Transportation
Demand Management
at Stanford University
A Brief Overview
August 17, 2013
TDM
Transportation Demand Management is
the application of strategies and policies
to reduce travel demand (specifically o...
Importance of TDM at Stanford
 Environmental Sustainability
- Climate change
- Air quality
- Resource conservation
 Comm...
TDM Program
 Extensive shuttle
 Parking fee
program
 Emergency ride
home
 Freshman “no cars”
 Transit information
 R...
Commute Club Program
 Clean Air Cash
($300/year) and other
incentives
 Carpool permit
 Vanpool subsidies
 Reserved par...
MargueriteFleet
32 to 38
passenger
Diesel Electric
Hybrid = 5
32 to 37
passenger
Diesel
Transit = 21
28 to 30
passenger
Di...
Marguerite Fleet
Three electric buses due this week
Promote: Campaigns
Posters
Promote: Campaigns
Postcards
Promote: Campaigns
Promote: Campaigns
Metrics
 Annual trip counts (3,474 am, 3,591 pm)
 Campus commute mode survey
 Commute Club/carpool participation
 Park...
72.0%
65.1% 62.8%
57.8% 54.4% 51.9% 50.3%
46.0% 48.0% 45.5% 46.8%
41.9%
4.0%
9.7% 11.5%
14.3%
15.8% 17.7% 19.9%
21.2% 19.1...
72.0%
65.1%
62.8%
57.8%
54.4%
51.9% 51.3%
48.0%
45.5% 46.8%
41.9%
59.6% 58.6%
54.0%
49.7%
47.5%
45.9%
41.5%
39.3%
40.6%
36...
3,673 
3,841 
4,077 
4,533 
6,144 
6,727 
7,191 
8,096 
7,730 
8,057 
8,306  8,214 
2,416  2,550  2,581 
2,794 
4,114 
4,6...
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
1990 1995 2000 2005 2010
Commuter CO2 Emissions (metric tons)
20,710
20,790
22,325
22,127
21,810
21,543
20,750
20,362
20,475
20,285
20,655
17,785
17,087
17,471
17,649
17,029
16,849
16,...
Parking Construction Avoided
Group Drive alone rates
Employees 2002 = 72% 2011 = 45.5%
Grad Students 2004 = 51.6% 2011 = 2...
http://transportation.stanford.edu
Brodie Hamilton
Director
Parking & Transportation Services
650.723.5815       
brodie.h...
2013.08.17 growth without gridlock brodie hamilton
2013.08.17 growth without gridlock brodie hamilton
2013.08.17 growth without gridlock brodie hamilton
2013.08.17 growth without gridlock brodie hamilton
2013.08.17 growth without gridlock brodie hamilton
2013.08.17 growth without gridlock brodie hamilton
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2013.08.17 growth without gridlock brodie hamilton

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2013.08.17 growth without gridlock brodie hamilton

