Aweber Email Marketing Quick Start Guide

Aweber Email Marketing Quick-Start Guide
1 www.JamesReilly.co.uk
Aweber Email Marketing
Quick Start Guide
From James Reilly
http://www.JamesReilly.co.uk

How to Get Started with Aweber
Account Creation
Go to www.Aweber.com and click on “Start Your Trial for $1”.
Complete the sign up form. You will need to enter billing information in
order to complete the setup process.

Scroll down to complete the entire form.
Click on “Complete My Order” at the bottom of the screen to create the
account.

Basic Features
While Aweber does not offer a free trial like the other services do, it does
offer a wider range of basic features.
Email Campaigns
Send individual emails, emails to lists, segment lists and create
autoresponders.
Aweber Mobile App
Aweber offers a mobile app from which users can check scheduled
broadcasts, check opens and click through, view subscriber statistics and
view sent emails.

Blog Integration
Integrate your blog with Aweber to ensure that your contacts receive your
blog posts.

How to Create a List
Once the account is setup, you will want to create a list.
From the main screen, click on “Manage Lists” at the top of the screen in
the blue bar.

Click on “Create A List” in the green box.

Complete the form. You will need to scroll down to ensure all of the
information is filled in.
Once the form is complete, click on “Next Step” to continue with the
process.

Complete the form. Scroll to the bottom of the form to make sure all of the
information is completed.

Click on “Next Step” to continue the setup process.
Complete the information to create the confirmation message when
individuals opt-in to your list.
Users can select a pre-approved subject line by clicking on the small arrow
to show the drop-down menu.

Once a subject is selected, you can edit the email itself. Click on “edit” to
change the header information under “Confirmation Message Body”. Then
enter the personalized message for your new subscriber.

Click “edit” to personalize the closing at the bottom of the email.
Click on “Approve Message & Create List” to complete finishing your list.
How to Import Contacts
Once your list is created, you can import your contact list. File formats
accepted for importing into Aweber include: .xls, .xlsx, .tsv, .csv, and .txt.

From the Home Page click on the down arrow next to “Subscribers”.
Click on “Add Subscribers” from the drop-down menu.

Click on “Import Subscribers” in the middle of the screen.
Select the list you want to add subscribers to and click “Next” to continue.

Users have the option to drag a file to the blue box, or to use the “Click to
Browse” feature just below the blue box to search for the file on their
computers to select the file.

For each row, select the appropriate label to organize the information in
Aweber.
Complete the form to indicate where these subscribers came from for
tracking purposes. Scroll down and click “Next”.

Decide whether to send a confirmation message to the contacts you are
importing. Click “next” to continue.

Users have the opportunity to edit their confirmation message. Make
changes by clicking on “customize this message” in blue lettering.
Scroll down to the bottom and click on “Save Settings” when you are done
making changes.

You will return to the confirmation message. Scroll to the bottom of the
page and click on “Finish Import”.

Your contacts are now imported.
How to Create Opt-In Forms
To create an opt-in form, click on “Sign-Up Forms” tab on Home Page.
Click on “Create Your first Sign Up Form” in the green box.

Scroll through the templates to select the one you want to use. Template
are customizable.

Make sure to add a headline. The colors and font are customizable as well.
Users can add or remove form boxes from the form by clicking on them.
When you are done customizing the form, scroll to the bottom of the page
and click on “Got to Step 2”.

Complete the “Basic Settings” form. Users can use the generic Thank You
Page or add a custom URL to send subscribers to. The same option exists
for those completing the form who are already on your contact list. Click on
“Save Your Form” when you are finished filling in the form.

There are several ways to add your form to a website. Click on the option
that you will use to get the code needed to complete the installation of the
form.
Your form is complete and ready to be added to your website.
How to Create an Email
From the Home Page, click on the “Messages” tab.

Click on the type of message you want to create. For this guide, the “Follow
Up Series” is selected.

Click on the “Create Your First Follow Up” link in the green box.
Templates for HTML message are available when you click on “Templates”
in the blue box to the right of the screen. To continue setting up a plain text
message, simply add a Subject Line at the top, then enter the content of
the message in the white message box.

Users can add attachments, save drafts to return to later, and more. When
finished adding content, scroll to the bottom of the screen and click on the
“Next” button.

Make sure the box next to “Track Clicks on Website links in this message”
has a check mark in it, and then click “Save and Exit”.

Follow up emails are automatically scheduled to send when someone
completes the confirmation of their email to subscribe to the list. Additional
scheduling options are available for different email types. The basic setup
of the email itself is similar however, for each type of email.
How to Track Your Campaigns
There are a couple of ways to view different statistics within Aweber.
Subscriber Statistics
Go to the “Subscribers” tab from the Home Page.
Use the Search function by going to “Select Field”.

There are several options that will provide statistics including “Message not
opened”, “message opened”, and “undeliverable”. Select the option you
want to view.

In this case, “Message Opened” was selected. Click in the blank box to the
right to choose which type of message you want to see results for. Click
either “Followups” or “Broadcasts” to view.
Messages Statistics
Go to the “Messages” tab and click on the type of message for which you
want to view statistics: Followups or Broadcasts.

For this example, “Broadcasts” has been selected.

By scrolling down, users can see all of the previously sent messages and
some basic statistics about each one.
By clicking on the blue title link for one of the sent emails, users can see
more detailed statistics about that email.

From this screen, users can few open rates, amount of sales generated by
this specific email, and by scrolling down the individuals who opened the
email can be identified.
When users set up the email analytics and goals within Aweber, additional
reports and tracking features become available on the “Reports” tab that
allow users to gain an even better understanding of what their contacts are
doing, and how effective their campaigns really are.

EXPAND YOUR LISTBUILDING EFFORTS
I cheat with my list building. I setup Autoresponders that relate to my
categories on my website @ www.JamesReilly.co.uk. This helps me
segment my list building efforts right from the
moment the subscriber reads my post. This
helps me keep a cleaner email list and to help
provide valuable related information to my
subscriber.
I use a plugin called Magic Action Box and you
can read about it HERE. This plugin integrates
with Aweber and has some really good looking
signup forms as well that are easy to customize.
Read my post about the plugin and give it a try on your site.
Hope you have great fun with Aweber.
James
http://www.JamesReilly.co.uk/
P.S Want Digital Products To Build Your Mailing List with EASE?
Click Here

Aweber Email Marketing Quick Start Guide

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