A project report on big bazaar


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A project report on big bazaar

  1. 1. A PROJECT REPORT ONOPERATION MANAGEMENTATSUBMITTED TO: SUBMITTTED BY:1DECLARATIONI,______________, hereby declare that the project entitled “OperationManagement at BIG BAZAAR.” has been personally done by meunder theguidance of Prof.______________ in partial fulfillment of PostGraduationProgram- during academic year-. All the data represented in this projectis true &correct to the best of my knowledge & belief. This work has not beensubmittedfor any other degree / diploma exam elsewhere.DATE: -2ACKNOWLEDGEMENTA Project usually falls short of its expectation unless guided by theright person atthe right time. Success of a project is an outcome of sincere efforts,channeled inthe right direction, efficient supervision and the most valuableprofessionalguidance.This project would not have been completed without the direct andindirect helpand guidance of such luminaries. They provide me with thenecessary recoursesand atmosphere conductive for healthy learning and training.At the outset I would like to take this opportunity to gratefullyacknowledge the
  2. 2. very kind and patient guidance I have received from my projectguide Mr. .Without his critical evaluation and suggestion at every stage of theproject, thisreport could not have reached its present form. In addition, myinternal guideProf., Faculty has critically evaluated my each step in developingthis projectreport.I would like to extend my gratitude towards , Director,, for her technical and moral support required for the realization ofthis projectreport.Lastly, I would like to thank all the members of BIG BAZAAR andmy colleagueswho gave me fruitful information to finish my project.3PREFACESummer Training is business organization in fuse among student asense of criticalanalysis of the real managerial situation to which they are exposed.This gins theman opportunity to apply their conceptual theoretical & imaginativeskills in a reallife situations and to evaluate the results there of.BIG BAZAAR is a name renowned name in Retail. BIG BAZAAR isnow a brandimage in private retail sector. While my two month project, I was atBIGBAZAAR to find potential of BIG BAZAAR on the presence of otherretail Stores.Practical training through experts of BIG BAZAAR gave me actualinput to fulfillmy real aim.This report is the written account of what I learnt experiencedduring my training.
  3. 3. I wish those going through it will not only find it real but also getusefulinformation.4EXECUTIVE SUMMARYTitle of the Project -“Operation Management at BIG BAZAAR”Different objective behind conducting this projectoMovement of the product at BIG BAZAAR.o Customer Orientation towards product available at BIG BAZAAR.o Listing of the product preferences at BIG BAZAAR.o Recommendation for Impulse Buying at BIG BAZAAR.❋ INTRODUCTIONThe project was carried out for understanding the movement of theproduct at BIGBAZAAR and customer behavior regarding different product at BIGBAZAARAllahabad Branch .BIG BAZAAR was established in the year 2001, theyare oldplayer in RETAIL sector. The BIG BAZAAR follows values such as – Indianness,Leadership, Respect and Humility, Valuing and Nurturing Relationships,Simplicity andPositivity, Adaptability.This research helps us in finding out the customers view regarding theproduct andServices offered by the BIG BAZAAR and awareness by promotion andalsoidentifying the market potential of BIG BAZAAR.Slogan: Isse sasta aur accha kahin nahi!5❋ ABOUT THE PROJECT❋The project was carried out in with an objective of knowing satisfactionlevel ofcustomer at Big Bazaar and do customers are aware about the differenttypes
  4. 4. product and Services and different offers provide at Big Bazaar. The totalsamplesize taken was one hundred (100) from various customers of Allahabadat BigBazaar. The research shows that the customer satisfaction at Big Bazaaris very goodand so many customers are not aware of the product and servicesprovided by theBig Bazaar which are not provided by other Retail stores. On the otherhand we havealso the existing customers of Big Bazaar who are satisfied with theworking style ofretail store, but want continuous updates about the new offers and otherproducts ofBig Bazaar. They want that Big Bazaar should do promotional activity as–Advertising. So that they can be updated while seating at home. Theresearcher usedthe method of questionnaire to know all feedback which is listed above.RESEARCH METHODOLOGYData sourcePrimary Data: - It is collected through questionnaire, direct observationofcustomer, interview .Sampling PlanSampling Unit: - All Customers at Big BazaarSampling size: - 100 units.Sampling Technique: -Market Allocation.Data collection toolsThe questionnaires consisted ofT Multiple choice questions andM Open ended questions6Table content1. 1. Introduction1.1Future Group and its different formats1.2Big-Bazaar2. Group vision and Mission3. My Contribution
  5. 5. 4. Recomendation5. Limitation6. WEBLIOGRAPHY & BIBLIOGRAPHY7RETAIL INDUSTRY IN INDIAIndia has one of the largest numbers of retail outlets in the world. Of the 12 million retailoutletspresent in the country, nearly 5 million sell food and related products. Thought themarket has beendominated by unorganized players, the entry of domestic and international organisedplayers is set tochange the scenario.Organized retail segment has been growing at a blistering pace, exceeding all previousestimates.According to a study by Deloitte Haskins and Sells, organised retail has increased itsshare from 5 percent of total retail sales in 2006 to 8 per cent in 2007. The fastest growing segments havebeen thewholesale cash and carry stores (150 per cent) followed by supermarkets (100 per cent)andhypermarkets (75-80 per cent). Further, it estimates the organised segment to account for25 per cent ofthe total sales by 2011.India retail industry is the largest industry in India, with an employment of around 8%and contributingto over 10% of the countrys GDP. Retail industry in India is expected to rise 25% yearlybeing drivenby strong income growth, changing lifestyles, and favourable demographic patterns.It is expected that by 2016 modern retail industry in India will be worth US$ 175- 200billion. Indiaretail industry is one of the fastest growing industries with revenue expected in 2007 toamount US$320 billion and is increasing at a rate of 5% yearly. A further increase of 7-8% isexpected in theindustry of retail in India by growth in consumerism in urban areas, rising incomes, and asteep rise inrural consumption. It has further been predicted that the retailing industry in India willamount to US$21.5 billion by 2010 from the current size of US$ 7.5 billion.Shopping in India has witnessed a revolution with the change in the consumer buyingbehaviour andthe whole format of shopping also altering. Industry of retail in India which has becomemodern can beseen from the fact that there are multi- stored malls, huge shopping centres, andsprawling complexes
  6. 6. which offer food, shopping, and entertainment all under the same roof.India retail industry is expanding itself most aggressively; as a result a great demand forreal estate isbeing created. Indian retailers preferred means of expansion is to expand to other regionsand to8increase the number of their outlets in a city.India retail industry is progressing well and for this to continue retailers as well as theIndiangovernment will have to make a combined effort. It is expected that India may have 600new retailoutlet till 2010.Retail spaceDriven by changing lifestyles, strong income growth and favourable demographicpatterns, Indianretail is expanding at a rapid pace. Mall space, from a meagre one million square feet in2002, isexpected to touch 40 million square feet by end-2007 and an estimated 60 million squarefeet by end-2008, says Jones Lang LaSalles third annual Retailer Sentiment Survey-Asia.Alongside, Indian cities are witnessing a paradigm shift from traditional forms ofretailing into amodern organized sector. A report by Images Retail estimates the number of operationalmalls to morethan double to over 412 with 205 million square feet by 2010 and further 715 malls by2015, on theback of major retail developments even in tier II and tier III cities in India.Challenges facing the Indian Organized Retail sectorThe challenges facing the Indian organized retail sector are various and these arestopping the Indianretail industry from reaching its full potential. The behaviour pattern of the Indianconsumer hasundergone a major change. This has happened for the Indian consumer is earning morenow, westerninfluences, women working force is increasing, desire for luxury items and better quality.He nowwants to eat, shop, and get entertained under the same roof. All these have lead the Indianorganizedretail sector to give more in order to satisfy the Indian customer.The biggest challenge facing the Indian organized retail sector is the lack of retail space.With realestate prices escalating due to increase in demand from the Indian organized retail sector,it is posing achallenge to its growth. With Indian retailers having to shell out more for retail space it iseffectingthere overall profitability in retail.
