GloCell has been working since 2004 closely with pulp and paper industry, focusing on the fiber use of the industry. When the fiber is the most controllable factor in production quality it is at the same time the most controllable cost parameter as well. SoftaCell is a tool which is created and used to find the optimum furnish mix for your production quality- and cost wise.

1. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Quality and cost optimization of the coated
multilayer boards with SoftaCell™
NEW FEATURES 2014

2. GloCell Oy was founded in 2004 as fiber and
furnish consulting company for pulp and
papermakers. The founders are Lauri and
Juhani Lehtonen.
Since then, GloCell has become the best on
the market providing solutions for quality,
cost and raw material optimization. GloCell’s
SoftaCell™ optimization software is used on
daily basis to optimize millions of tons of
annual pulp, paper and board production.
GloCell Oy
GloCell develops and sells tools that
enable pulp, paper and board makers to
optimize cost vs. quality.
GloCell core competences are fiber
physics, mathematical modelling and
broad understanding of pulp- and paper
industry. We combine hands on
knowledge with deep theoretical
understanding of furnish.
WHAT WE DO
History

3. 3
SoftaCell™
Fiber Knowledge Multivariable modeling
Monetary Tools
GloCell’s business idea
We offer an unique business proposal for pulp- paper- and board
producers that brings real financial value through combination of these
knowledge areas

4. 4
• SoftaCell™ primary function is to find
and simulate the optimum furnish mix
for different paper or board grades
based on the potential of the available
pulps and fillers
• Simulate the paper or board furnish
mix, by choosing the combination of
pulps and fillers with the correct weight
ratios, grammage and refining levels.
• Compare different furnish mixes quality
and cost structures
• Optimize your production quality and
cost balance with the build in
optimization features of the program
How SoftaCell™ works

5. Benefits of the fiber behavior information
5
In this graph is shown how much five typical hardwood market pulps differ. They are
all refined equally (100kWh/ton). The comparison is made to find the pulp which
enables the highest tear strength and opacity at the same time. Key point is that the
fibers differ and their prices differ, the key question is how to capitalize on that.

6. Executive summary
• SoftaCellTM is an efficient tool for board manufacturer to
compare and choose the best fitting pulps and refining
combinations available
• SoftaCell™ helps to
• Find the best fit of pulps to different board grades and specific mills
and machines fast and reliably
• Create a common ground internally to understand the influence of
fibers to production costs
• Having this kind of tool, turns the pricing pressure towards the
pulp selling parties, when pulp purchasing units knows which are
the real SoftaCell has proven to work well and the models and
algorithms have shown to be accurate
• SoftaCell ™ will enable easy access into fiber’s influence to costs
and quality understanding as well as it can be used as internal
communication tool, between the specialists and professionals.
6

7. Example on how to use SoftaCellTM to optimize fiber
layers in multilayer board
7

8. 8
In this example
“Euca original
recipe” shows
similar strength
properties with
“Euca New recipe”
but with 4mm less
board thickness.
Producer don’t
want to increase
thickness
Technical
customer service
question is, can
the Euca1 used by
the producer be
replaced with
Euca3 ?

9. 9
After the optimization done for the board recipe “Euca new recipe” even better overall strength properties than the original mix with
less thickness
Modifications done in order to reach the quality window was following:
1) Refining for the the Euca3 pulp in top and bottom layers was increased from 50 kWh/ton to 90 kWh/ton
2) Refining for the middle layer was increased for the RCF fibers from 40 kWh/ton to 50 kWh/ton
3) Top and bottom layer grammages was decreased from 20 g/m2 to 18 g/m2
4) Middle layer grammage was increased from 80 g/m2 to 84 g/m2

10. 10
After the quality
optimization
economical
comparisons are as
easy as they are for
basic furnish mixes
as well
In this case it was
possible to achieve
even better quality
properties than it was
possible to reach with
original board mix
Based on the
economical
evaluation new board
mix could offer 7,5 €
cheaper production
costs

11. Example on how to use SoftaCellTM to optimize
coating layer use in multilayer board structure
11

12. 12
In this example
“Euca original
recipe” shows
almost similar
quality than “Euca
New recipe”
Technical customer
service question is,
can producer
increase the coating
layer grammage and
use less virgin fibers
on the top and
bottom layers, with
same quality
performance
In “Euca new recipe”

13. 13
After the changes done for the coating and virgin fiber
grammage “Euca new recipe” showed still exactly the
same overall quality
Modifications done in order to reach the quality window
was following:
1) Coating layer grammage was increased from 20
g/m2 to 22 g/m2
2) Top and bottom layer grammages were decreased
from 20 g/m2 to 19 g/m2
3) Refining for the the Euca pulp in top and bottom
layers was increased from 50 kWh/ton to 80
kWh/ton

14. 14
After the quality
optimization
economical
comparisons are as
easy as they are for
basic furnish mixes as
well
In this case it was
possible to increase the
the amount of coating
and reduce the amount
of virgin fiber use in a
mix
Based on the
economical evaluation
new board mix could
offer 3,66 € cheaper
production costs for a
ton

15. Examples how to use SoftaCellTM
15

16. Summary
• SoftaCell™ tool is in global use on the industry
• It has been reported to GloCell that SoftaCell™
is an accurate tool for furnish optimization and
it has created value for the customers in use
• Our customer loyality is 100% from the ones
who have invested in our tool
• The tool in itself is flexible, easy to use and fast
• It provides an opportunity to save a lot of time
and money instead of going through large set
of trial runs and measurements
16

17. GloCell Credentials
• SoftaCell™ is used to
optimize millions of
tons of annual paper
and board production
• GloCell have been
working with many
forest industry
companies during last
ten years. Some
customers wish to
keep our relationship
confidential.
17
KEMIRA
Confidential
Confidential
Confidential

18. Furnish Solutions
We provide fibre and
paper furnish solutions to pulp and paper
industry
worldwide
GloCell Oy
Tekniikantie 2F
02150 Espoo
Finland
Thank you!
GloCell Oy
Jari Aittakari
Vice President
jari.aittakari@glocell.info
+358 45 858 8300