1. ARTICLE AND NEWSLETTER WRITING
PROGRAM
TalkShop, the best English school in the Philippines offers a program that is designed to
enhance creativity, originality, and technicality of written communication such as articles,
stories, essays, and newsletters.
OBJECTIVES:
 To enhance creativity and color in the use of words when writing
 To apply structure that will make writings understandable and easy to navigate
 To learn writing techniques that will make articles captivating and interesting
 To enhance corporate communications with both external and internal clients
 To exhibit professionalism in writing and documentation
 To build confidence in business correspondences and creative writing
PROJECT DESCRIPTION:
The Article and Newsletter Writing Program will be customized and conducted by TALKSHOP
using Integrated Language Teaching Methodology, an approach that actively engages
participants in targeted individuals exercises and group dynamics.
The sessions will consist of 30% lesson presentation/discussion and 70%
interactive/evaluative activities.

2. ARTICLE AND NEWSLETTER WRITING OUTLINE
I. Grammar and Writing Review
A. Rules and Exceptions
B. The 12 Tenses
C. Punctuations
D. Avoiding Redundancies and Superfluities
E. Effective Writing Styles
II. Beginning your Article
A. Finding your Message
B. Adding C.R.E.A.M. to your Writing
1. Contrast
2. Rhyme
3. Echo
4. Alliteration
5. Metaphor
C. Developing a Powerful Line
D. Turning Powerful Lines into Powerful Questions
E. How to Make Attention-grabbing Headlines
1. How-to Articles
2. List Posts
3. Evoking Emotion

3. III. Powerful Introductions
A. Using Powerful Questions
B. Anecdotes and Short Stories
1. Keeping it Personal
2. Using Sentiment and Empathy
C. Referring to Recent/Historical events
D. Compelling Statements
E. Jokes and Humor
1. Humorous Introductions
2. Light Self-deprecation
IV. Structuring your Article
A. P.R.E.P. Method
1. Point
2. Reason
3. Example
4. Point
B. Past, Present, Future Method
C. Cause, Effect, Remedy
D. Before, the Event, the Result
E. Local, State, Federal
F. Good, Bad, Indifferent
G. Pros, Cons, Decision

4. V. Persuasive Tools and Techniques
A. Positive Phrasing
1. Using Tag Questions
2. Phrasing for a “Yes”
B. Writing in Second Person
1. Involving the Reader
2. Proper Use of the Word “You”
C. The Nine Laws of Persuasion
D. Words that Trigger Emotions
VI. Concluding your Article
A. Stating the Importance
B. Synthesize, Don’t Summarize
C. Redirect the Readers
D. Create New Meaning
E. Conclusion Strategies
1. Echoing the Introduction
2. Challenging the Reader
3. Looking to the Future
4. Posing Questions
5. Calling to Action
VII. Article Writing and Revisions
A. Identifying Structure and Relevance
B. Polishing Intro and Conclusion