  7. 7. 9Trained manpower shortage is a challenge facing the organized retail sector in India. TheIndianretailers have difficultly in finding trained person and also have to pay more in order toretain them.This again brings down the Indian retailers profit levels.The Indian government have allowed 51% foreign direct investment (FDI) in the Indiaretail sector toone brand shops only. This has made the entry of global retail giants to organized retailsector in Indiadifficult. This is a challenge being faced by the Indian organized retail sector. But theglobal retailgiants like Tesco, Wal-Mart, and Metro AG are entering the organized retail sector inIndia indirectlythrough franchisee agreement and cash and carry wholesale trading. Many Indiancompanies are alsoentering the Indian organized retail sector like Reliance Industries Limited, Pantaloons,and BhartiTelecoms. But they are facing stiff competition from these global retail giants. As a resultdiscountingis becoming an accepted practice.10"COMPANY INTRODUCTION"Future GroupFuture Group is India’s leading business group that caters to the entire Indianconsumption space.Led by Mr. Kishore Biyani, the Future Group operates through six verticals: operatesthrough sixverticals: Retail, Capital, Brands, Space, Media and Logistics.Apart from Pantaloon Retail, the group’s presence in the retail space is complemented bygroupcompanies, Indus League Clothing, which owns leading apparel brands like IndigoNation, Scullersand Urban Yoga, and Galaxy Entertainment Limited that operates Bolwing Co, SportsBar and BrewBar ,The group’s joint venture partners include French retailer ETAM group, US-basedstationary productsretailer, Staples and UK-based Lee Cooper. Group Company, Planet Retail, owns andoperates thefranchisee of international brands like Marks & Spencer, Next, Debenhams and Guess inIndia. Thegroup’s Indian joint venture partners include, Manipal Healthcare, Talwalkar’s, BlueFoods andLiberty Shoes.
  8. 8. Future Capital Holdings, the group’s financial arm, focuses on asset management andconsumer credit.It manages assets worth over $1 billion that are being invested in developing retail realestate andconsumer-related brands and hotels. The group has launched a consumer credit andfinancialsupermarket format, Future Money and soon plans to offer insurance products through ajoint venturewith Italian insurance major, Generali.The group is currently developing over 50 malls and consumption centers across thecountry andhas formed a joint venture company focusing on mall management with Singapore-basedCapitaLand,one of Asia’s largest property companies Future Group’s vision is to, “deliverEverything, Everywhere,Every time to Every Indian Consumer in the most profitable manner.” The groupconsiders ‘Indianness’as a core value and its corporate credo is - Rewrite rules, Retain values.11“Future” – the word which signifies optimism, growth, achievement, strength, beauty,rewards andperfection. Future encourages us to explore areas yet unexplored, write rules yetunwritten; create newopportunities and new successes. To strive for a glorious future brings to us our strength,our ability tolearn, unlearn and re-learn our ability to evolve.The motto of Future Group, to not to wait for the Future to unfold itself but createfuture scenarios inthe consumer space and facilitate consumption because consumption is development.Thereby, it willeffect socio-economic development for their customers, employees, shareholders,associates andpartners. Their customers will not just get what they need, but also get them where,how and whenthey need. They are not just posting satisfactory results, they are writing success stories.12Future Group conglomerateFuture Group has six business pillars:Future RetailAll the retail lines of business like food fashion and home will come under this vertical.Future BrandCustodian of all the present and future brands that are either developed or acquired by thegroup.Future SpaceWill have a presence in property and mall management.
  9. 9. Future CapitalWill provide consumer credit and micro finance services, including marketing of MFsand insurancepolicies, and management of real estate and consumer fund.Future MediaWill focus on revenue generation through effective selling of retail media spaces.Future LogisticTo drive efficiencies across businesses via better storage and distribution.13GROUP VISION:Future Group shall deliver Everything, Everywhere,Every timefor Every Indian Consumer in the most profitablemanner.GROUP MISSION:Future Group shares the vision and belief that their customers and stakeholders shall beserved only bycreating and executing future scenarios in the consumption space leading to economicdevelopment.They will be the trendsetters in evolving delivery formats, creating retail realty, makingconsumptionaffordable for all customer segments - for classes and for masses.They shall infuse Indian brands with confidence and renewed ambition.They shall be efficient, cost- conscious and committed to quality in whatever they do.They shall ensure that their positive attitude, sincerity, humility and united determinationshall be thedriving force to make them successful.CORE VALUES:C Indian ness: Confidence in themselves.C Leadership: To be a leader, both in thought and business.T Respect and Humility: To respect every individual and be humble in theirconduct.c Introspection: Leading to purposeful thinking.L Openness: To be open and receptive to new ideas, knowledge and information.T Valuing and Nurturing Relationships: To build long-term relationships.T Simplicity and Positivity: Simplicity and positivity in their thought, businessand action.a Adaptability: To be flexible and adaptable, to meet challenges.T Flow: To respect and understand the universal laws of nature.Major Milestones
  10. 10. 1987 Company incorporated as Menz Wear Private Limited. Launch of Pantaloonstrouser, India’sfirst formal trouser brand.141991 Launch of BARE, the Indian jeans brand.1992 Initial public offer (IPO) was made in the month of May.1994 The Pantaloon Shoppe – exclusive men’s wear store in franchisee format launchedacross thenation. The company starts the distribution of branded garments through multi-brandretailoutlets across the nation.1995 John Miller – Formal shirt brand launched.1997 Pantaloons – India’s family store launched in Kolkata.2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chainlaunched.2002 Food Bazaar, the supermarket chain is launched.2004 Central – ‘Shop, Eat, Celebrate in the Heart of Our City’ - India’s first seamlessmall islaunched in Bangalore.2005 Fashion Station - the popular fashion chain is launched all – ‘a little larger’ -exclusive storesfor plus-size individuals is launched2006 Future Capital Holdings, the company’s financial arm launches real estate fundsKshitij andHorizon and private equity fund in division. Plans forays into insurance and consumercreditMultiple retail formats including Collection Furniture Bazaar, Shoe Factory, E-Zone,Depot,and futurebazaar.com and are launched across the nation. Group enters into joint ventureagreements with ETAM Group and GeneraliAWARDSIndian Retail Forum Awards 200815The INDIASTAR Award 2008Retail Asia Pacific 500 Top Awards 2008Coca-Cola Golden Spoon Awards 2008The Reid & Taylor Awards For Retail Excellence 2008Platinum Trusted Brand Award Images Retail Award 2005,06DLF Award 2004BOARD OF DIRECTORSMr. Kishore Biyani, Managing DirectorMr. Gopikishan Biyani, Whole Time Director
  11. 11. 16Mr. Rakesh Biyani, CEO – RetailVed Prakash Arya, Independent DirectorMr. Shailesh Haribhakti, Independent DirectorMr. S.Doreswamy, Independent DirectorDr. D.O.Koshy, Independent DirectorMs. Anju Poddar, Independent DirectorMs.Bala Deshpande, Independent DirectorMr.Anil Harish, Independent DirectorDifferent Formats of Future GroupFormat -117Pantaloon Retail (India) Limited, is Indias leading retail company withpresence acrossmultiple lines of businesses. The company owns and manages multiple retailformatsthat cater to a wide cross-section of the Indian society and is able to capturealmost theentire consumption basket of the Indian consumer. Headquartered inMumbai(Bombay), the company operates through 5 million square feet of retailspace, has over331 stores across 40 cities in India and employs over 17,000 people. Thecompanyregistered a turnover of Rs. 2,019 crore for FY 2005-06.Pantaloon Retail forayed into modern retail in 1997 with the launching offashion retailchain, Pantaloons in Kolkata. In 2001, it launched Big Bazaar, ahypermarket chain thatcombines the look and feel of Indian bazaars, with aspects of modern retail,like choice,convenience and hygiene. Food Bazaar, food and grocery chain and launchCentral, a firstof its kind seamless mall located in the heart of major Indian cities, followedthis. Someof its other formats include, Collection i (home improvement products), E-Zone(consumer electronics), Depot (books, music, gifts and stationary), all(fashion apparel for
