Technological determinism theory powerpoint

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Technological determinism theory powerpoint

  1. 1. TECHNOLOGICALDETERMINISM THEORY Technological determinism is areductionist theory that presumesthat a societys technology drives the development of its social structure and cultural values
  2. 2. ExplainationMost interpretations of technological determinism share two general ideas: that the development of technology itself follows a predictable, traceable path largely beyond cultural or political influence,  that technology in turn has "effects" on societies that are inherent, rather than socially conditioned or produced because that society organizes itself to support and further develop a technology once it has been introduced
  3. 3. Individual Interpretations:•We learn and feel and think the way we do because of the messages we receivethrough the current technology that is available.•The radio required us to only listen and develop our sense of hearing.•On the other hand, television engages both our hearing and visual senses. We thentransfer those developed senses into our everyday lives and we want to use themagain.•The medium is then our message.•Technological determinists believe that "You cant stop progress, implying that weare unable to control technology" (Lelia Green).•"Technology determines history" (Raymond Williams) . It is, ... the belief that socialprogress is driven by technological innovation, which in turn follows an "inevitable"course. (Michael L. Smith).•You could compare the development of books – which is more influential – thenarrative or the cost effectiveness of printing?? As Postman maintains"the printing press, the computer, and television are not therefore simply machineswhich convey information. They are metaphors through which we conceptualizereality in one way or another. They will classify the world for us, sequence it, frame it,enlarge it, reduce it, argue a case for what it is like. Through these media metaphors,we do not see the world as it is. We see it as our coding systems are. Such is thepower of the form of information."
  4. 4. So what kind of route have I followed and how much technologicaldeterminism is evident?
  5. 5. The 1980s
  6. 6. The 1990s
  7. 7. 21st Century
  8. 8. How do we tell what is real?

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