  1. 1. Transportation Demand Management at Stanford University A Brief Overview August 17, 2013
  2. 2. TDM Transportation Demand Management is the application of strategies and policies to reduce travel demand (specifically of single-occupancy private vehicles), or to redistribute this demand in space or in time.
  3. 3. Importance of TDM at Stanford  Environmental Sustainability - Climate change - Air quality - Resource conservation  Community Relations - Traffic (GUP) and neighborhood parking - Public service (Marguerite)  Employee Well Being - Stress reduction - Increased exercise - Financial rewards  Reduce Investment in Parking
  4. 4. TDM Program  Extensive shuttle  Parking fee program  Emergency ride home  Freshman “no cars”  Transit information  Rideshare matching  Bicycle program  Pre-tax transit pass + commuter checks  Eco Pass/Go Pass  Charter services  Commute planning  Car rental: hourly— half-day  Carsharing  East Bay Express  Commute Club  Work shift mgt.  Personal outreach  Promotions / events  Extensive website
  5. 5. Commute Club Program  Clean Air Cash ($300/year) and other incentives  Carpool permit  Vanpool subsidies  Reserved parking spaces for carpools/vanpools  Complimentary daily parking passes for carpoolers  Rewards for recruiting members  12 free hours of car rental  Transit subsidy  Purchase eight daily permits per month  Entries into regular prize drawings  Members only gifts  “Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”
  6. 6. MargueriteFleet 32 to 38 passenger Diesel Electric Hybrid = 5 32 to 37 passenger Diesel Transit = 21 28 to 30 passenger Diesel Shuttle = 19 14 to 16 passenger Diesel Sprinter = 9
  7. 7. Marguerite Fleet Three electric buses due this week
  8. 8. Promote: Campaigns Posters
  9. 9. Promote: Campaigns Postcards
  10. 10. Promote: Campaigns
  11. 11. Promote: Campaigns
  12. 12. Metrics  Annual trip counts (3,474 am, 3,591 pm)  Campus commute mode survey  Commute Club/carpool participation  Parking permit sales  Campus parking demand  Marguerite shuttle ridership  Commuter VMT/carbon footprint  Program costs  Parking construction costs avoided
  13. 13. 72.0% 65.1% 62.8% 57.8% 54.4% 51.9% 50.3% 46.0% 48.0% 45.5% 46.8% 41.9% 4.0% 9.7% 11.5% 14.3% 15.8% 17.7% 19.9% 21.2% 19.1% 21.0% 21.1% 23.6% 7.0% 9.2% 9.5% 9.9% 10.3% 11.8% 11.2% 13.1% 12.8% 12.7% 12.3% 13.9% 10.0% 9.1% 9.6% 9.7% 10.0% 9.4% 9.3% 9.5% 10.2% 9.8% 9.2% 8.4% 4.0% 2.8% 2.9% 4.2% 4.8% 4.9% 5.1% 6.2% 5.9% 7.3% 6.9% 7.5% 2.0% 2.3% 1.8% 2.2% 2.8% 2.9% 2.7% 2.6% 2.6% 2.7% 2.7% 3.1% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2002 2003 2004 2005 2006 2007 2008 2009* 2010 2011 2012 2013 Vanpool Other Walk Marg/Bus Carpool Bicycle Caltrain Drive Alone University Mode Split
  14. 14. 72.0% 65.1% 62.8% 57.8% 54.4% 51.9% 51.3% 48.0% 45.5% 46.8% 41.9% 59.6% 58.6% 54.0% 49.7% 47.5% 45.9% 41.5% 39.3% 40.6% 36.9% 33.6% 33.4% 32.3% 30.2% 29.5% 28.9% 26.2% 24.8% 26.0% 23.6% 0% 10% 20% 30% 40% 50% 60% 70% 80% 2002 2003 2004 2005 2006 2007 2008 2010 2011 2012 2013 University employees All university commuters Entire university population (incl. residents) University Drive Alone Rates
  15. 15. 3,673  3,841  4,077  4,533  6,144  6,727  7,191  8,096  7,730  8,057  8,306  8,214  2,416  2,550  2,581  2,794  4,114  4,650  5,264  6,156  5,953  6,231  6,883  6,968  1,288  1,330  1,541  1,789  2,129  2,177  2,010  2,039  1,861  1,946  1,528  1,309   ‐  1,000  2,000  3,000  4,000  5,000  6,000  7,000  8,000  9,000 FY01‐02 FY02‐03 FY03‐04 FY04‐05 FY05‐06 FY06‐07 FY07‐08 FY08‐09 FY09‐10 FY10‐11 FY11‐12 FY 12‐13* Commute Club members Clean Air Cash recipients Carpoolers Commute Club Membership *Sept.‐May only
  16. 16. 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 1990 1995 2000 2005 2010 Commuter CO2 Emissions (metric tons)
  17. 17. 20,710 20,790 22,325 22,127 21,810 21,543 20,750 20,362 20,475 20,285 20,655 17,785 17,087 17,471 17,649 17,029 16,849 16,490 16,059 15,677 15,494 16,635 86% 82% 78% 80% 78% 78% 79% 79% 77% 76% 81% 21,992 22,241 22,689 22,741 21,512 21,577 20,625 18,948 19,105 19,360 19,711 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 2001‐02 2002‐03 2003‐04 2004‐05 2005‐06 2006‐07 2007‐08 2008‐09 2009‐10 2010‐11 2011‐12 Parking Inventory/Utilization Feb. 15 parking permit snapshot Student population Staff population Faculty population Parking inventory Occupied spaces Active permits (except CRT, PZ, SH, new Z)
  18. 18. Parking Construction Avoided Group Drive alone rates Employees 2002 = 72% 2011 = 45.5% Grad Students 2004 = 51.6% 2011 = 28% Postdocs 2003 = 46% 2011 = 21% Parking spaces not constructed due to drop in parking demand: 3,172 Construction cost avoided: 3,172 x $34,000/space = $107,848,000
  19. 19. http://transportation.stanford.edu Brodie Hamilton Director Parking & Transportation Services 650.723.5815        brodie.hamilton@stanford.edu

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