Running head APPLE INC. PAGE 1APPLE INC. PAGE 12.docx

Running head: APPLE INC. PAGE 1
APPLE INC. PAGE 12
Apple Inc.
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Business-driven MIS
Management information system (MIS) can simply be
understood as computerized databases which helps store a wide
spectrum of data such as financial and human resource data in a
well-organized manner (Uhl & Gollenia, 2016). The MIS is
programmed in such a way that special reports can be generated
and insights drawn from the data. Business-driven MIS means
maintenance of these databases that help a business progress or
achieve its goals. This happens given that the MIS helps to
furnish managers with the performance report, avail accurate
data necessary for decision making, better management and
even aid in communication just a few roles to mention.
Business-driven MIS has incredibly or played a crucial role in

the growth of Apple Inc. first and foremost the Business-driven
MIS has helped in communication and efficient management of
a large number of employees who work in tee firm. Apple Inc.
human resource department uses MIS to communicate the
employees. The department is able to send generic emails to all
the intended employees and even short messages which the
employees receive through their mobile phones. This means that
a message, notice, memo announcement or anything can reach
the employees in a matter of seconds regardless of their number
and location. Effective communication is key to the growth of
any firm given that it helps in relaying instructions, guidelines
and communicating the targets placed for every worker. Having
employees who are goal oriented, have clear instructions about
their jobs chances are that productivity will be high. This hence
informs one of the reasons that Apple Inc. has been
experiencing constant growth over the last decade.
The other importance of business-driven MIS is that it helps to
measure the achievement of goals with the aim of showing
every unit manager in an organization his or her progress and
performance. This benefit has been realized in Apple Inc.
whereby lazy managers are fired while hardworking executives
are promoted to more senior positions. A good example is the
Firm’s CEO whose selection was informed by MIS. Timothy
Donald Cook who is the Current Apple Inc. CEO was an
industrial manager at the firm prior to his promotion. Tim
Cook’s excellent performance led to his appointment as the
CEO a position previously held by the Apple founder that is
Steve Jobs. MIS enables this given that it helps to store data of
previous years or seasons, avail the current data as well as the
estimates or target variables such as sales units that were placed
before the year began. With this kind of data, it’s possible to
see whether a manager is able to meet the set goals or if he is
even able to surpass the targets.

Information security
Information security is one crucial aspect of every organization.
Information security entails a set of measures and strategies
necessary for preventing, detecting as well as countering any
threats on an organization’s information (Uhl & Gollenia,
2016). The aim of information security is to maintain integrity,
confidentiality as well as the availability of data only to the
authorized persons only. Data is a vital asset of a business and
it lands on wrong and unauthorized hand it can be stolen,
manipulated, deleted and other malicious things for the benefit
of the unauthorized party. An example is that one can steal the
identity of an employee so as to access other vital information
like banks accounts and details which can be used to transfer
funds. Another example is that access to a firm’s accounts such
as social media accounts can damage the reputation of a firm
since If accessed misleading information can be posted from the
accounts. On its evident information security is important in a
business.
Information can either be in soft copy that is stored in
electronics such as computers and on the internet or can
otherwise be in hardcopy that is stored in books and files just a
few to list. Apple Inc. has ensured that both hardcopy and
softcopy information is secured. To start with is the hardcopy
information which mainly stored in the firm’s data centres. The
company have employed a heavy security detail to guard the
centres 24hours in a day. The security personnel is also well
trained and well remunerated to prevent them from any
temptation of allowing access into the data centres to
unauthorized persons. Secondly, the firm’s data centres are only
accessed by a limited number of people whose identity is
captured. To enter through the doors of the data centres one is
required to use his fingerprints for the doors to open. This
implies that if your fingerprints or identity is not captured in by
the company entry is denied.
To secure its softcopy information Apple Inc. has a department
led by chief information security officer called George

stathakopoulos committed to secure the data (Nonaka &
Kenney, 2017). The department is responsible for carrying out a
risk assessment and risk management of data. The department
also does set develop information security policies to be used
by the company. An example of measures that the encrypting
the company’s information. This makes it hard for malicious
people to read and get the information. The other strategies are
like the use of passwords policies whereby employees are
advised on how to create passwords, use of firewalls to deny
access to certain online information and use of antiviruses.
These measures have helped to keep the company’s information
secure but more innovative ways need to be developed to
provide more security given that technology is evolving fast and
at some point, the measure may be obsolete.
Business intelligence
Business intelligence simply refers to ways, technologies and
tools that a business uses to gather, analyze and also present the
data to gain business insights. Collection and analysis of data
by a firm is vital for the growth of any company given that first
and foremost it helps in making informed decisions. Secondly,
data collected from the customers help the business realize the
market trends and identify the existing market gap as well as
needs (Chen, Chiang & Storey, 2012). The general benefits a
company which has business intelligence accrues is getting a
competitive advantage in the market and being able to generate
new sources of revenues.
Apple Inc. used business intelligence to develop the popular I
watch. This was after realizing that there has been an increased
demand for electronic gadgets necessary for health management.
The data was collected from the iPhone database which showed
many clients bought the iPhone since I helped them in managing
their physical exercises for example running. The insight
developed from the data was that if consumers would appreciate
a cheaper and smaller gadget which would help them manage
their physical exercises to keep them fit. It from the insight that

