2. For this drink idea I plan
to use a ancient Greek themed
font to put across the theme of
god like strength and energy.
The colours I use will also
be themed around this using
reds, golds, white and blue.
I could also use some black with
lightning across it. This will fit
with the theme of the Gods.
Idea 1 (Pre-gym)
3. There are many very iconic but
simple shapes and styles of
images or drawing that I can
replicate that have very strong
connotations of Ancient
Greece.
This era works very well in a
sporting area as well as Greece
is where the Olympics
originated.
The Greek stories of Hercules,
the Minotaur, Zeus and many
others are all of people or
creatures with huge strength
and power and so this drink will
be very appealing to people
who want to get as big and
strong as they can.
4. Idea 2 (Healthy)
I could use these colours in the design of
my products as they all are quite bright and
vibrant and connote energy and life.
I like the idea of an Asian theme as the
western world sees theirs as a very healthy
lifestyle and culture with strong connotations
of spirituality. I think this contrasts the belief
held by many people that energy drinks are
hardcore, unhealthy and unnatural. Marketing
my drink as a healthy, good for the soul drink
could work well.
The fonts I have chosen are oriental
themed and I really like them. They are
decorative and interesting but not so much
that they are undecipherable, this is an
obvious good thing as the customers need to
be able to read the brand name.
5. Adding a yellow stroke to the centre
gives the text a vibrant, electrifying
appearance that connotes energy.
Using an outer glow can achieve the
same effect.
Instead of adding a coloured glow or
stroke I have this time coloured the text.
This means that the connotations of
vibrancy and energy are still there and a
drop shadow effect can be added. This
works well to bring the text off the
page.
Here is a logo I quickly designed to show how all
the colours could work together.
6. I did some research looking at
oriental advertisement posters
and packaging and the best
ones I found were all relatively
simple designs with quite large
blocks of colour and a
emphasis on typography.
I really like this style and I
think it works well and I want
to try recreate that in my
work.
I may look at changing the
colours I have selected and
only having one. This will
make my work bolder and
stand out more.
7. Here is another logo
example I quickly designed
to show how it would look
with only one colour and a
more simple design.
