Marketers understand that mobile is an important part of the customer journey. But how do you prove it to the rest of the business to demonstrate the case for investment? Tom Salmon outlined some starting points during a short presentation at Mobile Marketing Magazine's Travel and Tourism Summit, held in London on 4th June 2015.

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25. 28% increase in
ROI
172%increase in
non-brand profit
year on year

26. “Epiphany has continued to deliver
great results for Virgin Holidays’ paid
search activity. The team’s data-led
approach ensures that our strategy is
based upon intelligent decisions”
AlexAdamson,VirginHolidays