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Walmart business proposal
Walmart business proposal
4
Walmart business proposal
Tony Arista
Capella University
05/15/16
Walmart project summary
Walmart started in 1945 as a retail shop. Sam started it out of
the shallow experience he had in retail. In 1950, Walton moved
to Bentonville, where he opened 5and 10 shops on the down
squire. He took the advantage different hunting season to attain
more customers and to ensure that his business grew. With the
inspiration he got from his dime stores and driven by the feeling
to grow and get greater opportunities and value to customers, he
open the Walmart in the 1962 at the age of 44 years (Bosscher,
A., Vriesema, A., & Woltjer, 2013). The store were majorly
located in Rogers and Arkansas.
Walton argues that idea that a business can only attain its
market niche by offering product at lower prices failed and he
started looking for other techniques to be enable his business be
competitive in the market. In 1970, the business went to public
and he started receiving funds from the public the company then
started expanding and attracted more and more customers and
that fact opens ways to get more associates. Walton only dreamt
of giving customer high quality and best experience in
shopping. He believed in the idea of keeping customers coming.
He later established great relationship with his associates and
by doing so and establishing partnership with the associates
made Walmart to rise to where it is at the moment.
As the stores grew and gained fame, Walton worked with much
vigor and introduced new approaches and technology a fact that
brought a new experience in the retail industry (Yue, Rao, &
Ingram, 2013). The lower prices that Walmart offered to the
customers made it gain more customers when it was established
in the US. The business gained an award in 1972 since the CEO
upheld great commitment to give the citizen quality services at
affordable prices.
Justification
The project is a worthy project to implement. Its unique
features, such the use of up to date technology and the lower
prices makes it the most outstanding business to start. It is
viable since most of the operation is meant to give quality
services at affordable prices. It is lower prices and quality can
give it an advantage to occupy a permanent niche in the market.
A business with customers in the market never fails to establish
and continue. Another fact that make the project viable is its
ability to get to public. Once a company goes public, the
company will get established since capital will no longer
become an issue.
If a company has enough capital, it will enjoy many pilferages
in the market, first, a company with enough capital is able to
give its customers products at lower prices than the than one
that has limited capital. The prices can be lowered since by
having enough capital the company will be able to enjoy the
economies of scale out of the products it will be ordering from
the manufacturers (EE, A. S., EE, & Bultema, 2007). The huge
discounts that the company will be enjoying out of the balk
goods it will be ordering will make it possible for the company
to offers goods and services at cheaper prices a fact that will
make many customers prefer shopping from it.
Analysis of the outcome
Walmart project has a greatest ability to grow. The ability of
the project to get funded from the public and its ability to offer
the customers great value and affordable prices gives it an
advantage to occupy the greatest market niche. The abilities
given above give the project a competitive advantage in the
market. A company with higher competitive advantage in the
market gives the project managers an assurance that the
intended project is viable and worthy to be started. About the
ability to attain capital from the public gives the it an advantage
to get more capital for the purpose of expansion and to increase
the ordering ability a fact that will make the company start
enjoying benefits out of the economies of scale a fact that will
make the company operate at lower prices as compared to the
other companies that offers the same goods and services (Yue,
Rao, & Ingram, 2013). If the above aspects will be put in place,
then the company will be worthy to be established and it will
provide an assurance that it will be strong in the market.
Sources of data
There are two main sources of data for the Walmart project.
One, retailer data source. Retailer data source involves data that
comes directly from the market. The data is obtained from the
daily reports obtained from the retail market. Some business
parties that performs the market tasks collects the data and they
issue the data to the Walmart Company. The data obtained can
be used to forecast on the future demand of the organization.
Another source of data will be obtained from the process of
syndication. Syndication in this case refers to the process of
obtaining data from the social platform such as blogs. The
online hosted blogs gives customers opportunities to give
suggestion a given product. The data given the blogs and other
social platforms gives the company with enough information
that they can use for the purpose of market managing and
forecasting.
Timeline
1. Generation of business idea
A. The process of creation of business idea starts with a simple
but extensive analysis of the available business. The idea should
be established after an extensive scanning of the available
market and using expert advice to identify the business niche.
B. The business idea should be achieved after an extensive and
intensive presentation of a list of business ideas
C. The ideas should be analyzed and the best idea be
established.
2. Collection of data
A. Using the different data collection methods, data relevant to
the intended business will be collected.
B. The collected data will be stored in special computers with
special software that promote decision making
C. Data obtained is analyzed and report generated is used in the
final decision making.
3. Collection of relevant resources
A. After the decision is made, the resources relevant for the
development of the business are assembled and coordinated to
ensure that they achieve the intended project. Management is
elected and put in place for the purpose of managing the whole
process.
