Business Project Proposal Light up the territory Minxuan Lin | S311013| Group: Thursday Contents Executive summary 2 Overview 2 Purpose & Objectives 2 Measuring success 3 Expected Benefits and Dis-benefits 4 Context and analysis 4 SWOT analysis 6 Weighted scoring model 7 Why the project? 8 Benefits and dis-benefits 9 Project requirements 10 Requirements 10 Costs 10 Major risks 12 Major risks 12 Risk management 13 Timescale 14 Time estimation 14 Major milestones 14 Conclusion 15 References 15 Executive summary This proposal plans to light up dark areas in the Northern Territory, by introducing advanced road lamp technology to rural and poorly lit roads in the Territory. The main purpose of the project is to decrease number of road accidents in the Territory and avoid potential hazards caused by poorly lit roads. The new road lamp will be fitted with modern day technology which will allow it to use clean energy and save power. This implementation will benefit the lives of residents in the Territory and the environment in the long run. Overview Purpose & Objectives As mentioned in the Executive Summary, the main purpose or objective of this project is to decrease the number of road accidents on Territory roads and avoid potential hazards caused by poorly lit roads. But before starting up the project, there is a problem that need to be resolved. Problem – Approval from the Territory Government Department of Transport To implement the project, approval or a Development Permit from the Department of Transport is required, as the project will conduct work on Territory roads. The Department assesses land development applications and is responsible for Road Agency Approvals for all developments impacting Territory road networks (Transport, 2019). Scope There are two main things to include in the scope, clean energy and power efficiency. As the product also aims to be environmentally friendly. In the Territory, all street lights are connected to power plants for their power and use light detectors for automatic activation. We plan on using individual street lights which use solar panels to provide and store electricity. Additionally, a motion detector will be added with the solar panels to ensure energy efficiency. Normal halogen lights will also be replaced by LED lights. This would benefit in: -Clean energy -Energy efficiency -Street light independency -More visibility What is expected of this project implementation? The expected outcome would include: -Less road accidents involving drivers and pedestrians in the Territory -Less power consumption hence less pollution in the long run -Higher level of security with better illumination Further development: -Gather information for other places the new road lamp can be implemented. Places such as small neighborhoods or other rural areas. Observation timeframe: -Observe number of road accidents as a decrease is expected Measuring success There are several ways to measure success if the proj ...

1. Business Project Proposal
Light up the territory
Minxuan Lin | S311013| Group: Thursday
Contents
Executive summary 2
Overview 2
Purpose & Objectives 2
Measuring success 3
Expected Benefits and Dis-benefits 4
Context and analysis 4
SWOT analysis6
Weighted scoring model 7
Why the project? 8
Benefits and dis-benefits 9
Project requirements 10
Requirements 10
Costs 10
Major risks 12
Major risks 12
Risk management 13
Timescale 14
Time estimation 14
Major milestones 14
Conclusion 15
References 15
Executive summary
This proposal plans to light up dark areas in the Northern
Territory, by introducing advanced road lamp technology to

2. rural and poorly lit roads in the Territory. The main purpose of
the project is to decrease number of road accidents in the
Territory and avoid potential hazards caused by poorly lit roads.
The new road lamp will be fitted with modern day technology
which will allow it to use clean energy and save power. This
implementation will benefit the lives of residents in the
Territory and the environment in the long run. Overview
Purpose & Objectives
As mentioned in the Executive Summary, the main purpose or
objective of this project is to decrease the number of road
accidents on Territory roads and avoid potential hazards caused
by poorly lit roads. But before starting up the project, there is a
problem that need to be resolved.
Problem – Approval from the Territory Government Department
of Transport
To implement the project, approval or a Development Permit
from the Department of Transport is required, as the project will
conduct work on Territory roads. The Department assesses land
development applications and is responsible for Road Agency
Approvals for all developments impacting Territory road
networks (Transport, 2019).
Scope
There are two main things to include in the scope, clean energy
and power efficiency. As the product also aims to be
environmentally friendly. In the Territory, all street lights are
connected to power plants for their power and use light
detectors for automatic activation. We plan on using individual
street lights which use solar panels to provide and store
electricity. Additionally, a motion detector will be added with
the solar panels to ensure energy efficiency. Normal halogen
lights will also be replaced by LED lights.
This would benefit in:
-Clean energy
-Energy efficiency
-Street light independency

