Falguni Nayar is the founder and CEO of Nykaa, an Indian beauty and personal care e-commerce platform. She was inspired to start Nykaa after seeing the success of Sephora and realizing there was an opportunity in the online beauty space in India. Nykaa specializes in selling a wide range of cosmetics, skincare, haircare, and other beauty products from various brands online and through retail stores. As a former investment banker, Nayar understood how to raise funds and invest in growing the business over phases that included developing the website, sourcing genuine products, and marketing the brand. What makes Nykaa unique is that it is a multi-branded marketplace that

1. FOUNDER AND
CEO OF NYKAA
Falguni Nayar

2. ““I wanted to stand for those
women who want to be
beautiful for themselves, not
for men or other women!” –
Words of Falguni Nayar

3. EARLY LIFE OF FALGUNI NAYAK
Falguni Sanjay Nayar was born on
February 19th, 1963. She is a notable
entrepreneur and top-woman achiever
in the banking industry. Falguni’s Alma
Mater is the Indian Institute of
Management, Ahmedabad, where she
pursued her MBA in Finance. Her father
was a prominent face in the business
world at that time.
Logo here

4. She was working as a
management consultant
at A.F. Ferguson & Co.
Falguni has tremendous
experience of 18 years.
She was in the position
of a Managing director at
the Kotak Mahindra.

5. What does nykaa mean??
Nkyaa in Sanskrit
means diva/actor
and is dirived
from the word
nayaka

6. What inspired Falguni Nayar
to start a enterprise in beauty
She was inspired by
Sephora. And wanted to
open something similar
in india.
Falguni saw that there
was a huge opportunity
in the online space and
considering all the
different areas she
could invest in or start
a company, she
focused on beauty

7. About Nykaa
Nykaa is an India based brand that specialises in
multi-beauty and personal care products. The brand
had been originally established as a sole e-commerce
medium until it later began setting up various retail
outlets in many metropolitan cities across the nation.
The brand specialises in facilitating an extensive collection
of cosmetics, skincare, haircare, fragrances, bath and body,
luxury as well as wellness products for both women and
men. The platform facilitates suitably prepared and priced
branded products, claiming to receive more than 1.5 million
per month across India.

8. Challenges and
evolution
Being an Investment banker she was well aware of
intricacies of raising funds and investment in a business.
• The first phase of her business was developing a site and
creating a user experience for the customers.
• The second phase was to get the genuine products to the
store and to make them available for customers at genuine
prices.
• Then comes the Marketing and Promotion into picture to
make the brand popular.

9. WHAT IS THAT ONE THING THAT
MAKES NYKAA UNIQUE AND
PREFERABLE FROM THE REST?
According to me, what
makes her app unique is
that it is mutibranded
which gives the
consumer lots of option
to choose from and also
she has lots of tutorial
videos on the app which
educates consumer
about the particular
product.

10. Aashi Jodhani
11c
Thank you