4. Implementation of the Business idea
A. The business idea should strategically implement its intended
project. The implementation of the project should be simple and
step-by-step. The project implementation should be simple but
detailed
B. Data should be collected from each step of project
establishment. The data obtained can be used for future
improving of the project
References
Yue, L. Q., Rao, H., & Ingram, P. (2013). Information
Spillovers from Protests against Corporations A Tale of
Walmart and Target. Administrative Science Quarterly, 58(4),
669-701.
EE, A. S., EE, C. M., & Bultema, B. (2007). PROJECT
PROPOSAL AND FEASIBILITY STUDY.
Bosscher, A., Vriesema, A., & Woltjer, L. (2013). Project
Proposal and Feasibility Study Team 12: Iron Man.
MBA Capstone Project Guidelines
Throughout your MBA program, you have worked to develop as
a practitioner-scholar to meet the needs and future challenges as
a business leader. Your program culminates in the capstone
project, which forms the primary focus of MBA6900, the final
course you will take in the program. The capstone project is
intended to provide you the opportunity to demonstrate your
MBA program outcomes by:
· Planning and executing the strategic and tactical elements of a
comprehensive project.
· Integrating and demonstrating skills and techniques you have
learned throughout the MBA program.
· Communicating project outcomes both in written form and in a
formal presentation.
· Completing your MBA program with an experience that
reinforces and integrates the components that have preceded it.
The following information outlines the requirements and work
associated with the capstone project for MBA6028 and
MBA6900.
Capstone Project Examples
Examples of project types that might be proposed to meet these
requirements include but are not limited to:
· Preparation of a strategic plan for an organization.
· A strategic analysis of all or a selected part of an
organization.
· Development of a case study of all or a selected part of an
organization.
· Development of an intervention, such as a workshop or
training activity, that is broad- based enough to demonstrate the
program-level outcomes.
· Development of a consulting report on a problematic issue
within an organization, provided that the issue is broad-based
enough to demonstrate program-level outcomes.
You may propose other structures for the capstone project so
long as you are able to identify how the proposed project
satisfies the requirement of demonstrating the program-level
outcomes. When choosing your topic, keep in mind that your
capstone project must result in recommendations, next steps, or
some other type of actionable, evidence-based take-aways for
the reader or subject of the project.
Capstone Project Requirements
The capstone course project must demonstrate your achievement
of the MBA program outcomes. The following table is taken
from the proficient column of the final capstone grading rubric.
It outlines the expectations for demonstrating each program
outcome.
Program Outcome:
Proficient Column:
1. Apply foundational knowledge and an understanding of
business systems,
processes, and technology within and across core disciplines.
Applies foundational knowledge (theories, models, and
practices) and an understanding of core business systems,
processes, and technology within and across core disciplines.
2. Integrate information across disciplines and from differing
perspectives.
Integrates most relevant supportive and conflicting information
(data, insights, best
practices) across disciplines from differing primary functional
perspectives individually
and holistically.
3. Think critically and analytically to
provide evidence-based solutions to business challenges and
opportunities.
Develops logical, well-supported, solutions based on relevant,
sound, logical, and credible evidence (data, insights, analyses,
best practices) to solve business challenges and opportunities.
4. Apply innovative, strategic, and sustainable approaches to
business practice and planning.
Applies innovative, strategic, and sustainable (long-term)
approaches to business practice and planning.
5. Lead and collaborate in virtual, global, and culturally
diverse environments.
Applies leadership and collaboration principles and strategies
for virtual, global, and culturally diverse environments.
6. Integrate principles of ethics and
integrity into business decisions.
Integrates principles of ethics and integrity into business
decisions by assessing ethical implications and resolving ethical
conflicts and dilemmas.
7. Communicate clearly and effectively in
a business environment.
Communicates clearly and effectively in a business environment
by applying professional speaking, effective presentation, and
persuasion skills to create a clear and compelling case for
business solutions.
MBA Capstone Project Guidelines
9
When proposing a capstone project in MBA6028, you will be
required to identify how the proposed project addresses the
demonstration of program outcomes 1, 2, 5, and 6. Outcomes 3,
4, and 7 are demonstrated by the quality of the final deliverable.
The project will be completed individually, not in teams. In
addition, the capstone project must meet these criteria:
· The organization must be real, not fictitious. This may be an
organization to which you have direct access for data gathering
or one for which you will gather data via published sources. In
either case, it must be an organization for which you can gather
the data needed to complete the project. If need be, you may be
allowed to use a disguised name for the organization in the
project report, but you must disclose to the instructor what
actual organization is being used as the setting for the project.
· The scope of effort required should be such that, once planned
in MBA6028, the project can be completed in a single, six-week
iteration of MBA6900; extensions will be granted only in
unusual situations.
