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1. Swot Analysis.
Strengths;
 Supportsstreaming.
 Will be a more affordableoption.
 Could play to the weaknessesof its opposition products. For
examplebattery life is a common complaintaboutApple
products, and so ensuringour MP3 has a very good one will be
good.
Weaknesses;
 The productisgoing against some very tough, well-established
opposition.
 Many peopleprefer iTunesto Spotify.
 Some propelmay not have Wi-Fi or access to the internet.
Opportunities;
 If set at the correct price and targeting the correct audienceit
could be a real challenger to Apple.
 A partnership with Spotify could be usefulfor usand
promotion from them will increase sales.
 Could havealbums or songs that can only be streamed, or can
be streamed early, through our device.
Threats;
 Apple
 The revivalof vinylhappeningcurrently.
 With this revivalCDsmay also become morepopular
 Spotify’ssuccess will directly affect ours.