  12. 12. plus-size individuals), Shoe Factory (footwear) and Blue Sky (fashionaccessories). It hasrecently launched its etailing venture, future bazaar.comBackground: Founded in 1987 as a garment manufacturing company, thecompanyforayed into modern retail in August 1997 with the launch of its firstdepartment store,Pantaloons in Kolkata.Listing: Pantaloon Retail is a listed company on the Bombay StockExchange (BSE,Scrip Code: 523574) and National Stock Exchange (NSE, Symbol:PANTALOONR).Format-2CENTRAL18Central, the showcase seamless mall concept is one of the more popularofferings in thelifestyle segment that celebrates shopping in India. During the year, Centralcapitalized onits positioning of being a destination where citizens can just come andunwind, whetherit’s for shopping for a wide range of national and international brands,enjoying theirfavorite cuisine at the multiple specialty restaurants and food courts orwatching the latestmovie releases at the in-house multiplexes.The most reputed brands are showcased in Central. It is also emerging as thedestinationof first choice for new fashion brands in India. Central assures bettervisibility, instantrecognition, good quality and commercially viable space on the basis of theoptimumspace utilization concept, taking the brand closer to the consumer. Withbrands withinCentral competing against the best brands in the country, it also allowsbenchmarking forthese brands.The coming year will also witness many new concepts being introduced atall
  13. 13. Central malls. Some of these concepts include communications (MPort andGen M),electronics (E-Zone), furniture and accents (Collection I), fitness equipmentsand wellnesszones, books, music, gifts & stationery (Depot) and fine dining restaurantsetc. Some ofthe new alliances that the group has entered into, like Etam, Lee Cooper andGini & Jonywill also share space within all Central malls.Format-3PLANET RETAIL19A young and emerging India is also eager to experience international brands.We sensedthis opportunity some time back and have built a strong portfolio ofinternational brandsthrough our strategic partnership with Planet Retail Holdings Pvt. Ltd.The alliance withPlanet Retail provides access to international fashion retail chains likeMarks & Spencer,with 9 stores at present; Guess the US brand that has 12 retail storescurrently, and theSpanish brand Women’s Secret which is retailed through 2 outlets. PlanetRetail also has amulti-brand international sportswear format under the brand ‘Planet Sports’.The companyis the sole licensee for sportswear brands such as Converse, Spalding andthe Athlete’sFoot the venture has also launched other formats like Sports Warehouse,Accessorize,Monsoon, Next, and Debenhams.Format-4DepotThis largely untapped unorganized market forbooks and music with very few players, throws upan enormous opportunity; something that prompted Pantaloon to make itsforay throughits own format, Depot in 2005-06. Located as stand-alone stores and withinmost
  14. 14. 20Pantaloons, Central and Big Bazaar retail formats, Depot’s vision is to be aone-stop shopwhere customers will find an extensive range of books, multimedia, toys,gifts andstationery, thereby transforming the way books, music, multimedia and giftsare bought,sold and perceived in India. This would be made possible by the creation ofa portfolio ofexclusive titles, an Indian experience while shopping and connecting withthe mind andsoul through different languages, ideas and tunes.Books, Music and GiftsReading as a habit is ingrained into the Indian psyche from timeimmemorial. However, itis being increasingly associated with a select few. The company believesthat existingformats in the segment offer an intimidating environment that alienates themasses. Thecompany has therefore taken this initiative of launching a chain of books,music and giftsstores that will once again democratize the reading habit in the country. Thecompanybelieves that with 1.2 billion people, the habit of reading can become astrong businessproposition. Depot seeks to work with communities in and around the areawhere it islocated and hopes to attract the entire family to spend quality time together.It is focusingon the introduction of old classics and books in regional languages with anobjective tomake these affordable to a mass audience.Format-5Fashion StationFashion Station, which represents thecompany’s offering of the latest in fashion for the masses, has met withreasonable21success since its launch in 2004-05. These thematic stores that offer the most
  15. 15. contemporary in fashion and accessories, is another of the value addedpropositions thatPantaloon seeks to offer. The aspirational mass of consumers who arebombarded withthe latest in style through media penetration, hedonism and peer emulation,need anoutlet that meets their requirements of trendy, latest and yet affordablefashion. FashionStation is positioned to meet their requirements, and thereby take fashion tothe masses.Format-6Home ImprovementSome of the key factors contributing togrowth in the housing sector in India areincreasing purchasing power increasing number of nuclear families, softerinterest rates,22easy availability of finance schemes and an overall real estate boom acrossthe country.There is a shortage of more than 33 million dwelling units. With the averageage of ahomebuyer reducing from 50 to sub-30, 4 million new homes are beingbought annually.With every house, a dream is planted to decorate the house. And this createsa demand forfurniture, electronics and home improvement products. Modern retail isideally placed tocapture a significant chunk of consumer spend made by a new homebuyer.The market forhome décor and improvement is largely unorganized and hence a newhomeowner has toliterally visit several markets and stores for meeting his home needs. Thiswas theopportunity that Pantaloon perceived and the reason why it entered the Rs.90,000 crorehome solutions market in 2004-05. With its presence in the modern retailand consumerspace, this new concept was an opportunity for the company to leverage itsexperience
  16. 16. and offer the consumer an alternative solution to canalize his consumptionneeds.In the Rs.25000 crore consumer durable industry,which is growing at nearly 6 per cent every year, EZonehas already emerged as a force to reckon with. This lifestyle retail formatoffers anever experienced before environment for shopping for the best in nationalandinternational consumer electronic and durables brands. It retails productsranging frommusic systems to laptops, from the latest plasma television sets to DVDplayers, fromwashing machines to air-conditioners to name a few. Typically in excess of12,000square feet in size, E-Zones are primarily stand-alone concepts, but are alsopresentwithin the company’s Central mallsFormat- 7COMMUNICATION23With over 2 billion phone users worldwide, mobility has now become anintrinsic part ofour personal and working lives. Mobile operators, cell phone manufacturers,contentpublishers, wireless application service providers and many other keyplayers in themobile industry are all working to carve out the best position in the valuechain, to findthe right place from where they can best serve both their own and theircustomers’ needs.En route towards 3 billion phones worldwide, a major shift would occur inconsumerinterest from carriage to content and from a verbal to a growing visualworld. With moremobile cameras sold in 2005 than digital cameras, with more music/videoplayers inmobiles than iPods, with more messaging reach than PCs, convergence withthe onlineworld is now very much a reality. In India, the story is no different. Withover 150 million
