1. Latino Snacking
food, beverage, and flavor trends
27.5% of total U.S.
savory snacks spend by Hispanics
by 2015
Snack Market

2. Hispanics are more likely
to incorporate
snacks throughout their day
to consume snacks at work
In most food categories,
Hispanics are a driving force

3. Flavor Trends
snack innovations are trending toward spicy snacks
they become more varied—beyond
jalapeño and chipotle
flavors, toward other
sources such as
ginger, pepper, mustard seeds
New Mexican snack flavors in the U.S.
tequila
and lime
salsa verde habanero
Salted snacks in particular have benefited from
the increase in the U.S. Hispanic population

4. New Regional Mexican Flavors
Consumption
Salty/savory snacks consumed by hispanic adults
on a regular basis, by language spoken in home
potato
chips
only spanish
mostly spanish
mostly english
only english
poc chuc
pipian rojo
poblano
al pastor
tinga
baja
picadillo
vera cruz
66%
73%
80%
69%

5. crackers
tortilla
chips
popcorn
cheese
snacks
only spanish
mostly spanish
mostly english
only english
only spanish
mostly spanish
mostly english
only english
only spanish
mostly spanish
mostly english
only english
only spanish
mostly spanish
mostly english
only english
68%
75%
53%
52%
49%
59%
73%
57%
45%
60%
69%
56%
50%
62%
57%
50%

6. Sweet snacks consumed by hispanic adults
on a regular basis, by gender
female
male
female
male
female
male
Ice cream Yogurt Fresh bakery
female
male
female
male
female
male
Fruit/trail mixes Frozen treats Cut fresh fruits

7. Key Factors
The most important factor for Hispanic adults when
buying snacks —- is flavor.
flavor
brand
price
health
nutrition

8. Buying Locations
small store supermarket fastfood
once a week
once a month
produced by