MBA6028 Capstone Planning Requirements and Timeline
Since the six-week duration of a single MBA course may not
provide enough time for both planning and delivering the
capstone project, planning for the project begins in MBA6028 –
Business Integration Skills. Typically, this course is taken in
the period immediately before the capstone course. During
MBA6028, you will complete a proposal for the project that you
will deliver in MBA6900. Specific milestones for this proposal
include:
· Unit 1 – You will post a discussion with a preliminary
summary of and rationale for what you are considering as a
project, for feedback from colleagues and your instructor.
· Unit 3 – You will submit a draft proposal for the project to
your instructor for feedback. (Appendix A below contains a
template to prepare the proposal and Appendix B illustrates an
example of a completed draft.)
· Unit 5 – You will submit the final proposal in Unit 5 to the
instructor for grading. (Appendix C below contains an outline
you may adapt to prepare your proposal.)
Note: Successful completion of an acceptable proposal will
facilitate a smooth transition into your capstone course and help
you make timely progress toward your degree completion. Be
sure to contact your instructor with any questions or challenges
you have completing your proposal.
MBA6900 Capstone Deliverables
Once you have successfully completed MBA6028, you will
move on to your final course, MBA6900. In MBA6900, you will
complete the following:
Unit 1 Capstone Project Summary – You will develop a brief
summary of your capstone project to help your instructor
become familiar with your capstone project and provide
appropriate guidance. This project summary will specify the
topic and scope of your project, including a rough outline of
your final capstone project and a project plan that briefly
outlines what you plan to do each week to ensure timely
completion of your capstone.
Units 2, 4, and 5 Progress Reports – In each unit, you will
prepare a brief report of the status of your project, based on
your plan. You may also submit parts of your project for
feedback.
Unit 3 Capstone Project Draft – You will submit a draft of your
capstone project for feedback on your progress toward
demonstrating your program outcomes, based on the final
Capstone Project and Presentation Scoring Guide.
Unit 6 Capstone Project and Presentation – You will submit
your final Capstone Project and Presentation assignment. You
will deliver two work products to complete this project:
· Written Report – The final written project report will be a
formal document prepared for the key stakeholders of your
project. The structure and length of the document will vary
according to the type of project being undertaken, but the report
is expected to be substantial: approximately 20-40 pages in
length.
· Oral Presentation – This formal oral presentation will be
supported by an MS PowerPoint presentation including slides
with notes. The oral presentation will be recorded using Adobe
Connect, and uploaded to the MBA6900 courseroom for review
by your colleagues and a formal review by the instructor. This
presentation should be no more than 15-20 minutes in length
and will serve to present all facets of the capstone project.
Appendix D below contains the scoring guide rubric with
grading criteria for your final capstone deliverable. Be sure to
review the criteria often throughout your project to ensure you
are fulfilling the expectations for demonstrating your program
outcomes.
Appendix A – Proposal Rough Draft Template
Element
Description
Target Organization
Identify the organization that will be the setting or focus of the
project.
Brief Project Description
Describe the project in sufficient detail that the instructor can
get a good understanding of what you propose to do.
Access and Data Availability
Describe what access you have to this organization and your
sources of data.
Program Outcomes
Apply foundational knowledge and an understanding of business
systems, processes, and technology within and across core
disciplines.
Describe how the proposed project will enable you to
demonstrate your achievement of this outcome.
Integrate information across disciplines and from differing
perspectives.
Describe how the proposed project will enable you to
demonstrate your achievement of this outcome.
Lead and collaborate in virtual, global, and culturally diverse
environments.
Describe how the proposed project will enable you to
demonstrate your achievement of this outcome.
Integrate principles of ethics and integrity into business
decisions.
Describe how the proposed project will enable you to
demonstrate your achievement of this outcome.
Estimate expected length.
Estimate the length, in double-spaced pages, of the deliverable
you expect to produce.
You may use the above table and merely replace the instructions
in the Description column with your entries. Or, if you prefer,
you may prepare a document in an alternative format that
addresses all of the entries shown in the table.
Appendix B – Sample Proposal Rough Draft
Element
Description
Target Organization
R. D. Tech, Inc.
Brief Project Description
The project will be a comprehensive case study of this
manufacturer of stainless steel processing equipment for the
food and dairy industry.
Access and Data Availability
I am employed by R. D. Tech and have permission to gather the
required data. In the actual case document, the company name
will be disguised.
Program Outcomes
Apply foundational knowledge and an understanding of business
systems, processes, and technology within and across core
disciplines.
The case study will cover all organizational components and
functions, including marketing, operations, finance, and
administration. It will examine the company’s upstream and
downstream supply chain, and the information and materials
flows involved.
Integrate information across disciplines and from differing
perspectives.
The case will examine the interrelationships among the different
organizational functions in light of the challenges the company
is facing. It will present the perspectives of major points of
view, including the Marketing, Finance, and Operations teams,
as well as senior Management.
Lead and collaborate in virtual, global, and culturally diverse
environments.
The case will assess issues involved in the company’s
investigation of overseas market prospects, including the
establishment of overseas branches.
