There will be printed physical
materials for positioning in storerooms and streets with simple
messaging about the event. Also, there will use social media to
promote the event as well as products with similar messaging.
Comment by T: wording
The emphasis will be to form expectancy about the release
of the new product. A press conference is held with a formal
statement and an e-mail flashes with details about the newly
released product. Also, Facebook Live will be utilized to stream
the statement, and other sites of social media will also be used
to program the specifics. Live-tweeting will occur during the
event on Instagram and Twitter, which can be found on the
official page of Apple, which will have all the details of the
product.
After the introduction of the new product, the development
stage of the product strategy starts; This is the main stage for

creating a position of a product in the market, enhancing the
profit margins, and increasing sales (Growth, 2018). The
organization will take on this stage by getting feedback from
early clients and airing that feedback across e-mail blasts and
social media, and This will produce promotion material for in-
store demonstrations; That will comprise of flyers, display
cutouts, and posters to hand out to prospective customers. Also,
the organization will run a different pricing event in this period.
The early adopters are prepared to recompense a premium fee
for having the product earlier than expected; Apple will be able
to get extra users by providing lower prices after the growth
stage has reached. This will similarly assist in combating an
augmented competition, which indeed transpires when new
product unveilings. Comment by T: starts.
There are no propositions on how Apple administers the
maturity stage of the lifecycle of the product. Nevertheless, in
the declining stage, I am suggesting for specific strategic
changes. Throughout the decline stage, industries detect that
sales start to decrease for a service or product -- that might have
once been famous – because of low demand (Brookins, 2016)
The suggested plan involves three steps. The initial step is
decreasing the price to a rate of clearance. The pricing ought to
not come at a loss to the organization. The second stage is to
market tactically to a precise target group of clients in a method
that does not have lots of financial problems. Lastly, adding
extra features to the product to refresh the request for it.
Measuring Success or Failure
Success in every stage will be measured in a different way and
with various metrics. In the introduction of the new product, the
organization will concentrate on the numbers of presales as well
as the early return from customers who are early adopters.
Besides, this will enable the organization to distinguish how
useful buildup promotion was and how striking the product is.
In the stage of growth, the organization will amount to success
from the feedback and surveys gotten from customers. The
positive word of mouth will boost the growth to be higher and

maintain the positive drift the Apple firm has with recognition
of brand recognition. In the decline stage, the organization will
concentrate on the volume of catalog moved, the margin of the
profits will not be very high due to reduced pricing, but the
advantage of moving the catalog will be two-fold. Apple will
remain to capture the share of the market, and it will open room
for added catalog after the releases of the next products.
Conclusion
Apple has been a steady influence in the market of mobile
devices, and the shreds of evidence are in the income. Through
executing the plan of the product life cycle above, the Apple
organization has the chance to remain in the lead spot of the
business and increase the distance further with its rivals.
References
Brookins, Miranda. "How to Maintain a Strategy in the Decline
Stage." Small Business - Chron.com, Chron.com, October 26,
2016, smallbusiness.chron.com/maintain-strategy-decline-stage-
26080.html.
“Growth.” Product Life Cycle Stages,
productlifecyclestages.com/product-life-cycle-stages/growth/.
Content
Potential Percent
Actual Percent
Comments:
Student’s product strategy addresses at least three areas of the
product life cycle (NPI-new product introduction, growth,
maturity and decline).
25
25

Three stages of the product life cycle were reviewed as it relates
to Apple
Student’s product strategy addresses how he/she will measure
(what metrics will be used to determine success or failure) the
marketing activities.
10
10
Success will be measured by the number of pre-sales, feedback
from customers, and volume of sales.
Student’s product strategy includes the creation of at least two
different types of media methods for the products. One media
method must be a print method and one must be non-print. A
media method is a media strategy which highlights his/her
product. Student has 2-3 sentences about each media method
(i.e. one paragraph of what he/she would do, not how to do it).
Student does not use the Facebook example provided here:
20
20
Two media methods are discussed; direct mail and social media
· Product and Promotion:
o Integrated Marketing Communication
o Advertising Strategy/Objectives
x
o Push and Pull
o Media Strategy

o Advertising Execution
o Direct Marketing
x
o Public Relations/Strategies
x
o Positioning
Student’s product strategy addresses three elements of the
Product and Promotion List provided in the assignment.
15
15
Three of the elements of the Product and Promotion were
discussed.
The product strategy is a minimum of 700 words in length.
Note: Charts/graphs/tables do not count toward the word count.
Please note: I do not have an upper limit. I am seeing many
papers that are just meeting the minimum. Please expound on
the topic if needed.
70
70

Writing Guidelines
Overall the paper is well written.
punctuation.
20
20
reference page.
10

10
APA is followed.
Total
100
100
Running head: UNDERSTANDING THE TARGET MARKETS
5
The following research is of a marketing plan for Apple Inc.’s
iPhone. An accurate report of numerous factors, which enlighten
Apple Inc.’s iPhone, along with the demographics of customers