Apple developed the smartwatch which is popularly known as
iWatch. There is a wide spectrum of benefits that apple inc have
accrued from the iwatch among them being increased revenue.
Secondly, it evident that business intelligence is vital for noting
marketing trends.
The other way that Apple Inc. collect data for analysis is
through the collection of customers’ email addresses and the use
of pay per click ad advertisement method. The pay per click
method helps, in particular, to inform the company the number
of clients who view it add online and the effectiveness of the
method. This is crucial for the marketing department since the
department is able to make decisions about the best
advertisement methods it will employ using the data. This
proves that business intelligence has played a key role in
decision making of the company.
Information Systems
Information systems can be understood as interrelated
components which comprise things such as hardware, software
and data which work together to enable, collection,
coordination, analysis, storage and retrieval on demand for
information. There are various kind of information systems such
as transaction processing, decision information and decision
support information system just a few to mention.
Apple Inc. has been using information system since its
inception and it is one of the company’s pillars. Firsts and
foremost the Apple Inc. has been able to sell its products online
such as the iPad and iPod successfully courtesy of transaction
information system. This particular information system enables,
display, modification, collection, processing as well as
cancelling of a transaction. This implies that one can purchase
an iPod online from the company’s online store from the
comfort of his or her home using either a computer or
smartphone. The other avenue information systems have proved
to be inseparable with the business is in its iTunes business.

The iTunes is one of the largest avenues for purchasing digital
media such as music. The success has been brought about by
information systems which enables the business collet client’s
views and other important information which the company use
to decide how to improve the iTunes.
Data management
Data management entails acquisition, storage, processing,
validation as well as providing security for the data. The aim of
data management is to have timely access to reliable
information. Furthermore, information management is essential
given that it helps simplify and provide quality information
from which insights can be gotten from.
Apple Inc. has used data management to develop customer
loyalty it and to better customer engagement. The company
acquires, stores and analyses the customers’ feedback who uses
and buys it products. It from these review, comments and
feedback that is able to improve the quality of its products. A
good example was when the company developed the Mac PC.
The development came about as a result of Macintosh success
but which was accompanied by tonnes of reviews. The
customers wanted a friendlier graphical user interface which
was not the case with Macintosh. The second avenue data
management is essential especially to managers is the
maintenance of resources data. This is, for example, human
resource data. Apple inc manages its employees' portfolio
through data management. This makes it easy to carry out some
tasks such as payment of salaries to the over 100, 000
employees in less than an hour.
Tools Business
There is a wide array of business tools that are used to improve
the performance of an organization and how it's controlled.
Examples of the tools include but not limited to planning,
record and control tools. Business tools are essential in the
sense that for example if they aid in planning it means that they

lower the cost of forecasting or save time that could else be
used to manually analyze data so that to forecast and plan how
to achieve the targets.
Apple Inc. uses an array of business tools to ease some of its
operations. These tools are fortunately its own products. The
company equips its employees as per their needs with Mac, iPad
and iPhones. These gadgets have incredible features of
gathering and analyzing data. Moreover, the gadgets can make
good use of applications that help in planning such as Zoho. By
doing so the company is poised to experience continuous
growth.
Networking
Business networking entails forming a mutually beneficial
relationship with customers and other organizations. There are
several benefits that a business which networks get. Some of
them are increased visibility, meeting new potential clients,
converting other organization into your customers and sharing
knowledge with the other business.
Apple Inc. has been keen to tap on these benefits. The firm has
formed a mutual relationship with Nike which is a reputable
sportswear producing company. Apple has collaborated with
NIKE to make the NIKE-iPod sports kit (Nonaka & Kenney,
2017). The kit helps runner monitor how they run on two
websites that are the iTunes and Nike+. This relationship has
worked for the benefit of apple Inc. which have gotten an
increased market for its iPods.
E-commerce
In this digital era, e-commerce has gained a lot of popularity
and acceptance. A lot of business transactions are carried
online. Apple Inc. revenues are driven by e-commerce. The
company makes an average of $5billion from iTunes (Apple Inc
Donohoe, McGill & Outslay, 2012). sells music and movies
online which earns it this high revenue. The other products the
company has and conducts e-commerce through them are iBooks