Integrate principles of ethics and integrity into business
decisions.
The company is considering a change to its full employment
policy, as dairies in its local two-state area consolidate and it
considers expansion abroad. The ethical issues of changing the
implied contract with employees will be examined as part of the
case.
Estimate expected length.
Approximately 35-45 pages, double-spaced.
Appendix C – Proposal Content and Format
· Introduction—In this section, identify the organization and
whether you have access to it directly. Describe the exact nature
of the project you propose to do and why you want to do this
particular project.
· Target Organization.
· Nature of the Project.
· Rationale for the Project.
· Outcome Demonstration – Describe how this project will
allow you to demonstrate each MBA program outcome. The four
section titles below refer to the outcomes that are listed in the
Prospectus Template.
· Apply Foundational Knowledge.
· Integrate Information.
· Lead and Collaborate.
· Integrate Principles.
· Data Sources – Identify where you will get the data needed to
complete the project, whether via direct access to the
organization or via published sources. Be as detailed as
possible, since the instructor must evaluate whether you have
access to enough data to make the project feasible.
· Projected Timeline – Provide a timeline for the project, to be
completed no later than the end of MBA6900. Tasks should
include any preliminary activity needed to get permissions (if
needed), data gathering, data analysis, report writing,
presentation preparation, and anything else that would form a
significant part of the work needed to complete the project.
Appendix D – Capstone Project and Presentation Grading
Criteria
Criteria
Non-performance
Basic
Proficient
Distinguished
Apply foundational
knowledge and an understanding of
business systems,
processes, and technology within
and across core disciplines.
References but does not apply
fundamental, practical foundational knowledge and a
functional understanding of business systems, processes, and
technology.
Applies fundamental,
practical foundational knowledge and a functional
understanding of a limited set of business systems, processes,
and technology within
but not across core disciplines.
Applies foundational knowledge
(theories, models, and practices) and an understanding of core
business
systems, processes, and technology within and across core
disciplines.
Applies a balance of theoretical and
practical foundational knowledge (theories, models,
and practices) and an in-depth understanding of a full range of
business systems,
processes, and technology within and across core disciplines.
Recognizes and justifies approach to integrating foundational
knowledge, business systems, processes, and technology within
and across core disciplines.
Integrate
information across disciplines from differing perspectives.
Analyzes information from a
singular discipline or
perspective or poorly analyzes
information across disciplines from few differing primary
functional perspectives.
Analyzes but does not integrate limited
information (data,
insights, best practices) across
disciplines from few differing primary functional perspectives
individually but not
holistically.
Integrates most relevant supportive
and conflicting
information (data, insights, best
practices) across disciplines from differing primary functional
perspectives
individually and holistically.
Evaluates supportive and
conflicting
information (data, insights, best
practices) integrating insights across disciplines from multiple,
diverse functional
and strategic perspectives individually and
holistically.
Develop logical,
well-supported, evidence-based
solutions to business challenges and opportunities.
Develops unsupported (emotional
testimonials, anecdotes, lack of evidence) solutions and
solutions that
are not logically connected to business challenges and
opportunities.
Develops unsupported (emotional
testimonials, anecdotes, lack of evidence) solutions or solutions
that are
not logically connected to business challenges and
opportunities.
Develops logical, well-supported, solutions based on
relevant, sound, logical, and credible evidence (data, insights,
analyses,
best practices) to solve business challenges and opportunities.
Develops logical, well-supported, solutions based on
relevant, sound, logical, and credible evidence (data, insights,
analyses,
best practices) to systematically solve business challenges and
opportunities
relevant to all applicable
stakeholders and
cross-functional departments.
Apply innovative,
strategic, and sustainable approaches to
business practice and planning.
Does not apply or poorly applies elements of innovative,
strategic,
and sustainable approaches to business practice and planning.
Applies some elements of innovative, strategic, and sustainable
approaches to business practice and planning.
Applies innovative, strategic, and sustainable (long- term)
approaches to
business practice and planning.
Integrates and justifies innovative, strategic, and sustainable
(long-
term) approaches business practice and planning that
appropriately
challenge the status quo while recognizing change management
implications.
Assess leadership
and collaboration opportunities in
virtual, global, and
culturally diverse environments.
Does not describe or poorly describes
leadership or collaboration strategies.
Describes leadership and
collaboration principles and strategies that may or may not be
appropriate to virtual, global, and culturally diverse
environments.
Applies leadership and collaboration
principles and strategies for virtual, global, and culturally
diverse
environments.
Assesses leadership and collaboration
principles, strategies, and opportunities in virtual, global, and
culturally diverse environments and integrates flexible
perspectives and collaborative
approaches in business.
Integrate
principles of ethics and integrity into business decisions.
Does not assess or poorly assesses
principles of ethics
and integrity.
Assesses principles of ethics and
integrity by
analyzing ethical implications but may
overlook important ethical considerations.