who buy the product. Some of the crucial components created
in this paper consist of client analysis, opportunities of Apple
Inc., and their main threat, and awareness on the targeted
market.
Understanding Target Markets
Client Analysis
It is distinct that the desire for innovation and technology
motivates the customers to purchase Apple iPhones. Apple is a
corporation that has put its emphasis on technology innovation;
therefore, it has become a favorable choice of purchase from the
consumers. A majority of Apple’s clientele are fascinated by the
fact that the organization can uphold its position concerning
their innovative values as well as their leadership. The market
of the Apple iPhone comprises of the customers in the high-
social class (Khan et al., 2015).
Regarding this state, the customer’s pay rate permits them to
buy the merchandise. Another thing, which observed is that
many of Apple’s clientele are young adults who spend cash on
such items and relish on having extravagances like an iPhone.
Similarly, Apple Inc. can control the fascination of its clienteles
by steadily improving the technology associated with the
iPhone. Comment by T: Indent 5 spaces Comment by T:
that is observed
Opportunities
the organization has the opportunity of increasing its
market section and proliferating sales of the phones in the
market if it only makes use of the following commendations:
1. with a focus on the Asian and African markets, the middle-
class persons in Africa are vexing to shift their class and have a
better status; hence, they are chasing high-end gadgets that will
display their anticipated level (Khan et al., 2015).
2. The Asian market is growing to be important in Apple Inc.
Asian nations have gotten financial solidity over the previous
years, signifying that the inhabitants are more enthusiastic
about buying high-end merchandise like the Apple iPhone. Also,

the Asian market is one of the best markets that Apple Inc.
ought to survey since they will have the capability of selling
their products.
Present Threats
Chinese organizations display a strong presence in similar
market section as Apple Inc. Apple will require to do a lot
concerning advertising the iPhone. The probabilities of trades
in China duplicating Apple Inc.’s merchandise are high,
meaning Apple ought to have the capability to make the iPhone
striking to the developing market (Blenko et al., 2016).
Furthermore, Apple Inc.ought to persist in growing its market as
well as product to the precise target audience in order to remain
competitive. Apple Inc. should be dependent on increasing
technology and staying advanced; this will assist them in
becoming and remaining an essential product in overseas
markets. Generally, Apple Inc. has both innovation and
technology, but they should also utilize well-thought-out
strategies of marketing to remain modest in the market.
Comment by T: will be required
Target market
Demographics
Regarding the age of the persons who buy the phones, they
range from twenty to forty years; these customers are
additionally referred to as young adults (Blenko et al., 2016).
In many of the cases, these clients are well-thought-out to be
middle-class and desire to buy the products. This type of
customer has the cash to spend on iPhones. In many scenarios,
these persons have small families, hence permitting them to
have the additional cash to buy Apple Inc.’s products like
iPhone. Comment by T: are thought to be middle-class
Psychographics
The consumers of Apple Inc. are constituted of individuals
who like to discover new advanced technology that Apple Inc.
provides with their phones; they are interested and desire to
possess the latest technological devices. Apple Inc. customers
enjoy hobbies like traveling that provides them an intensified

desire to take numerous pictures with the Apple iPhone. About
the customer’s sentiments, they wish for a phone that can be
utilized to distinguish them from others in public; this is the
reason why Apple presents a new iPhone from time to time
(Arndt & Ewe, 2017). Similarly, the iPhone is a criterion of the
social class in which the groups of persons are in. Comment by
T: wording
Insight Explanation
The Apple iPhone is one company that associates with
young adults in the community. They are the persons who
believe owning a specific sort of phone is a method of making
their social class identified by anybody seeing her or him
operating the phone. Apple Inc. ought to explore new market
sectors and attempt to include new technology and ideas when
they launch a new sequence of the iPhones. The Apple iPhone is
exclusive and preferred by numerous persons, which offers
Apple an advantage in the market, which they should take
benefit of and linger in making developments.
Conclusion
Apple Inc. is a company that is innovative with products
that are sought out by several people. Apple Inc. should
continue upgrading the iPhone in line with the market trends in
order to stay modest and market to the targeted census. Besides,
the corporation is doing an excellent job with their marketing
and advances approaches, which demonstrates that they are an
innovative corporation.

References
Arndt, H. K., & Ewe, C. (2017). Analysis of Product Lifecycle
Data to Determine the
Environmental Impact of the Apple iPhone. Advances and New
Trends in Environmental Informatics (pp. 3-13). Springer
International Publishing.
Blenko, D., Waldron, K., Cornelius, J., Nespoli, G., & Lee, D.
(2016). Organizational
Analysis: Apple Retail Stores. Retrieved from
http://daenaleemsod.com/wp-content/uploads/2017/05/617-
Organizational-Analysis-Apple-12.2016.pdf
Khan, U. A., Alam, M. N., & Alam, S. (2015). A Critical
Analysis of Internal and External
The environment of Apple Inc. International Journal of
Economics, Commerce, and Management, 3(6), 955-961.
Content
Potential Percent
Actual Percent
Comments:
Student creates the research section of his/her marketing plan
and includes at least 3 elements of the research list of topics
provided here:
45
45
· Research List of Topics
o Primary Research
o Secondary Research

o Consumer Analysis
x
The consumer analysis provides information on the customer
o Customer Profile
o Continuous Consumer Monitoring & Research
o Environmental Scanning
o Identify Market, Economic, Technological, Regulatory,
Legal, Social, and Ecological Forces
o Current Opportunities
x
Good discussion on the opportunities
o Potential Future Opportunities
o Current Threats
x

o Potential Future Threat
Any diagram(s) provided (not required) are in APA format and
includes discussion providing insight and clarity.
Student develops the first two parts of the Target Market
section, which includes an overview of the demographics (age,
income, family members, and birthdays) and psychographics
(activities, interests, and opinions) analysis.
15
15
The target customer is discussed for Apple along with
psychographics.
Student explains the insights he/she has gained from his/her
inspection and analysis of the demographic and psychographic
information he/she has found.
10
10
Insights are provided
The Research section is a minimum of 700 words in length.
70
70
Writing Guidelines

Overall the paper is well written with a few minor errors.
punctuation.
20
19
reference page.
10
10
APA is followed

Running head SOCIAL, ETHICAL, AND LEGAL IMPLICATIONS .docx

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