Short distillation of our services

1. 519 Desert West Drive, Rancho Mirage, CA 213.926.2253 jcofino@desertwestventures.com

2. BACKGROUND Desert West Ventures focuses on assisting growing restaurant and hospitality companies in establishing achievable goals, determining actionable strategies and executing effective tactics.

3. EXPERTISE Strategic Planning Growth Strategies Corporate/Franchised Domestic and International Expansion (Inbound/Outbound) “Operationalizing the Brand” Corporate Structure Personnel Systems Processes Margin Improvement Programs Service Improvement Programs

4. PROCESS Initial analysis to determine needs (“triage”) Market situation Internal situation Set goals for brand/company Determine options for strategies and select best option to achieve objectives Based on initial analysis Quantification of opportunities/investment/costs of each option Development of specific, quantifiable actions Monitoring of progress against objectives

5. RESOURCES Desert West Ventures enjoys a large network of top professionals in areas such as financial analysis, brand management, marketing, systems development, real estate and construction, operations and franchising. The professionals included on the engagement team depend on the needs of the client. Clients never pay for more than what they need.

6. José J. Cofiño, Partner