  17. 17. mobile subscribers expected by 2008, there exists a huge potential for allplayers in themobility space. Most of the mobile phones in India are sold through ‘momand pop‘stores, and there is a huge grey market that exists.MBazaar24Pantaloon realized this largely untapped opportunity and intended to be adominantmodern retail player in the mobile space. This is what prompted thecompany to set up anew division ConvergeM in 2005-06 to identify, develop and bring to themarket, mobileproducts and solutions tailor-made to suit the consumers requirements atcompetitiveprices. ConvergeM adopts a unique approach of establishing, multi-brand,multi-category,multi-format and comprehensive solution outlets to lead and exponentiallyexpand themarket. As in most other formats, ConvergeM too operates in the lifestyleand valueplatforms. Its value offering, MBazaar is a format that addresses the valueseeker’s questfor possessing latest technologies at lowest prices. Primarily aimed at thereplacementmarket, a typicalMBazaar is located within most Big Bazaar stores as well as stand-aloneoptions. This250-500 square feet offering retails both GSM and CDMA and landlinephones, whileproviding options of M Pods, downloads to name a few. The mission forConverge M isto emerge as the largest organized retailer in the mobile space, while leadinginnovationin mobile applications and being the most favored destination for allcommunicationneeds.Format-8Restaurant, Leisure & Entertainment25
  18. 18. Increasing urbanization and rising disposable incomes are characteristicsthat are commonin emerging economies like India. Estimates suggest a growth in urbanconsumption atpotentially 20% per annum in nominal terms for at least the next 5-7 yearperiod.The total number of middle to high income households is projected to reach105 millionby 2010, thereby adding a large number of people to the consuming class.Thesedemographic numbers represent a young nation, which has an increasedpropensity tospend in restaurants and other food service sectors, fuelling growth in theLeisure,Restaurants and Entertainment industries.The company is using the collaborative approach to strengthen its position inthe leisureand entertainment space. This has helped the company build a completebouquet ofbrands that span from food courts to fine dining. As the shift from highstreet to mallscontinues, the restaurant business is expected to increase significantly. ForIndians,shopping comes hand in hand with eating and celebrating and these formatsare beingdeveloped keeping this in mind. F123 is designed as a entertainment zonethat can bepresent in every mall and this business is expectedto gain traction in the coming year.F123, the entertainment zone offering is a leisure solution for all age groups.The focuswould be to offer a wide range of gaming options from bowling and pool,interactivevideo games to bumper cars. The entire concept is built around internationalthinking andgaming knowledge, with Indian pricing. For the year ending 2005-06, therewere threeF123’s operational, with the first one opening in November 2005.Format-9Star and Sitara
  19. 19. 26Delivery Formats Star & SitaraIn the beauty space, the company’s offering, Star & Sitara aims atpampering the beautyconscious consumer by offering the latest beauty products, ranging fromcosmetics, skinand hair care, aromatherapy and fragrances. Star & Sitara is set to be part ofmost BigBazaar and every Beauty and Health Mall, which the company is in theprocess of settingup. There were 6 Star & Sitara operational as on June 2006.Star & Sitara Beauty SalonStar & Sitara, the beauty services offering, doubles as a unique parlor andsalon for menand women. Customers will be treated to the best quality hair and skinservices atunbelievable prices. One such store was operational as on the 30th June2006.Beauty & Health MallPantaloon, will be the first retailer in India tooffer health, beauty and wellness products andservices. This will be led through its Beauty &Health Mall format. Typically, of around 25,000 square feet each, thesecenters willinclude pharmacies and beauty product zones and a host of other offeringssuch as healthcafes, gymnasium, healthcare services, retailing fitness equipments, yogacenters andbooks on health and fitness etc. The company plans to open at least threeHealth &Beauty Malls during the year 2006-07 in Bangalore, Ahmedabad andMumbai.Format-1 0E-TAILING27The emergence of a mass base of net savvy Indians is realty today. Access toInternet isno longer limited to a small segment of young, male urban people. Cuttingacross age
  20. 20. groups, gender, geography and socio-economic backgrounds, Indians aretaking to the netlike fish to water. It is estimated that there are at least 25 million Indianswho access theInternet on a regular basis. Falling prices of personal computers and laptopscoupled withincreasing penetration of internet, and broadband services is driving moreand moreIndians to the Internet. In fact, Indians are no longer limiting their Internetusage to emailand chatting. Online shopping has finally come of age. As the leadingretailer in India,Pantaloon could ill afford to overlook this emerging segment. There is asufficiently largesegment of online shoppers whose consumption spends needs to becaptured. It’s withthis belief that the company started exploring this area. Pantaloon perceivesits onlinebusiness as yet another delivery format that can potentially reach out to 25millioncustomers. Future Bazaar, has modeled itself on a unique complete retailerplatform.Etailing requires extensive sourcing capabilities, warehousing capacity,buying trendsunderstanding & most importantly a robust & efficient logistic backend.Future Bazaarleverages the offline brand equity and brick & mortar presence of the groupvia multichannel integration to benefit on economy of scales, economy of scope inpromotion &distribution and utilizing the offline learning into online & vice-versa togrow at a fasterpace. As a new delivery format, Future Bazaar can benefit from thelearning’s andexpertise gathered in existing formats as well as boost sales at these formatsthrough theonline sale of gift vouchersFormat-11Liberty Shoes28
  21. 21. With fashion being the focus of the company, the intent is to provide acomplete wardrobeexperience to the consumer that includes not just apparel but fashionaccessories also.Accessories speak a lot about the personality of the individual and are areflection of theattitude of the wearer. Footwear is one such category in the fashion spherethat trulyembodies the phrase-best foot forward.Footwear as a category has been present in most of the company’s BigBazaar; FashionStation, Pantaloons and Central retail formats. During the year under review,Pantaloonexplored the opportunity to get into branded footwear, by partnering with thewellestablishedfootwear company Liberty Shoes. The joint venture named Foot MartRetail(India) Limited would launch branded footwear retail chains in the countryunder the‘Shoe Factory’ brand. These stores would be located within most retailspaces thatPantaloon would be present in, and as stand alone stores across the country.Shoe Factorystores would be a destination for men, women and children of all ages, whocan choosefrom a wide variety of quality footwear at various price points, suiting theirbudgets. Theventure launched its first store in Ahmedabad on 5th May 2006. Spread overnearly13,000 square feet, this value format houses a wide range of the latest andtrendiest footwear and accessories for all occasions, at unbeatable prices.Format-12GINI & JONY29The company recognizes that the organized kids wear category has shownsigns ofsizeable growth over the past couple of years. In order to expand andconsolidate its
  22. 22. presence in this category, the company entered into a joint venture with thecountry’sleading kids wear retailer, Gini & Jony Apparels Pvt. Ltd. This equal jointventure namedGJ Future Fashions Limited, apart from gaining additional visibilitywithin all existingand upcoming Pantaloons stores and Central malls will set up a chain ofexclusive kidswear stores throughout the country, addressing fashion needs of children inall agegroups, from 5 to 15 years. This initiative witnessed the opening of twostand-alone storesduring the year 2005-06 in Indore and Ahmedabad.Format-13BIG BAZAARIsse sasta aur accha kahin nahi!30Big Bazaar has clearly emerged as the favorite shopping destination formillions of itsconsumers, across the country, it’s success is a true testament to theemotional bonding ithas established with the Indian consumer, on account of its value offerings,aspirationalappeal and service levels.Shop till you drop! Big Bazaar has democratized shopping in India and is somuch morethan a hypermarket. Here, you will find over 170,000 products under oneroof that cater toevery need of a family, making Big Bazaar India’s favorite shoppingdestination.At Big Bazaar, you will get the best products at the best prices from apparelto generalmerchandise like plastics, home furnishings, utensils, crockery, cutlery,sports goods, caraccessories, books and music, computer accessories and many, many more.Big Bazaar isthe destination where you get products available at prices lower than theMRP, setting anew level of standard in price, convenience and quality.
