it is the intro of google analytics

1. Google Analytics Overview
 Why Use Google Analytics?
 It’s free
 Easy to implement & use
 Analyze online & offline efforts
 Map to business goals & KPIs
 Improve efforts by reviewing/analyzing the data
 Links with AdWords
 Use data for monthly reporting

2. Google Analytics Overview
 Business Case for Using Google
Analytics
 $50 Million in annual sales
 Increase conversion rate from 2.0% to 2.1%
 5% increase in conversion rate = $2.5
Million increase in sales