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Potholes on the Journey to Design Transparency

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Design transparency is the most effective way to communicate with your stakeholders and give them insight into your design process. This presentation focuses on cultural changes, ways to share, and how to collaborate with stakeholders. To hear the audio, visit http://www.uxaustralia.com.au/uxaustralia-2012/potholes-on-the-journey-to-design-transparency

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Potholes on the Journey to Design Transparency

  1. POTHOLES ON THEJOURNEY TO DESIGNTRANSPARENCY Jake Causby @jakecausby
  2. THE JOURNEYIts OK, youre a Goonie and Goonies always makemistakes... just dont make any more.Jake Causby @jakecausby
  3. PRESENTING AN IDEAJake Causby @jakecausby
  4. DESIGN TRANSPARENCY?Insight into the design processJake Causby @jakecausby
  5. WHY IS THAT GOOD?• So they can understand what’s important to you• So you can understand what’s important to them• Stops you going too far in the wrong direction• Shared understanding, reducing documentationJake Causby @jakecausby
  6. DESIGN TRANSPARENCY IS Culture Sharing CollaborationJake Causby @jakecausby
  7. Story of the RogueWidget Designer
  8. Photo: Seb RuizCULTURE5 important culture shifts you can pushJake Causby @jakecausby
  9. Photo: Docbaty1. STRONG SENSE OF TEAMJake Causby @jakecausby
  10. 2. OWNERSHIP Henry Tapia “Everyone gets a say, but not everyone will have their way”Jake Causby @jakecausby
  11. 3. LEADERSHIPFrom Kim Goodwin’s “Experience Leadership” 2011 • You don’t need to be a manager to be a leader • Great leaders make people want to volunteer • Understand change and resistance to change • Set clear vision for success and be persistentJake Causby @jakecausby
  12. think make check4. ITERATIVE PROGRESSJake Causby @jakecausby
  13. 5. DEFINITION OF DONE• How will you know if you’re done if you haven’t agreed what that will look like?• Needs to be defined up front• Value : pain ratio needs to be better than your competitorsJake Causby @jakecausby
  14. 5. DEFINITION OF DONE not good enoughVALUE TO CUSTOMER somewhere in here is optimal wasted time! TIME SPENTJake Causby @jakecausby
  15. 5. DEFINITION OF DONE not good enoughVALUE TO CUSTOMER somewhere in here is optimal wasted time! TIME SPENTJake Causby @jakecausby
  16. 5. DEFINITION OF DONE not good enoughVALUE TO CUSTOMER somewhere in here is optimal wasted time! TIME SPENTJake Causby @jakecausby
  17. DESIGN TRANSPARENCYCulture Sharing Collaboration• Strong sense of team • Ways of sharing • Visual material• Ownership • Start a design wall • Sessions• Leadership • Effective sharing • Pairing• Iterative progress • Selective sharing • Discussions• Definition of done • Critique technique • Usability testing help • Pattern libraryJake Causby @jakecausby
  18. Story of thePerfectionistProduct Manager
  19. SHARING YOUR WORK5 considerations for effective sharingJake Causby @jakecausby
  20. 1. WAYS OF SHARINGJake Causby @jakecausby
  21. 1. WAYS OF SHARINGJake Causby @jakecausby
  22. 1. WAYS OF SHARINGJake Causby @jakecausby
  23. 1. WAYS OF SHARINGJake Causby @jakecausby
  24. 1. WAYS OF SHARINGJake Causby @jakecausby
  25. 1. WAYS OF SHARINGJake Causby @jakecausby
  26. 1. WAYS OF SHARINGJake Causby @jakecausby
  27. 1. WAYS OF SHARINGJake Causby @jakecausby
  28. 2. START A DESIGN WALLThings we tried: • Design wall as a place for the latest designs • Design wall as a massive kanban board • Design wall as a user map of the app • Weekly scheduled feedback sessionsJake Causby @jakecausby
  29. 3. EFFECTIVE SHARING• Specify up front what you want feedback on• Use indicative fidelity• Be prepared to educate and explain• Entertain ideas from other people• Don’t use UX jargonJake Causby @jakecausby
  30. 4. SELECTIVE SHARING• Only share early concepts with immediate stakeholders• As designs become more solid, open it up to a wider audienceJake Causby @jakecausby
  31. 5. CRITIQUE TECHNIQUE “A critique is different from proofing the design. When we proof, were looking for those little details, like typos and inconsistencies, that distract us from reaching perfection. Proofing is about polishing, whereas critiquing is about reaching understanding.” — Jared Spool, 2008 (What Goes into a Well-Done Critique)Jake Causby @jakecausby
  32. DESIGN TRANSPARENCYCulture Sharing Collaboration• Strong sense of team • Ways of sharing • Visual material• Ownership • Start a design wall • Sessions• Leadership • Effective sharing • Pairing• Iterative progress • Selective sharing • Discussions• Definition of done • Critique technique • Usability testing help • Pattern libraryJake Causby @jakecausby
  33. Story of theMissing Pieces
  34. Photo: Jay RogersCOLLABORATION6 ways to collaborateJake Causby @jakecausby
  35. 1. VISUAL MATERIALJake Causby @jakecausby
  36. Photo: Jurgen Spangl2. COLLABORATION SESSIONSJake Causby @jakecausby
  37. 3. PAIRING• With another designer to sketch and conceptualise ideas for user-flows or UI• With a product manager to do competitor analysis and establish which features to build and in what priority• With a developer to sketch, conceptualise and prototype UI and discover technical limitationsJake Causby @jakecausby
  38. INTERACTION MATRIXJake Causby @jakecausby
  39. 4. IMPROMPTU DISCUSSIONS• Non-designers love being part of the design decision making process• Sketch, discuss, look at the screen; whatever’s necessary• Specify “available” times if necessary, but keep impromptuJake Causby @jakecausby
  40. 5. USABILITY TESTING• Other disciplines have their focus elsewhere• Sit in or be the note-taker during usability testing sessions• This gives them • Insight into user pain • Motivation to help improve the user experience • UX buy-inJake Causby @jakecausby
  41. 6. LIVE PATTERN LIBRARY• Gets designers talking and collaborating more to devs• Increases velocity • Less discussion about “style” – more about “purpose” • Designers can use it for prototyping • Developers can implement in secondsJake Causby @jakecausby
  42. DESIGN TRANSPARENCYCulture Sharing Collaboration• Strong sense of team • Ways of sharing • Visual material• Ownership • Start a design wall • Sessions• Leadership • Effective sharing • Pairing• Iterative progress • Selective sharing • Discussions• Definition of done • Critique technique • Usability testing help • Pattern libraryJake Causby @jakecausby
  43. DESIGN TRANSPARENCYCulture Sharing Collaboration• Strong sense of team • Ways of sharing • Visual material• Ownership • Start a design wall • Sessions• Leadership • Effective sharing • Pairing• Iterative progress • Selective sharing • Discussions• Definition of done • Critique technique • Usability testing help • Pattern libraryJake Causby @jakecausby
  44. DESIGN TRANSPARENCYCulture Sharing Collaboration• Strong sense of team • Ways of sharing • Visual material• Ownership • Start a design wall • Sessions• Leadership • Effective sharing • Pairing• Iterative progress • Selective sharing • Discussions• Definition of done • Critique technique • Usability testing help • Pattern library Available at jakecausby.com/uxaJake Causby @jakecausby
  45. THANKS FOR BEINGAN AWESOMEAUDIENCE Jake Causby @jakecausby

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