  23. 23. If you are a fashion conscious buyer who wants great clothes at great prices,Big Bazaar isthe place to be. Leveraging on the company’s inherent strength of fashion,Big Bazaar hascreated a strong value-for-money proposition for its customers. Thishighlights theuniqueness of Big Bazaar as compared to traditional hypermarkets, whichprincipallyrevolve around food, groceries and general merchandise.Boasting of an impressive array of private labels, Big Bazaar is continuallystriving toprovide customers with a ‘complete’ look. So be it men’s wear, women’swear, kids wear,sportswear or party wear, Big Bazaar fashions has it all!Format-14Food Bazaar31Across India, food habits vary according to community, customs andgeography. FoodBazaar, through its multiple outlets addresses this. At the same time it offersbest qualityproducts at wholesale prices to a wide cross section of the India population.Food Bazaareffectively blends the look, touch and feels of the Indian bazaar with thechoice,convenience and hygiene that modern retail provides. The food and grocerydivision ofthe company was launched in 2002-03 and has grown to 47 storesnationwide at the endof the current financial year. Most stores are located within Big Bazaar,Central andPantaloons and act as strong footfall generators. There are separate stand-alone FoodBazaars as well. The business contributed just fewer than 50 per cent ofvalue retailing,and about 20 per cent to the company’s turnover during 2005-06. FoodBazaar offers avariety of daily consumption items, which include staples, soaps anddetergents, oils,
  24. 24. cereals and biscuits. On the product category side, the primary segregation isdone on thebasis of staples, fresh produce, branded foods and home and personal careproducts.About Allahabad Big Bazaar …Big Bazaar, Atlantis Multiplex, 34-B,M.G.Marg Road, Civil Lines,Allahabad-211001.32Catchments areas:: JhunsiJ AllahapurA DaraganjD GovindpurG SaloriS ManfordganjM Balrampur houseB Ashok NagarA Civil LineC Pritam NagarP KhuldabadK KareliK KedganjK MirapurM ChookC DariyabadD NaniTurn over of Big Bazaar AllahabadBig Bazaar- Big Bazaar turn over in 2008 to 200933Week Sale Week Sale1 7813759 29 49577502 7733534 30 129100013 6397487 31 110528864 6376162 32 70206085 7866359 33 65827106 7448102 34 60681627 22071042 35 65257288 5097524 36 99574399 6480049 37 668033210 7646449 38 568582611 7427729 39 587953112 7627024 40 664301213 5886071 41 718678014 11232612 42 6431316
  25. 25. 15 7484191 43 645287516 6584553 44 830623217 18676893 45 777313418 10147158 46 672643819 7273662 47 664998320 7036729 48 677755021 7844553 49 763256222 6163267 50 716789123 7673448 51 416140924 6378044 5225 6578433 5326 817457427 888313128 68196263435Section at Big Bazaar• B.B Fashion• Electronics• Food Bazaar• G.M. Home care• Depot• SIS• NAVRAS• Home Fashion• Communication•36FOOD BAZAARAb Ghar Chalaana Kitna AasaanFood Bazaar invites you for a shopping experience, unique by its ambience.At FoodBazaar you will find a hitherto unseen blend of a typical IndianBazaar andInternational supermarket atmosphere.Flagged off in April’02, Food Bazaar is a chain of large supermarkets with adifference,where the best of Western and Indian values have been put together toensure your
  26. 26. satisfaction and comfort while shopping.The western values of convenience, cleanliness and hygiene are offeredthrough prepacked commodities and the Indian values of "See-Touch-Feel" are offeredthrough the“bazaar-like” atmosphere created by displaying staples out in the open, all atveryeconomical and affordable prices without any compromise on quality.The best of everything offered with a seal of freshness and purity willdefinitely makeyour final buying decision a lot easier.37WEEKLY SALES REPORT FOOD BAZAAR (IN LAKHs)45th week Monday Tuesday Wednesday Thursday Friday Saturday Sunday TotalSalesTarget 5.41 4.96 7.22 4.96 5.41 8.12 9.02 45.1Achievement 5.59 4.91 6.91 5.62 5.98 7.37 7.56 43.9446th weekTarget 4.13 3.82 5.72 3.5 3.82 4.45 6.36 31.8Achievement 5.01 4.73 6.42 3.67 3.91 5.13 6.72 35.5947th weekTarget 3.83 3.51 5.1 3.51 3.83 5.74 6.38 31.89Achievement 4.87 4.92 6.09 3.92 4.2 5.46 6.38 35.8448th weekTarget 4.29 3.9 6.24 3.9 4.29 7.8 8.58 39Achievement 3.86 4.04 5.88 4.08 4.33 6.12 8.63 36.9449th weekTarget 6 5.5 8 5.5 6 9 10 50Achievement 5.89 5.48 8.28 5.49 4.8 6.62 7.76 44.3250th weekTarget 5.66 5.22 6.97 5.22 5.22 7.4 7.84 43.54Achievement 5 5.24 7.22 4.39 4.6 7.04 7.16 40.6551st weekTarget 4.48 4.48 5.97 4.11 4.48 6.34 6.34 37.32Achievement 4.58 4.58 6.88 4.93 4.79 5.84 6.98 38.5852ndTarget 4.48 4.11 5.97 4.11 4.48 6.72 7.47 37.33Achievement 4.43 4.07 5.97 4.32 4.44 6.80 7.70 37.7338target of Food Bazaar01020304050
  27. 27. 6012345678weeksales in lakhtargetachivement39WEEKLY SALES REPORT CHEF ZONE(IN LAKHs)45th week Monday Tuesday Wednesday Thursday Friday Saturday Sunday TotalSalesTarget 0.31 0.27 0.41 0.27 0.31 0.44 0.49 2.52Achievement0.33 0.32 0.42 0.36 0.35 0.37 0.53 2.6946th weekTarget 0.31 0.28 0.42 0.26 0.28 0.33 0.47 2.35Achievement0.31 0.29 0.39 0.22 0.31 0.37 0.44 2.3347th weekTarget 0.29 0.26 0.38 0.26 0.29 0.43 0.48 2.39Achievement0.27 0.29 0.44 0.28 0.28 0.37 0.55 2.4748th weekTarget 0.29 0.26 0.42 0.26 0.29 0.52 0.57 2.6Achievement0.26 0.28 0.39 0.31 0.31 0.36 0.58 2.4849th weekTarget 0.35 0.32 0.47 0.32 0.35 0.53 0.59 2.94Achievement0.36 0.39 0.56 0.36 0.31 0.47 0.52 2.9750th weekTarget 0.33 0.3 0.4 0.3 0.3 0.43 0.45 2.5Achievement0.33 0.35 0.52 0.28 0.31 0.53 0.48 2.851st weekTarget 0.33 0.33 0.44 0.31 0.33 0.47 0.56 2.78Achievement0.29 0.33 0.53 0.33 0.31 0.42 0.52 2.734052nd weekTarget 0.33 0.31 0.44 0.31 0.33 0.5 0.56 2.78Achievemen
  28. 28. t0.28 0.28 0.35 0.29 0.29 0.38 0.48 2.35Chef Zone Sales00.511.522.533.512345678WeekSales in lakhtargetachived4142RESEARCH METHODOLOGYBig Bazaar basically means business and in business collection of rawdata allows themanagers to see the real scenario and then take a decision as per thedata obtained. Thereare several implications in this statement:• They can examine the available information in the form of data tomake a decision• They can even get a clear picture of the scenario or potential of BigBazaar ascompared to other retail stores in the city.• The information can only be gathered by data collection and thenanalyzing theavailable data.Therefore, it can be said that the data collection is an important part ofthe project.The projected objectives were considered and as per the requirement amarket survey wasdone.Procedure:The procedure that followed can be enlisted as below:• Reading about the product• Deciding on the objective to proceed.• Developing Survey instruments
  29. 29. • Conducting personal interviews of different age-groups, sex, monthlyincome andoccupation through a Questionnaire.43DataRaw numbers InformationProcess adopted:1. Gaining k nowledge about the product at Big Bazaar:Reading about the products was the first step undertaken. This gave notonly indepth knowledge about what is been offered by other players but alsoproved usefulwhile developing the questionnaire.Steps in the Development of the Survey InstrumentsThe main instruments required for survey was a well-developedquestionnaire. Thequestionnaire development took place in a series of steps as describedbelow:44Research objectives are beingtransformed into information objectives.The Appropriate data collection methods havebeen determinedThe information required by each objective isbeing determined.Specific Questions/Scale Measurement format isdeveloped.Question/Scale Measurements is beingevaluated.2. Customer Survey:45Research objectives are beingtransformed into information objectives.The number of information needed is beingdetermined.The questionnaire and layout is being evaluated.Revise the questionnaire layout if needed.The Questionnaire format is being finalized.The people play an important part as a clear perception of people aboutthe product
