If e20 is the shiznit why are we still using email slide share

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Presentation delivered April 2010 at Collaborate 2010 in Las Vegas.

Public anecdotal research

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  • JESS3 designed and animated this for the JESS3 lecture at AIGA Baltimore in Feb 2010http://vimeo.com/9641036Jesse Thomas is the CEO and Founder of JESS3. A creative interactive agency specializing in social media data visualization, JESS3 has architected visual masterpieces and interactive solutions for IBM, Intel, Microsoft, MySpace, Pfizer, Time Warner, NASA, Nestle, Pepsi / Tropicana, the Wall Street Journal and many other blue chip companies.
  • Michael Fauscette is a lead analyst at IDC andGroup Vice President, Software Business Solutions at IDC Quote from: http://www.mfauscette.com/software_technology_partn/2009/11/from-e20-to-social-business.html
  • http://www.email-marketing-reports.com/metrics/email-statistics.htmAccording to Pew Internet and American Life Project data from April, 2009, 90% of US Internet users have gone online and sent or read email.The same source suggests that 57% do this as part of a typical day.A May 2009 report by technology market research firm The Radicati Group estimates that there are 1.4 billion email users in 2009, expected to rise to 1.9 billion by 2013.=================If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China, bigger than the populations of the USA and European Union combined.247 billion emails are sent each day. That's one email every 0.00000035 seconds.In the time it takes you to read this sentence, some 20 million emails entered cyberspace.Every second, the world's email users produce messages equivalent in size to over 16,000 copies of the Complete Works of Shakespeare (assuming a 30KB average email size).13.4 billion: the number of direct marketing dollars forecast to go on email in the US in 2009.$583 billion: the return from that investment if you use DMA figures on email marketing ROI. That's four times the market value of Microsoft.181: the number of marketing emails it would take to produce enough revenue to buy one share in Microsoft.83,689,738,832,367: the number of marketing emails it would take to produce enough revenue to pay the US National Debt.[Aside 1: When you see email stats like the above, you gain a new appreciation for the work of those companies and organizations managing email.][Aside 2: And when you consider that many of these emails are spam, you can understand why ISPs and others have bigger problems to worry about than whether legitimate marketing email is reaching the right destination.]Sources:Email marketing ROI and other financial statisticsNumber of email users and sent emailsPopulation of the EUPopulation of the USAPopulation of ChinaHow many bytes in the CW of Shakespeare?US National DebtMarket value of MSMS share price
  • Source: http://www.email-marketing-reports.com/basics/why.htm
  • Source: http://www.email-marketing-reports.com/basics/why.htm
  • Gilbane: http://gilbane.com/blog/2009/06/emerging_enterprise_content_management_trends.html#ixzz0f6agPEB4
  • "The State of Search Engine Marketing Report," compiled by Econsultancy, surveyed 1,472 in-house marketers and agency executives during January and February this year, and concluded measuring ROI and "making a business case for investment" were the two biggest hurdles respondents faced when managing social media campaigns. Via : http://www.clickz.com/3639914
  • October 20, 2009 via: http://directmag.com/magilla/1020-e-mail-roi-still-slipping/
  • Many E20 evangelists hype the immediacy of the technology. More information is available more quickly than before. But is E20 really synchronous communication? Is email really asynchronous? Is the question the right question to ask?
  • Image via “Human and Robots: Visions of the Future” http://www.chilloutpoint.com/featured/human-and-robots-visions-of-the-future.html
  • Images via boxvox: Packaging as Content blog athttp://www.boxvox.net/2009/10/soup-cigarettes-separated-at-birth-.htmlAndhttp://www.boxvox.net/2010/02/crayons-and-cigarettes.html
  • Image via http://blogs.ajc.com/jeff-schultz-blog/files/2009/06/dorothy-meets-the-scarecrow-the-wizard-of-oz-6343145-640-480.jpg
  • Image via: http://pitech.biz/Pages/Products/evolution_ring.gif
  • Image Via nerdapproved: http://nerdapproved.com/wp-content/uploads/2008/07/evolution-image.jpg
  • Images via “Human and Robots: Visions of the Future” http://www.chilloutpoint.com/featured/human-and-robots-visions-of-the-future.html
  • If e20 is the shiznit why are we still using email slide share

