A possible solution for a social media campaign

1. Falcon Foundation
Social Media
Art of the Possible

2. Planning for the future
 Perception of organization
 Target audience
 Goals for social media

3. Common Goals
 Promote the cause
 Encourage donations
 Share stories
 Personally connect with audience
 Videos
 Pictures

4. Design (iterative process)
Resources
Goals
Strategic Scalability
Plan
Accessibility

5. Social Networks
 Facebook
 Linkedin
 Twitter

6. Social Media Intelligence
 Make a commitment
 Delegate tasks
 Schedule engagements Branding
 Expert content
 Contests & promotions Tools Community
Behavior
 Broaden with apps
Insight

7. Social Network Integration
 Youtube
 Explain the organization
 Introduce the board
 Update with success stories
 Flickr
 Events
 Successes

8. Management
 HootSuite
 Management
 Scheduling
 Tracking
 Analyze traffic
 Delegation
 Commitment

9. Beginning of a Journey
 Implementation Plan
 Questions