1. Technology and Behaviour
James Swanston
Carbon Voyage

2. Some of the problems
Needless doubling up
of vehicles
Managing expenditure/
Acquitting receipts
Congestion
Stakeholder/ Reputation
Management
Lack of easy access to
supply chain
Carbon Emissions
Pollutants
Stove-piped
transport modes
Under-utilised
transport assets
Costs
Regulatory
Requirements

3. A study commissioned by the
National Geographic in Pittsburgh
Equivalent to:
Taking 370 cars off the road for a
year
213,700 less gallons of petroleum
Over USD 500,000 saved for
commuters
What if everyone travelled in more
sustainable ways?
http://blogs.ngm.com/blog_central/2010/06/a-day-with-less-driving.html

4. Opportunities for Transport Efficiency
Transport
Efficiency Vehicles
Optimisation
Behaviour
Infrastructure
Roads
Support
Services
Car Parking
Information
Trust
Needs/
Wants
Across
Modes
Within a
ModeTravel
Alternatives
Energy
Design
Vehicle
Management

5. What can technology do?
Information Portal
Informed Personal Travel
Paperless Invoices
Booking/ Management Tools
Fleet Management
Optimised Travel

6. A Sliding Scale of Efficiency
Multi-Mode
Less Efficient
Single Mode
More Efficient
Paperless
Invoices
Dynamic
Mode Shift
Vehicle
Sharing
Ability to pick from
different mode choices

7. Macro vs Micro
Organisational vs Individual
Drivers for Sustainable Travel

8. Drivers for Change
Cost
Carbon
Regulation
Congestion
Employees
Customers
Shareholders
Organisational Behaviour

9. Drivers for Change
Cost
Carbon
Regulation
Congestion
Employees
Customers
Shareholders
Organisational Behaviour
Drivers against Change
Competing resources
Inefficient procurement
Lack of senior buy-in
Lack of coherent and resourced
strategy
Employee Terms and Conditions

10. Drivers for Change
Cost
Carbon
Health
Parking?
Individual Behaviour

11. Drivers for Change
Cost
Carbon
Health
Individual Behaviour
Drivers against Change
Opportunity Cost
Convenience
Unattractive or no incentives
Trust
Knowledge/ information

12. Drivers for Change
Cost
Carbon
Health
Individual Behaviour
Drivers against Change
Opportunity Cost
Convenience
Unattractive or no incentives
Trust
Knowledge/ information
Opportunities to affect change
Information
Trust - system
Trust - other sharers
Management
Incentives

13. • Technology ...
•Can enable rapid improvements
•Must be part of a coherent strategy
• What else?
•Regulation
•Infrastructure
Conclusion

14. For more information
www.carbonvoyage.com
Stand 855