  30. 30. can be estimated and known. Studying the need levels of the peopleregarding theproducts can be observed. It was very useful in knowing about therequirements of thepeople.Research Design:A two stage Research was conducted:1. Secondary Research:Data was collected from websites and catalogues to understand theproduct of thedifferent players2. Primary Research:A Primary Research was conducted:The questionnaire was prepared for the companies and followingareas covered:• competing retail stores• Features offered by different stores• Consumer profile• Satisfaction level• Reasons for their purchase.• Desirable features of the product and service.Sampling Plan:Elements:The target population of the studyincluded the generalpopulation of every age who enters to the Big BazaarSample size: 100 people.46Data CollectionThe final draft of the questionnaire (see Appendix) was prepared on thebasis of theobservations from the pilot study. These were then finally filled by 100customer, for theconclusive study.Finally the data collected was fed into the data analysis software- SPSS, tobe analyzedusing statistical techniques.Types of Primary Data collected:• Socioeconomic Characteristics:
  31. 31. Socioeconomic characteristics are sometimes called “states of being” in thattheyrepresent the type of people. The factors on which we are working areoccupation.Monthly transaction is also an important parameter but it is difficult toverify.Although the amount of money that business unit earns in a month is anabsolute, nota relative quantity but it is a sensitive topic in our society and it is difficult todetermine.• Attitudes/Opinions:Through the questionnaire we have tried to get hold of customers preference,inclination and requirement. Attitude is an important notion in the marketingliterature, since it is generally thought that the attitudes are related to thebehavior ofcustomer.• Motivation:Through the questionnaire we have tried to find the hidden need or want ofcustomerand have tried to find if these people can be tapped as the potential customerfor BigBazaar.47• Behavior:Behavior concerns what subjects have done or are doing. Through thequestionnaire we have tried to find out the behavior of the individualsregarding the product and their responses. If the responses are favorable thenthe person can be said to be our potential customer. The primary data servesasan important tool to measure the behavioral trend of the customer. It helps inanswering some of the vital Questions.Obtaining the Primary Data:The data collection was primarily done through communication.Communicationinvolves questioning respondents to secure the desired information, using adatacollection instrument called questionnaire. The questions were in writingand so werethe responses.Versatility:
  32. 32. It is the ability of a technique to collect the information on the many types ofprimarydata of interest to marketers. It has also been found that some of the peopledo notanswer truthfully to all the questions especially in the case of the personaldetails48Data AnalysisThe tools and methods of data collection identified earlier were employed togather dataon the consumer perception on Big Bazaar. The data accrued, especiallyfrom theinterviews and questionnaires circulated, are tabulated and depicted ongraphs in thefollowing pages. The data thus gathered and tabulated is analyzed. The datais thenscrutinized and relevant interpretations are drawn.The major objectives of analysis of data are:1. To evaluate and enhance data quality2. Examine effects of other relevant factors3. Customer satisfaction ratio,4. Level of satisfaction,5. Causes of dis-satisfaction,6. Customer responses regarding services.The data collection plan, including procedures, instruments, and forms, wasdesigned andpre-tested to maximize accuracy. All data collection activities weremonitored to ensureadherence to the data collection protocol and to prompt actions to minimizeand resolve missing and questionable data. Monitoring procedures wereinstituted at theoutset and maintained throughout the study, since the faster irregularities canbedetected; the greater the likelihood that they can be resolved in a satisfactorymanner andthe sooner preventive measures can be instituted.49Q. 1) Age of the respondents.n o . o f cu stomers ag e w ise
  33. 33. 30%45%15%10%B elow 1818-4040-60A bove 60Age TotalBelow 18 3018-40 4540-60 1560 above 10Total 10050Data :The first criteria respondents were asked to indicate was the agegroup they belonged to. Respondents were asked to chooseamong four age group categories, viz., below 18, 18-40, 40-60, 60 aboveyears. The agegroups were identified as key factors impacting shopping and purchasedecisions ofconsumers.AnalysisFrom the table, and pie chart depicted above, the distribution of thepopulation understudy is evident. Of the 100 respondents who answered the questionnaire,45% indicatedthat their ages fell in the category 18-40 years 30% indicated below 18, 15%indicated 40-60 year and 10% indicated 60 above.Interpretation :By analyzing the responses to this question, I, as a researcher, as well ascompanies, can identify the demographics of the population that visit retailoutlets. Thehighest number of respondents falls in the age group 18-40. It can bededuced that most ofthe consumers who visit retail outlets regularly are the youth. They make upalmost more
  34. 34. than half of the population who shop at retail stores.51Q. 2) Gender of the respondents:Gender TotalMale 65Female 35Total 100No. of customers gender wise35%65%MaleFemaleData:Consumers were asked to indicate their gender. The object of this question istounderstand the demographics of the population under study.Analysis:From the table, and pie chart depicted above, the distribution of theconsumers is evident.Of the 100 respondents who answered the questionnaire, 65 were female and35 weremale. It is evident from the responses and the subsequent tabulation that thenumber offemale respondents was higher than that of the male respondents in thepopulation understudy. Female are the major buyers at the Big Bazaar.52Interpretation:By analyzing the responses to this question, I as ,a researcher, as well ascompanies, canidentify the distribution in the number of men and women whovisit the retail outlets and appropriate decisions can be made keeping thesenumbers inmind.The highest number of respondents were female, as is depicted by the graphand chartpresented above. The number of male respondents was less compared to thefemalerespondents.Two decisions can be made from the above data collected:
  35. 35. • one, more women visit retail outlets than men.• Two, more women are willing to fill out questionnaires and take a surveythanmen.Since more women can be inferred to visit retail stores than men, companiescan targettheir offerings and marketing strategies in two areas. Retail outlets canappeal to the women customers by offering more products geared especiallytowardswomen. They can provide a shopping experience that women areparticularly attracted to.Another way that retail chains can use the above data is to think newtechniques so thatthey can appeal to the men rather than the women. Since, fewer men visitretail stores as against women, the companies have a large base of potentialcustomers. Byproviding products that are geared towards men and by providing a shoppingexperiencethat attract men’s they can increase their loyal customers.53Q.3) How you came to know about Big Bazaar.Source TotalElectronic media 30Word of mouth 40Print media 20Hoarding 10Total 100S o u rc e o f K n o w le d g e30%4 0%2 0%1 0%E lec tronic m ediaW ord o f m o uthP rint m ediaHoard ing54