3. -More visibility
What is expected of this project implementation?
The expected outcome would include:
-Less road accidents involving drivers and pedestrians in the
Territory
-Less power consumption hence less pollution in the long run
-Higher level of security with better illumination
Further development:
-Gather information for other places the new road lamp can be
implemented. Places such as small neighborhoods or other rural
areas.
Observation timeframe:
-Observe number of road accidents as a decrease is expected
Measuring success
There are several ways to measure success if the project was
accepted.
Road accidents: A decrease in numbers of road accidents
occurring in the Territory is expected. To measure the success,
data from the Territory Government Road Toll Statistics will be
analyzed. Which is updated monthly.
Crime rates: A decrease in crime rates is also expected. Better
lighting may increase number of people walking out at night and
it increases people’s sense of security. Crime is also harder to
take place in areas with good lighting.
What are the expected results?
Road accidents
-Number of road accidents to decrease by 75%
Crime rates
-Crime rates decrease by 25%Expected Benefits and Dis-
benefits
Context and analysis

4. Corporate Social Responsibility is a concept where a company
or industry can benefit society while boosting their own brand
or image (Investopedia, 2019). The organization may want to
raise its profile because it is planning on introducing new
products or services to customer. As higher profile would
translate to more customers and hence profit. Other reasons it
may want to raise its profile include improve public image and
gain social network status.
How would the project align?
Picture retrieved from (NT, 2019)
Road accident is still a high cause of death in the Territory.
Averaging 43 deaths in the past 10 years and still counting as of
until August 2019.
Picture retrieved from (NT, 2019)
Total fatalities: 426, total pedestrian fatalities: 86. (Time frame,
10 years)
Picture retrieved from (NT, 2019)
From statistics, pedestrians make up for 20.1 percent of road
accident fatalities in the past 10 years. Similarly, it is the same
as of August 2019, with 20 fatalities and 4 being pedestrians.
The new road lamp would increase safety for drivers,
pedestrians and riders by providing drivers and riders with more
visibility on the road, thus avoiding accidents with other drivers
and pedestrians. Therefore, with the decrease in numbers of
road accidents in the NT, the company’s profile would rise.
SWOT analysis

5. Strength
-Environmentally friendly
-Brighter than traditional road lamps
-Uses clean energy
-Energy efficient
Weakness
-Weather
Opportunities
-Promote re-usable clean energy
-Surveillance systems installable
-Public resource sharing (electricity port/USB ports for devices)
Threats
-Vandalism
-Animals
Analysis
The new road lamp has many strengths over traditional road
lamps, such as environmental friendliness and energy
efficiency. But it also has one weakness as opposed to
traditional road lamps, and it is the weather. As the new road
lamp is solar powered and stores energy from the sun, if the
weather was not optimal, the road lamp would not be charged
and functional. Whereas traditional road lamps draw power
from power plants.
For opportunities, the road lamp would promote reusable clean
energy in the Territory. Other components such as a
surveillance system and charging ports can also be installed for
security and public resource sharing purposes.
The only threats to the new road lamp are vandalism and
animals. If vandalized, the aesthetics of the road lamp may be
ruined and even malfunction. Animals such as birds may leave

6. waste on the solar panel and light detector, making the two
components inept.
Weighted scoring model
Criteria
All scores between 0 and 1
Cost
Value
Risk
Quality
1
0 – 80% of budget
Will be used by more than 40% of the community and valued
highly
Certainty of success
Will meet requirement and satisfy residents
0.55
81 – 101% of budget
Will be used by less than 40% but valued highly
Probably successful
Will meet requirements or satisfy users
0
102% - exceeding budget
Will be used by less than 40% and generally disliked
Certainty of failure
Will not meet requirements and satisfy users

7. Criteria
Weight
Going ahead with project
Doing no project
Cost
15%
1
1
Strategic value
50%
1
0
Risk
15%
0.55
1
Quality
20%
1
0
Sum
100%
3.55
2
Weighted Project Scores
0.93
0.30
From using weighted scoring, it is observed that going ahead
with the project has a higher weighted score than doing no
project at all. Which suggests that the company should go ahead
with the project as it is of higher priority.