Integrates principles of ethics and
integrity into
business decisions by assessing ethical
implications and resolving ethical conflicts and dilemmas.
Integrates principles of ethics and
integrity into
business decisions by assessing ethical
implications, resolving ethical conflicts and dilemmas, and
making right and just decisions for the organization and the
larger business
community.
Communicate
clearly and effectively in a
business environment.
Does not communicate appropriately in a
business environment.
Communicates in a business environment with
heavy jargon and inconsistent application of professional
speaking, effective presentation, and persuasion skills to create
an
unconvincing case for business solutions.
Communicates clearly and effectively in a
business environment by applying professional
speaking, effective presentation, and persuasion skills to create
a clear and
compelling case for business solutions.
Communicates clearly and effectively in a
business environment by adapting to specific audiences’
knowledge/needs, utilizing presentation best practices, and
integrating
persuasion with cross-functional stakeholders to create a clear
and
compelling case for business solutions.
Walmart business proposal                                         .docx

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Walmart business proposal .docx

  • 1. Walmart business proposal Walmart business proposal 4 Walmart business proposal Tony Arista Capella University 05/15/16 Walmart project summary Walmart started in 1945 as a retail shop. Sam started it out of
  • 2. the shallow experience he had in retail. In 1950, Walton moved to Bentonville, where he opened 5and 10 shops on the down squire. He took the advantage different hunting season to attain more customers and to ensure that his business grew. With the inspiration he got from his dime stores and driven by the feeling to grow and get greater opportunities and value to customers, he open the Walmart in the 1962 at the age of 44 years (Bosscher, A., Vriesema, A., & Woltjer, 2013). The store were majorly located in Rogers and Arkansas. Walton argues that idea that a business can only attain its market niche by offering product at lower prices failed and he started looking for other techniques to be enable his business be competitive in the market. In 1970, the business went to public and he started receiving funds from the public the company then started expanding and attracted more and more customers and that fact opens ways to get more associates. Walton only dreamt of giving customer high quality and best experience in shopping. He believed in the idea of keeping customers coming. He later established great relationship with his associates and by doing so and establishing partnership with the associates made Walmart to rise to where it is at the moment. As the stores grew and gained fame, Walton worked with much vigor and introduced new approaches and technology a fact that brought a new experience in the retail industry (Yue, Rao, & Ingram, 2013). The lower prices that Walmart offered to the customers made it gain more customers when it was established in the US. The business gained an award in 1972 since the CEO upheld great commitment to give the citizen quality services at affordable prices. Justification The project is a worthy project to implement. Its unique features, such the use of up to date technology and the lower prices makes it the most outstanding business to start. It is viable since most of the operation is meant to give quality
  • 3. services at affordable prices. It is lower prices and quality can give it an advantage to occupy a permanent niche in the market. A business with customers in the market never fails to establish and continue. Another fact that make the project viable is its ability to get to public. Once a company goes public, the company will get established since capital will no longer become an issue. If a company has enough capital, it will enjoy many pilferages in the market, first, a company with enough capital is able to give its customers products at lower prices than the than one that has limited capital. The prices can be lowered since by having enough capital the company will be able to enjoy the economies of scale out of the products it will be ordering from the manufacturers (EE, A. S., EE, & Bultema, 2007). The huge discounts that the company will be enjoying out of the balk goods it will be ordering will make it possible for the company to offers goods and services at cheaper prices a fact that will make many customers prefer shopping from it. Analysis of the outcome Walmart project has a greatest ability to grow. The ability of the project to get funded from the public and its ability to offer the customers great value and affordable prices gives it an advantage to occupy the greatest market niche. The abilities given above give the project a competitive advantage in the market. A company with higher competitive advantage in the market gives the project managers an assurance that the intended project is viable and worthy to be started. About the ability to attain capital from the public gives the it an advantage to get more capital for the purpose of expansion and to increase the ordering ability a fact that will make the company start enjoying benefits out of the economies of scale a fact that will make the company operate at lower prices as compared to the other companies that offers the same goods and services (Yue, Rao, & Ingram, 2013). If the above aspects will be put in place, then the company will be worthy to be established and it will provide an assurance that it will be strong in the market.
  • 4. Sources of data There are two main sources of data for the Walmart project. One, retailer data source. Retailer data source involves data that comes directly from the market. The data is obtained from the daily reports obtained from the retail market. Some business parties that performs the market tasks collects the data and they issue the data to the Walmart Company. The data obtained can be used to forecast on the future demand of the organization. Another source of data will be obtained from the process of syndication. Syndication in this case refers to the process of obtaining data from the social platform such as blogs. The online hosted blogs gives customers opportunities to give suggestion a given product. The data given the blogs and other social platforms gives the company with enough information that they can use for the purpose of market managing and forecasting. Timeline 1. Generation of business idea A. The process of creation of business idea starts with a simple but extensive analysis of the available business. The idea should be established after an extensive scanning of the available market and using expert advice to identify the business niche. B. The business idea should be achieved after an extensive and intensive presentation of a list of business ideas C. The ideas should be analyzed and the best idea be established. 2. Collection of data A. Using the different data collection methods, data relevant to the intended business will be collected. B. The collected data will be stored in special computers with special software that promote decision making C. Data obtained is analyzed and report generated is used in the final decision making.
