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Bringing Carsharing to Your City

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Overview of the carsharing industry and new developments, including peer to peer carsharing (P2P) and car2go (mobility on demand) services. Discussion of factors that cities can use to attract a carsharing company. Presented at the ACT/PIPTA "Moving Forward" conference, Vancouver, Washington, July 19, 2011.

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Bringing Carsharing to Your City

  1. 1. New Developments in Carsharing <br />Dave Brook<br />Team Red USMoving Forward Conference July 19, 2011<br />
  2. 2. Introduction & topics<br />Current state of the carsharing industry<br />New service models<br />One way, On-demandOpen end <br />Peer-to-peer<br />Carsharing parking issues<br />Bringing carsharing to your city<br />
  3. 3. What is carsharing?<br /><ul><li>Alternative to car ownership
  4. 4. Hourly rates
  5. 5. Unattended access
  6. 6. Gas and insurance included
  7. 7. Distributed parking
  8. 8. Flavors of carsharing
  9. 9. Neighborhood
  10. 10. Business
  11. 11. Transit-linked
  12. 12. Campus </li></li></ul><li>Benefits of carsharing<br />Reduced vehicles – 6 to 20 per carshare vehicle 43% - 93% new members sold or avoided buying a vehicle<br />VMT / GHG reduction – 7% - 79%<br />User cost savings - $154 - $435 per month<br />Increased transit ridership – 13% - 54% members<br />
  13. 13. Where is carsharing?<br />Geographic<br />Higher density<br />Walkable neighborhoods<br />Transportation alternatives available<br />Demographic<br />College educated<br />Median income<br />Median age<br />
  14. 14. Current providers<br /><ul><li>Zipcar
  15. 15. Completed IPO in April 2011
  16. 16. Extensive network of college & university services
  17. 17. Shifting to international focus
  18. 18. Hertz On Demand (formerly Connect)
  19. 19. NYC and world focus
  20. 20. Offer one-way and EVs
  21. 21. Enterprise WeCar
  22. 22. Very limited implementation
  23. 23. Primarily college & university
  24. 24. Independent carshares
  25. 25. Non profit or cooperative
  26. 26. New comers</li></li></ul><li>Peer to peer carsharing<br />Privately-owned vehicles in carsharing fleet<br />Vehicle owner gets 50% of revenues<br />Separate insurance during carsharing trip<br />State insurance laws define P2P in Oregon, California<br />Changes economics of running a carshare<br />May facilitate carsharingin suburbs & smaller cities<br />
  27. 27. Car2go by Daimler<br />300 Smart cars<br />On-demand – no reservation<br />Open-end trips – no return time<br />One-way trips – within zone<br />Floating parking<br />35¢ per minute (or $13/hour)<br />Currently offered<br />Austin, Texas, VancouverBC, San Diego (EV, fall 2011), Washington DC (?)<br />Ulm & Hamburg, Germany and Amsterdam, Netherlands (EV)<br />Mobility on demand<br />
  28. 28. Carsharing parking<br />Off street <br />On street<br />Regulation<br />Location<br />Signage – logos allowed?<br />Neighborhood permit<br />Towing enforcement issues<br />Signage – allow company logo?<br />Fees<br />Lost revenue from meters<br />Free during pilot phase<br />
  29. 29. Plug-in hybrids already<br />Many companies starting to offer battery EVs<br />Opportunity for cities<br />Access to EVs for city employees (days) & residents (nights)<br />Organize charging stations<br />EVs in carsharing<br />
  30. 30. Future mobility<br />• Networked transportation<br />• Light EVs <br />• Public bicycle systems<br />
  31. 31. Success factors<br />Geographic – walkable neighborhoods<br />Demographic – high education, fewer kids<br />Transportation – parking problems,alternatives available<br />Partnerships – marketing, on street parking<br />
  32. 32. <ul><li>Public - private partnership
  33. 33. Strong champion needed
  34. 34. Organize stakeholders to package incentives
  35. 35. Direct financial and in-kind incentives
  36. 36. Marketing
  37. 37. Membership
  38. 38. Parking
  39. 39. Fleet</li></ul>Bringing carsharingto your city<br />
  40. 40. RFP recommendations<br /><ul><li>RFP or MOU?
  41. 41. Describe stakeholder incentives
  42. 42. Including in-kind incentives
  43. 43. Require annual performance reporting
  44. 44. Exclusive or multiple operators?
  45. 45. Revenue-sharing?
  46. 46. Don’t tell the carshare how to run its business
  47. 47. Invite creativity in the partnership</li></li></ul><li>Questions?<br />Dave Brook<br />Team Red US<br />Portland, Oregon <br />503-313-1320<br />www.carsharing.us<br />david.brook@team-red.net<br />

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