8. Why the project?
The project idea was developed from road accidents. There are
many road accidents involving deaths of pedestrians, mainly
due to poor visibility on the roads. As pedestrians do not have
reflective clothing or light indications where they are, it is very
hard to spot them at night, until the driver is already too close.
Data from a road toll in 2018, shows that pedestrians are more
likely to be killed in the NT compared to the rest of Australia.
Retrieved from (Smith, 2018)
When a road is poorly lit, it would also be hard for the driver to
see things on the road, giving them less time to react to foreign
objects on roads, causing accidents. The project was developed
in mind of decreasing number of road accidents by providing
drivers with more visibility on the road.
Benefits and dis-benefits
Benefits
As the project aims to give back to the community, there aren’t
many direct benefits. But there would be several indirect
benefits.
1. Raised profile
The company would gain better social net status and publicity
through implementing the project.
2. Profit
With a raised profile and more publicity, the company could
more effectively advertise their products and gain profit.
Dis-benefits
The dis-benefits would be that the road lamps have many smart
and sensitive components, meaning that they will need periodic
maintenance to keep the road lamps functional. The road lamps
may also need repairs in case they break down, meaning the
company may need to pay repair fees for the road lamps to be
repaired.Project requirements

9. Requirements
Resources:
Cars: For Scouters to get around
Product materials: To build the road lamps
PCs: For researchers to conduct research
Human resources:
Workers: For construction
Scouters: For finding areas fit for implementation
Researchers: For finding areas fit for implementation based on
past road accidents
Assumptions
-Scouter may use their own car, hence the company would only
need to pay for their fuel expenses
-Product materials may use sturdy recycled materials
-Workers are paid, not volunteers
Constraints
Time – The area of implementation, in this case the Territory, is
very large. Meaning scouting for areas fit for implementation
and implementation itself may take a lot of time
Budget – Materials for road lamp and human resources may be
expensive
Costs
Main costs
Road lamp materials:
Component
Cost
Motion sensor
$50 per unit
Light sensor
$20 per unit
Iron
$540 per road lamp
LED
$12.50 per unit

10. Battery
$3.17 per unit
Solar panel
$79 per unit
Total costs for a single road lamp: $704.67
Human resources:
Worker
Salary
Builders x2
$30 per hour
Scouters x1
$25 per hour
Researchers x1
$20 per hour
Miscellaneous:
Subject
Cost
Fuel x2
$20 per fortnight x2
PC x1
$1000
Overall budget
Subject
Period
total
Human resources
6 months max
$20160
PC
One off payment
$1000
Fuel
6 months max
$240

11. Overall
$20500
Road lamp x42 max
One off payment
$29500
Total
$50000
Cost analysis
The human resource costs were calculated based on the
assumption that the project would last 6 months, although the
duration may last shorter.
The costs for the road lamp components were calculated using
costs found on the internet, provided by credible suppliers. The
reason the cost of the road lamp was calculated after the other
subjects is that other costs are consistent whereas the road lamp
cost is not. It was also done this way to find out the maximum
number of road lamps the budget will allow.

12. Major risks
Major risks
1. Financial
As the project is quite large, the needs for road lamps may
increase through time. Leading to over budget.
2. Supply
Some supplies may be supplied from overseas, meaning there
may be extra fees for postage and currency exchange may be
unstable.
3. Time
The expected duration for the project may be longer than
expected as the project aims to cover the whole Territory
4. Quality
The quality of some materials may not be acceptable, as some
materials are supplied from overseas so the quality of the
material can only be determined once it has arrived
5. Repeatability
If a road lamp fails or is destroyed past the project duration, the
company would have to choose to rebuild the road lamp for
extra costs involving human resources and materials, or leave it
as is.

13. Risk management
1. Financial
To keep project from going over budget, we must pin point
important places to implement the new road lamps
2. Supply
Best to use local suppliers, to cut down on postage fees and
avoid unstable currency exchange
3. Time
To keep the project from going over expected duration,
professionals are recommended for hiring, as they would
complete the tasks faster
4. Quality
Local suppliers are recommended as quality of materials can be
inspected
5. Repeatability
Perhaps hand over the maintenance and repairs for the
Government to handle, or purchase insurance for the road lamps

14. Timescale
Time estimation
The duration of the project is expected to be 3 – 6 months. To
make sure it does not go over budget or the duration, careful
planning is needed.
Steps
Task
Start date
End date
Period(weeks)
1
Project planning
1/2/2020
15/2/2020
2
2
Prepare resources
16/2/2020
24/2/2020
1
3
Hire human resources
16/2/2020
24/2/2020

