2. To assess the ability of the
company to meet the existing
needs of the Western & Southern
Indian markets with its current set
up
To determine and recommend what
it must do to meet the future needs
of this territory and the market
beyond
Objectives
3. In-house ability to build a product
right from CAD drawings and skilled
mould-making to final production
Skilled labour
Unrestricted power supply
Large storage facility
Easy transport / logistics
Strengths
4. Outdated technology
Limited production capacity as
compared to MNCs, although
adequate to meet the existing
requirements of the Indian market
Over-dependency on skilled
labour
Improper use of space
Weaknesses
5. Open Market - tremendous
untapped potential
Large (2m x 2m) thermoforming
machine can also be used for
signage purposes - new avenue
for exploration
Opportunities
6. Chemical released from
nearby industries threatens
final product and factory
structure
Newer technology
Fast growing competition
Cheaper imports
Threats
7. The company has the ability to meet
the needs of the Western & Southern
Indian markets with its existing set-up
However, to cater to the growing
market within this territory and beyond,
it needs to scale up its operations
by upgrading its equipment to
increase the rate of production
By enhancing its efficiency to make
the end product more price
competitive
Summary
8. Improve heating system - change from
tubular to ceramic, thereby making heaters
more in tune with the current market trend
Update machinery to CNC operations
Constant update of bathtub product line as
international manufacturers introduce new
shapes / designs every year
Recommendations
For More information:
https://www.youtube.com/watch?v=4QL8UUCD7Eg
