On May 8, 2014 we held the 15th annual Open Space Conference in the Presidio of San Francisco. We focused on interactivity in land conservation and you can read more about the day here: http://openspacecouncil.org/community/conference.php

1. Story Telling About The Land
Through Ethnic Media
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Kay Wang
Marketing Director
New America Media
kwang@newamericamedia.org
415-503-4170x120

2. New
America
Media
NAM is a non-profit and non-
partisan multi-channel news
and communications agency
that connects America's
diverse communities.
A national collaboration and
advocate for more than 3,000
ethnic news organizations.
!2

3. Editorial - An “AP style” news
syndicate and website
Social Marketing
Six, Home-Grown, Youth-Led Media
Hub in CA's "media deserts”
Multilingual Polling
National Ethnic Media Online
Directory
!3
New
America
Media

4. NAM’s Social Marketing
Connect - With more than 3000 ethnic media outlets
!4

5. Convene - Ethnic media around your message
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NAM’s Social Marketing

6. Create - Effective and relevant campaigns
NAM’s Social Marketing

7. What Is
Ethnic
Media?
1. Trusted Information
Providers
2. Trusted Educators and
Advocators
3. Trusted Community
Leaders and Organizers
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8. Sending news releases
does not build relationship
Return of Investment
(ROI) is next step
High touch
Mutual respect.
Ongoing, two-ways
communications
Patience
Imagination
!8
Building
Relationship
With Ethnic
Media

9. Telling
Your
Story
Relevant
Using the language that
is easy to understand
In-language
accessibility
Cultural Sensitivity
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10. Getting
Your
Message
Across
!
Focus group/brainstorming
meetings
News briefing/roundtable
Ad/advertorial campaign
Ethnic media create their own ads
Fellowship program
Media luncheon/mixer
Media tours
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