  • 5. 3. Collection of relevant resources A. After the decision is made, the resources relevant for the development of the business are assembled and coordinated to ensure that they achieve the intended project. Management is elected and put in place for the purpose of managing the whole process. 4. Implementation of the Business idea A. The business idea should strategically implement its intended project. The implementation of the project should be simple and step-by-step. The project implementation should be simple but detailed B. Data should be collected from each step of project establishment. The data obtained can be used for future improving of the project
  • 6. References Yue, L. Q., Rao, H., & Ingram, P. (2013). Information Spillovers from Protests against Corporations A Tale of Walmart and Target. Administrative Science Quarterly, 58(4), 669-701. EE, A. S., EE, C. M., & Bultema, B. (2007). PROJECT PROPOSAL AND FEASIBILITY STUDY. Bosscher, A., Vriesema, A., & Woltjer, L. (2013). Project Proposal and Feasibility Study Team 12: Iron Man. MBA Capstone Project Guidelines Throughout your MBA program, you have worked to develop as a practitioner-scholar to meet the needs and future challenges as a business leader. Your program culminates in the capstone project, which forms the primary focus of MBA6900, the final course you will take in the program. The capstone project is intended to provide you the opportunity to demonstrate your MBA program outcomes by: · Planning and executing the strategic and tactical elements of a comprehensive project. · Integrating and demonstrating skills and techniques you have learned throughout the MBA program. · Communicating project outcomes both in written form and in a formal presentation. · Completing your MBA program with an experience that reinforces and integrates the components that have preceded it. The following information outlines the requirements and work associated with the capstone project for MBA6028 and MBA6900.
  • 7. Capstone Project Examples Examples of project types that might be proposed to meet these requirements include but are not limited to: · Preparation of a strategic plan for an organization. · A strategic analysis of all or a selected part of an organization. · Development of a case study of all or a selected part of an organization. · Development of an intervention, such as a workshop or training activity, that is broad- based enough to demonstrate the program-level outcomes. · Development of a consulting report on a problematic issue within an organization, provided that the issue is broad-based enough to demonstrate program-level outcomes. You may propose other structures for the capstone project so long as you are able to identify how the proposed project satisfies the requirement of demonstrating the program-level outcomes. When choosing your topic, keep in mind that your capstone project must result in recommendations, next steps, or some other type of actionable, evidence-based take-aways for the reader or subject of the project. Capstone Project Requirements The capstone course project must demonstrate your achievement of the MBA program outcomes. The following table is taken from the proficient column of the final capstone grading rubric. It outlines the expectations for demonstrating each program outcome.
  • 8. Program Outcome: Proficient Column: 1. Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines. 2. Integrate information across disciplines and from differing perspectives. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. 3. Think critically and analytically to provide evidence-based solutions to business challenges and opportunities. Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. 4. Apply innovative, strategic, and sustainable approaches to business practice and planning. Applies innovative, strategic, and sustainable (long-term) approaches to business practice and planning. 5. Lead and collaborate in virtual, global, and culturally diverse environments. Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. 6. Integrate principles of ethics and integrity into business decisions.
