1. Automated Cars! Jamie Bleznick !
FA 102 a Research and Brand
Development!

2. Automated Cars! Jamie Bleznick !
Assignment One, Research!
“Wait Six Years to Buy your Next Car”!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

3. Automated Cars! Jamie Bleznick !
Assignment One, Research!
By 2030 people will be able to buy a car that’s fully
automated and won’t even have the option for a driver!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

4. Automated Cars! Jamie Bleznick !
Assignment One, Research!
Vehicle design will change significantly and be made to
adhere to certain speed limits in different areas such as
cities or more rural areas!
http://www.forbes.com/sites/pikeresearch/2013/11/13/how-self-driving-cars-will-change-the-world/!

5. Automated Cars! Jamie Bleznick !
Assignment One, Research!
Highly automated cars will potentially become dominant
sooner rather than later!
http://www.kurzweilai.net/wait-six-years-to-buy-your-next-car!

6. Automated Cars! Jamie Bleznick !
Assignment One, Description of Future Product or
Service!
“Self-Driving Car without the Driver”

7. Automated Cars! Jamie Bleznick !
Assignment Two, Diagram!
ProgRes!
Character/Persona!
!
Intelligent !Sophisticated!
!
Fast-Paced
Self-Reliant!
!
!
Tone!
!
Scientific !Advanced!
!
Progressive !Direct!
Language!
!
Simple ! !Responsive!
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Inviting ! !Effortless!
Purpose!
!
User-Friendly !Convenient!
!
Straight-Forward !Manageable!

8. Automated Cars! Jamie Bleznick !
Assignment Two, Naming Process!
!
ProgRes (combining progressive, responsive, and effortless)!
Sophistable (combining sophisticated and manageable)!
!
Selected Name:!
ProgRes!
!
Justification:!
Suggests that the product is making progress towards the future!
!