15. 1
4
Find location for implementation
25/2/2020
30/8/2020
20
5
Manufacture product
25/2/2020
30/8/2020
20
6
Installation
3/3/2020
30/8/2020
19
Major milestones
There are 4 milestones to this project. Project planning, prepare
resources and hire human resources, find location for
implementation and manufacture products and finally
installation. As shown below, preparing resources and hiring
human resources can only begin after the project planning.
Finding location and manufacturing products cannot commence
until resources and workers has arrived. Then finally
installation which can only begin if some products has been
produced, which a week time has been given.
Steps
Task
Start date
End date
Period(weeks)
1
Project planning

16. 1/2/2020
15/2/2020
2
2
Prepare resources (including human)
16/2/2020
24/2/2020
1
3
Find location for implementation and manufacture products
25/2/2020
30/8/2020
20
4
Installation
3/3/2020
30/8/2020
19Conclusion
In conclusion, the implementation of the new road lamps will
greatly benefit the residents of the Territory by decreasing
number of road accidents. The proposal covers all important
elements for the project such as expected benefits, requirements
and risks. The $50000 budget would be the maximum cost for
the project with possibility of the costs decreasing. The road
lamps can then be transferred to be managed by the
Government, while the company benefits from increased profile
and publicity. Through careful planning and risk management,
the project should not encounter too many issues. Hence this
project would be creating a brighter future for the roads of the
Territory.
References
Investopedia, 2019. Corporate Social Responsibility (CSR).
[Online]
[Accessed 16 August 2019].
NT, R. s., 2019. Lives lost on NT roads. [Online]
Available at: https://roadsafety.nt.gov.au/research-and-

17. statistics/lives-lost-nt-roads
[Accessed 18 August 2019].
Smith, E., 2018. Pedestrians are seven times more likely to be
killed in the NT — especially those who are Indigenous.
[Online]
Available at: https://www.abc.net.au/news/2018-07-
14/indigenous-pedestrians-hit-by-car-northern-territory-road-
toll/9953652
[Accessed 19 August 2019].
Transport, N. D. O., 2019. DEPARTMENT OF
TRANSPORTDevelopment Guidelines for Northern Territory
Government Controlled Roads. [Online]
Available at:
https://nt.gov.au/__data/assets/pdf_file/0003/165351/developme
nt-guidelines-for-ntg-controlled-roads.pdf
[Accessed 14 August 2019].
Weighted Project Scores Going ahead with project Doing no
project at all 0.93 0.3
Page | 2 Minxuan Lin S311013
Rubric
APSU - Weekly Research Papers

18. 50 points possible
Observation
Area
Success Criteria
2
4
6
8
10
• Cover pag
e
Research paper cover page
Includes: Title, Student
Name, Class Name,
Instructor Name and Date.
Criteria are not met – lack of planning is evident.
Student meets /demonstrates some criteria.
Student meets /demonstrates adequate criteria.
Student meets /demonstrates well developed planning.
Student demonstrates excellent planning.
• Body of pa

19. Organizatio
per
n
The paper is one/two (1/2) pages in length, typed, double
spaced and is in 12pt font, Times New Roman.
Criteria are not met – Paper does meet success criteria.
Paper is
somewhat organized and managed.
Paper is adequately organized and managed.
Paper is organized and managed
extremely well without gaps.
Paper is organized and managed
excellently with student writing always on task.
• Reference p
age
A minimum of 3 References will be documented on the
reference page.
Criteria are not met – Paper does meet success criteria.
Student has 1 valid reference.
Student has 2 valid references.
Student has 3 references.
Student has 3 references. Each is valid and builds on research
learning.
The content of the paper is well written and reinforced with
direct real-life applications. Minimal copy and paste
w/references.

20. Criteria are not met – Paper does meet success criteria.
Content is
somewhat well written.
Content of the paper adequately presented and reinforced.
Content is well written with minimal copy and paste.
Content is highly relevant. Paper includes real life examples
and reinforces research with excellent instructional strategies.
Student should have researched their topic “indepth” and has a
full understanding of the topic.
Criteria are not met and no research was conducted.
Research was somewhat conducted.
Research was minimally conducted.
Research was conducted and demonstrated by writing.
Research was excellent and is well tied to outcomes.