  • 9. Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. 7. Communicate clearly and effectively in a business environment. Communicates clearly and effectively in a business environment by applying professional speaking, effective presentation, and persuasion skills to create a clear and compelling case for business solutions. MBA Capstone Project Guidelines 9 When proposing a capstone project in MBA6028, you will be required to identify how the proposed project addresses the demonstration of program outcomes 1, 2, 5, and 6. Outcomes 3, 4, and 7 are demonstrated by the quality of the final deliverable. The project will be completed individually, not in teams. In addition, the capstone project must meet these criteria: · The organization must be real, not fictitious. This may be an organization to which you have direct access for data gathering or one for which you will gather data via published sources. In either case, it must be an organization for which you can gather the data needed to complete the project. If need be, you may be allowed to use a disguised name for the organization in the project report, but you must disclose to the instructor what actual organization is being used as the setting for the project. · The scope of effort required should be such that, once planned in MBA6028, the project can be completed in a single, six-week iteration of MBA6900; extensions will be granted only in
  • 10. unusual situations. MBA6028 Capstone Planning Requirements and Timeline Since the six-week duration of a single MBA course may not provide enough time for both planning and delivering the capstone project, planning for the project begins in MBA6028 – Business Integration Skills. Typically, this course is taken in the period immediately before the capstone course. During MBA6028, you will complete a proposal for the project that you will deliver in MBA6900. Specific milestones for this proposal include: · Unit 1 – You will post a discussion with a preliminary summary of and rationale for what you are considering as a project, for feedback from colleagues and your instructor. · Unit 3 – You will submit a draft proposal for the project to your instructor for feedback. (Appendix A below contains a template to prepare the proposal and Appendix B illustrates an example of a completed draft.) · Unit 5 – You will submit the final proposal in Unit 5 to the instructor for grading. (Appendix C below contains an outline you may adapt to prepare your proposal.) Note: Successful completion of an acceptable proposal will facilitate a smooth transition into your capstone course and help you make timely progress toward your degree completion. Be sure to contact your instructor with any questions or challenges you have completing your proposal. MBA6900 Capstone Deliverables Once you have successfully completed MBA6028, you will move on to your final course, MBA6900. In MBA6900, you will complete the following: Unit 1 Capstone Project Summary – You will develop a brief
  • 11. summary of your capstone project to help your instructor become familiar with your capstone project and provide appropriate guidance. This project summary will specify the topic and scope of your project, including a rough outline of your final capstone project and a project plan that briefly outlines what you plan to do each week to ensure timely completion of your capstone. Units 2, 4, and 5 Progress Reports – In each unit, you will prepare a brief report of the status of your project, based on your plan. You may also submit parts of your project for feedback. Unit 3 Capstone Project Draft – You will submit a draft of your capstone project for feedback on your progress toward demonstrating your program outcomes, based on the final Capstone Project and Presentation Scoring Guide. Unit 6 Capstone Project and Presentation – You will submit your final Capstone Project and Presentation assignment. You will deliver two work products to complete this project: · Written Report – The final written project report will be a formal document prepared for the key stakeholders of your project. The structure and length of the document will vary according to the type of project being undertaken, but the report is expected to be substantial: approximately 20-40 pages in length. · Oral Presentation – This formal oral presentation will be supported by an MS PowerPoint presentation including slides with notes. The oral presentation will be recorded using Adobe Connect, and uploaded to the MBA6900 courseroom for review by your colleagues and a formal review by the instructor. This presentation should be no more than 15-20 minutes in length and will serve to present all facets of the capstone project. Appendix D below contains the scoring guide rubric with
  • 12. grading criteria for your final capstone deliverable. Be sure to review the criteria often throughout your project to ensure you are fulfilling the expectations for demonstrating your program outcomes. Appendix A – Proposal Rough Draft Template Element Description Target Organization Identify the organization that will be the setting or focus of the project. Brief Project Description Describe the project in sufficient detail that the instructor can get a good understanding of what you propose to do. Access and Data Availability Describe what access you have to this organization and your sources of data. Program Outcomes Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. Describe how the proposed project will enable you to demonstrate your achievement of this outcome.
  • 13. Integrate information across disciplines and from differing perspectives. Describe how the proposed project will enable you to demonstrate your achievement of this outcome. Lead and collaborate in virtual, global, and culturally diverse environments. Describe how the proposed project will enable you to demonstrate your achievement of this outcome. Integrate principles of ethics and integrity into business decisions. Describe how the proposed project will enable you to demonstrate your achievement of this outcome. Estimate expected length. Estimate the length, in double-spaced pages, of the deliverable you expect to produce. You may use the above table and merely replace the instructions in the Description column with your entries. Or, if you prefer, you may prepare a document in an alternative format that addresses all of the entries shown in the table. Appendix B – Sample Proposal Rough Draft Element Description Target Organization
  • 14. R. D. Tech, Inc. Brief Project Description The project will be a comprehensive case study of this manufacturer of stainless steel processing equipment for the food and dairy industry. Access and Data Availability I am employed by R. D. Tech and have permission to gather the required data. In the actual case document, the company name will be disguised. Program Outcomes Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. The case study will cover all organizational components and functions, including marketing, operations, finance, and administration. It will examine the company’s upstream and downstream supply chain, and the information and materials flows involved. Integrate information across disciplines and from differing perspectives. The case will examine the interrelationships among the different organizational functions in light of the challenges the company is facing. It will present the perspectives of major points of view, including the Marketing, Finance, and Operations teams, as well as senior Management.
  • 15. Lead and collaborate in virtual, global, and culturally diverse environments. The case will assess issues involved in the company’s investigation of overseas market prospects, including the establishment of overseas branches. Integrate principles of ethics and integrity into business decisions. The company is considering a change to its full employment policy, as dairies in its local two-state area consolidate and it considers expansion abroad. The ethical issues of changing the implied contract with employees will be examined as part of the case. Estimate expected length. Approximately 35-45 pages, double-spaced. Appendix C – Proposal Content and Format · Introduction—In this section, identify the organization and whether you have access to it directly. Describe the exact nature of the project you propose to do and why you want to do this particular project. · Target Organization. · Nature of the Project. · Rationale for the Project. · Outcome Demonstration – Describe how this project will allow you to demonstrate each MBA program outcome. The four section titles below refer to the outcomes that are listed in the Prospectus Template. · Apply Foundational Knowledge.