    1. 1. If E2.0 is the Shiznit, Why are We Still Using Email?<br />Billy Cripe | VP Marketing | Fishbowl Solutions<br />
    2. 2. The State of the Internet 2010 by Jess3<br />
    3. 3. SO…<br />Is Michael Fauscette Wrong ?<br />“<br />Email, the grand online replacement of snail mail and once the golden way for people to share ideas and information has grown into an almost (and some would not add the almost) unmanageable tool.<br />”<br />Michael Fauscette is a lead analyst at IDC and Group Vice President, Software Business Solutions at IDC <br />
    4. 4. EMAIL is COOL<br />If email was a country, its 1.4 billion users would make it the largest in the world. Bigger than China.<br />247 billion emails are sent each day. That's one email every 0.00000035 seconds.In the time it takes you to read this sentence, some 20 million emails entered cyberspace.<br />
    5. 5. But What If There Was<br />A Tool That<br /><ul><li>allows targeting and personalization
    6. 6. is data driven
    7. 7. builds relationships, loyalty and trust
    8. 8. supports sales through other channels</li></ul>Hey, That Must Be Web or Enterprise or Something 2.0<br />You’d Think…<br />
    9. 9. But You’d Be<br />WRONG!<br />http://www.email-marketing-reports.com/basics/why.htm<br />
    10. 10. E20 & EIM Trends – Communication Win<br />Communication tools<br />(still) being used to <br />collaborate & publish <br />more than ECM<br />more than E20 <br />more than collaboration <br />Long live Email.<br />
    11. 11. So, I asked…<br />If Enterprise 2.0 is the Shiznit, why are we still using email? <br />Twitter.<br />
    12. 12. …and asked…<br />Facebook<br />
    13. 13. …and asked…<br />LinkedIn groups<br />
    14. 14. And I Got Answers…<br />
    15. 15. Lots…<br />of Answers…<br />
    16. 16. From Everywhere…<br />
    17. 17. From Everywhere…<br />
    18. 18. Difficulty Measuring E20 Success & Value…<br />Companies: what are your greatest challenges when managing social media marketing efforts?<br />March 29, 2010 via: http://www.clickz.com/3639914<br />
    19. 19. Email Outperforms E20 But is Dropping<br />October 20, 2009 via: http://directmag.com/magilla/1020-e-mail-roi-still-slipping/<br />
    20. 20. Why?Synchronous vs Asynchronous<br />Synchronous Communication: <br />Phone, Voice, Instant Message, Face to Face<br />Personal<br />Immediate<br />Collaborative<br />Conversational<br />Human Oriented<br />Immediate, flowing, culture governed<br />Mores important:<br />“how are you?” “What’s new”<br />Listen to any talk radio call-in show. Callers almost always start with, “how are you?” They don’t care and the host doesn’t care because it’s a waste of time. Yet it persists.<br />
    21. 21. Why?Synchronous vs Asynchronous<br />Asynchronous Communication: <br />Email, Facebook, Twitter, LinkedIn, Discussion Forums, Google Wave<br />Information Oriented<br />Mediated <br />indirectly personal<br /> time-shifted<br /> Collaborative<br />Possibly Conversational<br /> Possibly Synchronous<br />Mores much less important “how do I?” “What’s the answer” View any BBS or forum chat. Posters almost always start with, “how do I?” or “What is…” <br />They want the information not a friend or someone to listen. They want to say their piece and leave more. Others who come after may find something useful.<br />
    22. 22. Conflating<br />E20 is not Necessarily Synchronous<br />
    23. 23. Valid?<br />Is the Question a Straw Man?<br />
    24. 24. Time Frame<br />Our Communication Patterns are Evolving…<br />
    25. 25. Time Frame<br />Our Information Architecture is Evolving…<br />
    26. 26. Some Parts May Be Scary <br />
    27. 27. Some Parts May Be Wonderful<br />
    28. 28. You Just Don’t Want to Be Last<br />
    29. 29. Fishbowl Solutions<br />For more information on Fishbowl Solutions or to schedule a Solution Briefing, <br />call +1.952.465-3400, <br />visit www.fishbowlsolutions.com, <br />or send an email to info@fishbowlsolutions.com. <br />blog: http://cfour.fishbowlsolutions.com<br />Twitter: @billycripe<br />Facebook Group Page: http://www.facebook.com/group.php?gid=203440885271<br />

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