Five forces on determining segment market attractivenes1. Five Forces in Determining Segment
Structural Attractiveness Made -Easy
Donnabele “Belle” Amgao
March 2013
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2. In a world full of competition…
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3. You need to be attractive and innovative to
win the game
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4. And you need to know its threat
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5. Determining how attractive your market segment
is like knowing how attractive you are as an
American Idol contender
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7. 1. American Idol Wanna Be’s
(Industry Competition)
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8. 2. Britain Got talent
Ashleigh and Pudsy
Champion
win in the Britain
Got Talent 2012
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9. 2. Britain Got talent Champion
(Potential Entrants)
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13. 4.b Vocal
coach/mentors
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14. 4. Talent Managers and
Vocal coach (Suppliers)
Suppliers can be of influenced especially if they just want to supply materials/products to
those segments that are highly attractive, maybe at a lower cost.
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16. 5. Avengers
(Substitutes)
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18. To sum up:
American Idol Market Segment
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19. Five Forces in Determining Segment
Structural Attractiveness Made -Easy
Donnabele “Belle” Amgao
March 2013
www.donnabeleamgao.blogspot.com