and Appstore. Clients can purchase books online from the
iBook. Additionally, customers can buy priced application
simply on the app store.
Client Relation Management (CRM)
Customer relationship management means the techniques and
strategies employed by a firm to enhance its customer relations,
manage the relations and even maintain customer relations
(Mascarenhas, Kesavan & Bernacchi, 2016). Customer relations
are important to a business given that they determine whether
there will be a brand switching or brand loyalty. Given that
firms chase brand loyalty the management is obliged to devise
ways through which to foster good customer relations.
Apple Inc. enjoys a notable brand loyalty courtesy of its good
customer relations. One of the ways that Apple ensures good
customers relations is by training its sales representative found
in its stores. This ensures that apart from purchasing iPhone
clients are well handled and educated on the importance of
having an apple product. Secondly, the company has always
been asking for feedback from customers after serving them.
Thirdly, after purchasing and registering an Apple Inc. product
the company does stop there, the customer receives emails
pertaining to the product which also help manage customer
relations (Mascarenhas, Kesavan & Bernacchi, 2016). Lastly, is
the online presence of the firm. Apple Inc. has official
Facebook and Twitter accounts whereby it responds to clients’
queries and questions at any time they arise.

References
Chen, H., Chiang, R. H., & Storey, V. C. (2012). Business
intelligence and analytics: from big data to a big impact. MIS
Quarterly, 1165-1188.
Donohoe, M. P., McGill, G. A., & Outslay, E. (2012). Through
a glass darkly: What can we learn about a US multinational
corporation's international operations from its financial
statement disclosures?.
Mascarenhas, O. A., Kesavan, R., & Bernacchi, M. (2016).
Lasting customer loyalty: a total customer experience approach.
Journal of consumer marketing, 23(7), 397-405.
Nonaka, I., & Kenney, M. (2017). Towards a new theory of
innovation management: A case study comparing Canon, Inc.
and Apple Computer, Inc. Journal of Engineering and
Technology Management, 8(1), 67-83.
Uhl, A., & Gollenia, L. A. (2016). Digital enterprise
transformation: A business-driven approach to leveraging
innovative IT. Routledge.
Running head: DQE TITLE PAGE 1
DQE TITLE PAGE 5

DQE Title
Full Name
Westcliff University
DQE Title

Introduction
<<Insert text explaining that this paper is evidence of concepts
learned in Year 1 DBA courses>>
Part I: Portfolio of CLA 2’s
CLA 2 Introduction: Course #1
<<Insert introduction to your first CLA 2 paper. Give a brief
summary of the concepts learned in this course and explain how
you demonstrated proof of understanding and application of
these concepts in this CLA 2 paper>>
Tip: Format of introductions can follow this structure:
Throughout the BUS XXX <<Course Name>> course, we were
introduced to the concepts of _____, ____, ___ (explain what
you learned overall). This CLA2 paper offers proof of my
ability to _____ by _______. (take each concept and explain
how you show your ability to apply it).
BUS 7XX CLA 2
<<Insert first revised CLA 2 paper here>>
<<Insert introduction to your revised CLA 2 paper. Give a brief
BUS 7XX CLA 2
<<Insert second revised CLA 2 paper here>>
<<Insert introduction to your third CLA 2 paper. Give a brief
BUS 7XX CLA 2
<<Insert third revised CLA 2 paper here>>
<<Insert introduction to your fourth CLA 2 paper. Give a brief

BUS 7XX CLA 2
<<Insert fourth revised CLA 2 paper here>>
<<Insert introduction to your fifth CLA 2 paper. Give a brief
BUS 7XX CLA 2
<<Insert fifth revised CLA 2 paper here>>
Part II: Applied Learning Question Response
<<Insert a 3 page minimum response to the applied learning
question you will receive 10 days prior to the deadline of your
DQE. Incorporate in-text citations throughout as adequate
support for your response>>
Conclusion
<<Insert text reiterating that this paper is evidence of concepts
learned in Year 1 DBA courses>>
References
(Please see below for examples of how to format the most
common types of references)
Standard Book:
Buckly, P., Enderwick, P., & Cross, A. R. (2018). International
business. Oxford, England: Oxford University Press.
Online Book:
business. Retrieved from http://global.oup.com
Book, Not First Edition:
business (4th ed.). Oxford, England: Oxford University Press.
Online Journal:
Jerod, D., & Markus, K. (2009). Teaching in an English context:
A new in-depth look. TESOL Quarterly, 12(2), 230-234.
Retrieved from http://global.edu.122353
Website:
Adams, R. L. (2017). 10 marketing strategies to fuel your
business growth. Retrieved from

https://www.entrepreneur.com/article/299335
Website, No Author:
10 marketing strategies to fuel your business growth. (2017,
May 23). In Entrepreneur. Retrieved from
https://www.entrepreneur.com/article/299335
Dissertation:
Barrels, P. (2013). Code-switching in dual immersion schools
(Doctoral dissertation). Retrieved from ProQuest Central
(34552929).

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