  36. 36. Data:Consumers were asked to indicate the source from where they gotinformation about BigBazaar. The object of this question is to understand the source ofinformation of thepopulation under study.Analysis:From the table, and pie chart depicted above, the distribution of theconsumers is evident.Of the 100 respondents who answered the questionnaire, 40% people gotinformationabout Big Bazaar from word of mouth 30% from electronic media ,20%from printmedia ,10% from Hoardings.Interpretation:By analyzing the responses to this question, I as ,a researcher, as well ascompanies, canidentify the source of the information for the customers from where they gottheinformation about Big Bazaar.Appropriate decisions can be made keeping these numbers in mind.• We should increase the quality of service and which we are providing tocustomers,so that we can increase loyal customers so that they can influence morepeople andour customer base can be increased.• Secondly we can increase our advertisement on electronic media as nowdayscustomers are also influenced by adds on TV, and other electronic media.55Q. 3) How often do you shop?Frequency TotalOnce a week 45Fortnightly 30Once a month 25Total 100S h o p p in g Freq u enc y45%30%
  37. 37. 25% Onc e a weekFortnightlyOnc e amonthData:Consumers approached were asked about their frequency in visits to shops.The frequencypoints furnished were: Once a week, Fortnightly, and Once a month. Thesefrequencypoints were identified by observation and interview as the average times thatconsumersshop.56AnalysisFrom the table, and pie chart depicted above, the frequency of shopping oftherespondents is evident. Of the 100 respondents who answered thequestionnaire, 45indicated that they shopped once a week, 30 indicated that they shoppedFortnightly 25who visit shops, malls or retail stores once a month.InterpretationThis question is aimed at understanding how frequently consumers visitshops and buytheir products or avail of their services. The frequency points laid before therespondenthave been the result of observation and interview. By analysing theresponses to thisquestion, I the researchers, as well as companies, can identify the number oftimes acustomer is likely to shop in a month’s time.The highest responses have been attributed to once a week shopping. It canbe deducedthat consumers who shop only once a week, pose very different challengesto retail stores.Such customers can be presumed to have a high disposable income and maybuy morelifestyle or fashion products. Since they shop so frequently, they mustcontinually be
  38. 38. entertained and attracted to make repeat purchases at stores. When targetingthis segment,companies must be able to get new stock every week, and update theirmarketingstrategies continuously.As monthly customers can buy the products in bulk so they can shop during(M.B.B) andother offer seasons but we can give every week big discounts to customersso its moredifficult to increase the customer base of weekly customers. It can beincreased if57employee handle the customer well, display of the product, and ambience ofthe retailoutlet is good .Q 4)Why do you shop at Big Bazaar?F a c to rs e ffe c tin g B u y in g25%17%23%3 5 % Q u a lit yO ffe rP ric eE a s y A va ila b ilit y o f P ro d u c tFactors TotalOffer 17Price 23Easy Availability ofProduct35Quality 2558Data:Consumers approached were asked about their factors effecting theirpurchasingdecision. The factor points furnished were: Quality, Price, Offer,Availability of productAnalysis
  39. 39. From the table, and pie chart depicted above, the factors effectingpurchasing decision ofconsumers is evident. Of the 100 respondents who answered thequestionnaire, 35answered availability of product 25 answered quality, 23 answered price 17answeredoffers as their main factors influencing their buying decision.InterpretationThis question is aimed at understanding what elements attract the consumerthe most.The preference points laid before the respondent have been the result ofobservation andinterview. By analysing the responses to this question, I the researchers, aswell ascompanies, can identify the biggest factors that influence the consumers infavouring onestore over others.The highest responses and the highest factor have been attributed toavailability ofproducts on sale, when choosing to shop at a particular store.Although it is said that the most important things in retail are “Location,location, andlocation”, from the consumers’ point of view, proximity is of little concern.The quality,price and variety of goods play big roles in the decision making process.59Q.) During which offer you shop most?Factors No.Wednesday Bazaar 30Monthly Bachat Bazaar 50Weekend offers 20Total 100Offers effecting buying decision30%50%20% Wednesday BazaarMonthly Bachat BazaarWeekend offers.60
  40. 40. Data:Consumers were asked to answered that during which offer they shop mostat BigBazaar. The object of this question is to understand the type of offers whicheffect thesales of Big Bazaar.Analysis:From the table, and pie chart depicted above, the distribution of theconsumers is evident.Of the 100 respondents who answered the questionnaire, 50% customerspurchasedecision are effected by M.B.B(Monthly Bacaht Bazaar ) 30% areinfluenced byWednesday Bazaar and only 20% got influenced by weekend offers.Interpretation:By analyzing the responses to this question, I as ,a researcher, as well ascompanies, canidentify the offers which influence the customers most while purchasing atBig Bazaar.Appropriate decisions can be made keeping these numbers in mind.• We should increase the no. of offers days as we can give fortnightly offers,andother additional discounts which are not available outside of Big Bazaar, sothat wecan increase loyal customers so that they can influence more people and ourcustomer base can be increased.• Secondly we can increase our advertisement on electronic media as nowdayscustomers are also influenced by adds on TV, and other electronic media,aboutdifferent offers as many customers are not aware of different offers going onat BigBazaar.61Q.5) What do you mostly shop at the Big Bazaar stores?Detail No.Accessories 25Groceries 32
  41. 41. Others (specify) 13Clothing 30sharing in different parts30%25%32%13%ClothingAccessoriesGroceriesothersData CollectedConsumers approached were asked to indicate the types of products theymostly shoppedat Big Bazaar. The types of products presented were Clothing, Accessories,Groceries and62others. These products were identified by observation and interview as themost popularproducts that consumers shop for frequently.AnalysisFrom the table, and pie chart depicted above, the products frequentlyshopped for byconsumers is evident. Of the 100 respondents who answered thequestionnaire, 32%indicated that they essentially shopped for Groceries, 30% Clothing, 15%others(Luggage, Footwear etc), and 25% Accessories .It is evident from the responses and the subsequent tabulation thatconsumers, on anaverage, frequently shop for products in the following descending order:Clothing,Accessories, Others and Groceries.InterpretationOf the consumers approached, 100 people agreed to fill in the questionnaireand thisspecific question. This question is aimed at identifying the productsconsumers shop forfrequently at retail outlets. The product categories laid before the respondentare the result
