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INFOGRAPHIC: Latino Snacking

This infographic from Symrise NA explores snacking among Latinos in the United States. This infographic explores food, beverage, and flavor trends and covers salty snacks, sweet snacks, consumption habits, and key factors for purchasing snacks.

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INFOGRAPHIC: Latino Snacking

  1. 1. Latino Snacking food, beverage, and flavor trends 27.5% of total U.S. savory snacks spend by Hispanics by 2015 Snack Market
  2. 2. Hispanics are more likely to incorporate snacks throughout their day to consume snacks at work In most food categories, Hispanics are a driving force
  3. 3. Flavor Trends snack innovations are trending toward spicy snacks they become more varied—beyond jalapeño and chipotle flavors, toward other sources such as ginger, pepper, mustard seeds New Mexican snack flavors in the U.S. tequila and lime salsa verde habanero Salted snacks in particular have benefited from the increase in the U.S. Hispanic population
  4. 4. New Regional Mexican Flavors Consumption Salty/savory snacks consumed by hispanic adults on a regular basis, by language spoken in home potato chips only spanish mostly spanish mostly english only english poc chuc pipian rojo poblano al pastor tinga baja picadillo vera cruz 66% 73% 80% 69%
  5. 5. crackers tortilla chips popcorn cheese snacks only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english only spanish mostly spanish mostly english only english 68% 75% 53% 52% 49% 59% 73% 57% 45% 60% 69% 56% 50% 62% 57% 50%
  6. 6. Sweet snacks consumed by hispanic adults on a regular basis, by gender female male female male female male Ice cream Yogurt Fresh bakery female male female male female male Fruit/trail mixes Frozen treats Cut fresh fruits
  7. 7. Key Factors The most important factor for Hispanic adults when buying snacks —- is flavor. flavor brand price health nutrition
  8. 8. Buying Locations small store supermarket fastfood once a week once a month produced by

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