  • 16. · Integrate Information. · Lead and Collaborate. · Integrate Principles. · Data Sources – Identify where you will get the data needed to complete the project, whether via direct access to the organization or via published sources. Be as detailed as possible, since the instructor must evaluate whether you have access to enough data to make the project feasible. · Projected Timeline – Provide a timeline for the project, to be completed no later than the end of MBA6900. Tasks should include any preliminary activity needed to get permissions (if needed), data gathering, data analysis, report writing, presentation preparation, and anything else that would form a significant part of the work needed to complete the project.
  • 17. Appendix D – Capstone Project and Presentation Grading Criteria Criteria Non-performance Basic Proficient Distinguished Apply foundational knowledge and an understanding of business systems, processes, and technology within and across core disciplines. References but does not apply fundamental, practical foundational knowledge and a functional understanding of business systems, processes, and technology. Applies fundamental, practical foundational knowledge and a functional understanding of a limited set of business systems, processes, and technology within but not across core disciplines. Applies foundational knowledge (theories, models, and practices) and an understanding of core business systems, processes, and technology within and across core disciplines. Applies a balance of theoretical and
  • 18. practical foundational knowledge (theories, models, and practices) and an in-depth understanding of a full range of business systems, processes, and technology within and across core disciplines. Recognizes and justifies approach to integrating foundational knowledge, business systems, processes, and technology within and across core disciplines. Integrate information across disciplines from differing perspectives. Analyzes information from a singular discipline or perspective or poorly analyzes information across disciplines from few differing primary functional perspectives. Analyzes but does not integrate limited information (data, insights, best practices) across disciplines from few differing primary functional perspectives individually but not holistically. Integrates most relevant supportive and conflicting information (data, insights, best practices) across disciplines from differing primary functional perspectives individually and holistically. Evaluates supportive and conflicting information (data, insights, best practices) integrating insights across disciplines from multiple, diverse functional and strategic perspectives individually and holistically. Develop logical, well-supported, evidence-based solutions to business challenges and opportunities.
  • 19. Develops unsupported (emotional testimonials, anecdotes, lack of evidence) solutions and solutions that are not logically connected to business challenges and opportunities. Develops unsupported (emotional testimonials, anecdotes, lack of evidence) solutions or solutions that are not logically connected to business challenges and opportunities. Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to solve business challenges and opportunities. Develops logical, well-supported, solutions based on relevant, sound, logical, and credible evidence (data, insights, analyses, best practices) to systematically solve business challenges and opportunities relevant to all applicable stakeholders and cross-functional departments. Apply innovative, strategic, and sustainable approaches to business practice and planning. Does not apply or poorly applies elements of innovative, strategic, and sustainable approaches to business practice and planning. Applies some elements of innovative, strategic, and sustainable approaches to business practice and planning.
  • 20. Applies innovative, strategic, and sustainable (long- term) approaches to business practice and planning. Integrates and justifies innovative, strategic, and sustainable (long- term) approaches business practice and planning that appropriately challenge the status quo while recognizing change management implications. Assess leadership and collaboration opportunities in virtual, global, and culturally diverse environments. Does not describe or poorly describes leadership or collaboration strategies. Describes leadership and collaboration principles and strategies that may or may not be appropriate to virtual, global, and culturally diverse environments. Applies leadership and collaboration principles and strategies for virtual, global, and culturally diverse environments. Assesses leadership and collaboration principles, strategies, and opportunities in virtual, global, and culturally diverse environments and integrates flexible perspectives and collaborative approaches in business. Integrate principles of ethics and integrity into business decisions. Does not assess or poorly assesses principles of ethics and integrity. Assesses principles of ethics and integrity by analyzing ethical implications but may
  • 21. overlook important ethical considerations. Integrates principles of ethics and integrity into business decisions by assessing ethical implications and resolving ethical conflicts and dilemmas. Integrates principles of ethics and integrity into business decisions by assessing ethical implications, resolving ethical conflicts and dilemmas, and making right and just decisions for the organization and the larger business community. Communicate clearly and effectively in a business environment. Does not communicate appropriately in a business environment. Communicates in a business environment with heavy jargon and inconsistent application of professional speaking, effective presentation, and persuasion skills to create an unconvincing case for business solutions. Communicates clearly and effectively in a business environment by applying professional speaking, effective presentation, and persuasion skills to create a clear and compelling case for business solutions. Communicates clearly and effectively in a business environment by adapting to specific audiences’ knowledge/needs, utilizing presentation best practices, and integrating persuasion with cross-functional stakeholders to create a clear and compelling case for business solutions.