  42. 42. of observation and interview. By analysing the responses to this question, Itheresearchers, as well as companies, can identify the main attractions ofproducts andservices offered.The high number of responses indicate that a large number of consumersvisit retailoutlets for groceries. Approx One-third of the respondents indicated thatthey visit retailoutlets to purchase Clothes.63To the retail stores, the above tabulated responses lead to a very importantresult.Groceries is the fastest moving consumer good. Retail outlets that providegroceries andapparels can see a higher rate of turnover and sales volume.6) Are you aware with Big Bazaar own brands?Items No.Food Bazaar 40Tasty Treat 25Dj & C 35Total 100Awareness about Big Bazaar own Brands25%40%35%Tasty treatFood BazaarDj &C64Data CollectedConsumers approached were asked if they were aware about the Big Bazaarown brandsas Food Bazaar, Tasty treat, Dj &C etc.AnalysisFrom the table, and pie chart depicted above, the awareness about big bazaarown brandsin the consumers is evident. Of the 100 respondents who answered thequestionnaire, 40
  43. 43. replied that they were aware about Food Bazaar 25 were aware about Tastytreat and 35were aware about Dj & C brand.InterpretationThis question is aimed at the awareness in customers about the Big Bazaarown brands.The object is also to analyze how to increase awareness about the BigBazaar ownBrands among consumers. By analysing the responses to this question, I theresearchers,as well as companies, can identify the awareness about the big bazaar ownbrands amongconsumers.This indicates that although most consumers are aware about the big bazaarbrands FoodBazaar brands are more popular then other brands.656) Are you satisfied with Big Bazaar own brands (e.g TastyTreat)?Details No.Yes 65No 35Total 100Satisfaction with Big Bazaar brands65%35%yesnoData CollectedConsumers approached were asked about their satisfaction level with the BigBazaar ownBrands. This question was answered by 100 consumers.Analysis66From the table, and pie chart depicted above, the satisfaction level amongthe customersabout Big Bazaar own brands Of the 100 respondents who answered thequestionnaire,65 replied yes that they were satisfied with the big bazaar brands and therewere 35
  44. 44. people who were not satisfied with big bazaar brands.InterpretationOf the consumers approached, 100 people agreed to fill in the questionnaireand thisspecific question. This question is aimed at satisfaction level among thecustomers for bigbazaar brand. By analysing the responses to this question, I the researchers,as well ascompanies, can identify that many customers are satisfied with the ownbrand of bigbazaar.From the tabulated data depicted above and responses of the consumers, wecan see thatto promote own brand we should advertise more and packaging can be mademoreattractive.677) In which area of operation at Big Bazaar improvement isneeded?Detail No.Cashier Speed 45%Staff Knowledge 30%Waiting Time Management 25%TotalArea of improvement in operations25%45%30%Waiting Time ManagementCashier SpeedStaff KnowledgeData:Consumers were asked to answered that in which operation they wantimprovement atBig Bazaar. The objective of this question is to understand the improvementarea at BigBazaar.68Analysis:
  45. 45. From the table, and pie chart depicted above, the distribution of theconsumers is evident.Of the 100 respondents who answered the questionnaire,45% customersneedimprovement in Cashier speed 30% are not satisfied with the staffknowledge about theproduct 25% thought waiting process management is not good at BigBazaar.Interpretation:By analyzing the responses to this question, I as ,a researcher, as well ascompanies, canidentify the improvement areas in operations at Big Bazaar.Appropriate decisions can be made keeping these numbers in mind.• We should increase the no. of cashiers atleast on Wednesday Bazaar,Weekends,Monthly Bachat Bazaar.• Secondly we can increase sources of entertainment to manage the waitingprocessmanagement ,we can play good songs so that customers are not irritatedduringwaiting.69Findings• Generally youth and women’s are the main customers at Big Bazaar.• Electronic media has an great impact on customers they are getting awareabout new products and related offers.• Due to availability of all products under one roof and near by their househelps customers to shop weekly and shop fresh every time.• Groceries are the main items purchased by the customers and they areawareabout big bazaar brands and mostly are satisfied with them.• All the customers want that their time should not waste after shopping,numberof cashiers should be increased ,waiting process management should bemade good.70Conclusion
  46. 46. • The report reveals that there is huge scope for the growth of organizedretailing andimprovement of Big Bazaar Store in Allahabad city.• With the changing lifestyle, modernization and westernization there existsa hugescope for the growth of Big Bazaar store and is therefore a threat tounorganizedretailing.• Big Bazaar store are able to provide almost all categories of items relatedto food,health, beauty products, clothing & footwear, durable goods so it becomequiteeasier for the customer to buy from one shop and hence is a convinient wayofshopping when compared to unorganized retailing.• Aggressive Marketing is the key to increasing the market share in this area,sincethe market has a lot of potential both in terms of untapped market .71Recomendation• To increase more footfalls more promotional activities must be carriedout. For this BIG BAZAAR can either offer more discounts or increase theiradvertisements. Increase in the number of footfalls will lead to increase insales..• Allowing more space between the entrance of a store and a product givesit more time in the shopper’s eye as he or she approaches it. It builds a littlevisual anticipation.• The number of trial rooms available at BIG BAZAAR is very less ascompared to the number of people coming. This usually results in longqueuesand waiting by customers.• Install more full length mirrors inside the store so as to assist thecustomers to make better purchase decisions.• Play light music inside the store to make the shopping a pleasurableexperience.• They can also exhibit their new line of clothing through events likefashion shows.• Baskets should be scattered throughout the store, wherever shoppers
  47. 47. might need them. Many customers don’t begin seriously consideringmerchandise until they have browsed a bit.7273LimitationsThis research has a number of limitations that must be acknowledged.• First, the sample used for this study consisted mostly of college students.Therefore, these results may not be applicable to the wider population ingeneral.• Secondly, the results of this study are limited to a specialty retail brandedpurchasing context.• Lastly, it must be acknowledged that there may be numerous othervariables that contribute to the development of customer satisfaction,customerloyalty, and word of mouth communication which are briefly touched uponbelow.• To convince the people for a proper interviewing process is also difficult.• The figures have been taken as approximations.74WEBLIOGRAPHY & BIBLIOGRAPHYW www.futurebytes.comw www.pantaloon.comw www.retailindia.comw www.google.comw Research Methodologyby M.V. Kulkarni75ANNEXURE76NAME: OCCUPATION:AGE: Below 18 18-40 40-60 Above 60GENDER: Male Female1) How you came to know about Big Bazaar?Electronic media Word of mouth Print media Hoarding2) How often do you shop?Once a week Fortnightly Once a month3) Why do you shop at Big Bazaar?Quality Offer Price
  48. 48. Easy Availability of Product4) During which offer you shop most?Wednesday Bazaar Monthly Bachat BazaarWeekend offers.5) What do you mostly shop at the Big Bazaar stores?Clothing Accessories GroceriesOthers (specify) ____________________________________6) Are you aware of Big Bazaar own brands?Food Bazaar Tasty Treat Dj &C7) Are you satisfied with Big Bazaar own brands (e.g Tasty Treat)?Yes No8) In which area of operation at Big Bazaar improvement is needed?Cashier Speed Staff Knowledge Waiting Time ManagementDate……… Signature……….77