1.
Charity Drive Report
Foundation in Natural and Built Environments
Group Members Student ID Report Roles
Teh Qing Da (Bryan) 0318590 Objectives, Target Market,
Executive Summary
Zi Zhao Choo 0320498 Pricing, Promotion,
Competition analysis
Hirendran Sivaganam 0319894 Product & Packaging,
Sponsors, Camera man,
Appendices
Jacquelyn Vanessa 0320021 Human resource planning,
Evaluation of result,
Distribution, References
Subject : Introduction To Business
Lecturer : Mr. Chang Jau Ho (Joe)
Submission date : 20th June 2015
2. CONTENTS
Contents Page Number
1. Executive Summary 2
2. Objectives 3
3. Targeted Market 4
4. Competition Analysis 57
5. Product and packaging 810
6. Pricing 1112
7. Promotion 1314
8. Sponsors 1516
9. Distribution 1718
10. Green Measures 1920
11. Human Resource Planning 2122
12. Evaluation of Result 2324
13. Appendices 2528
14. References 2930
Charity Drive Report | The Only Onigiri | Taylor’s University 1
3. Executive Summary
The purpose of this charity drive event is to raise funds for any charity society of
our choice. We have chosen to raise funds for Nepal Rehabilitation Relief Efforts,
organized by MMICare Association. Other than gathering donations from several
sources, we also learnt how to deal with cash flow and proper business. In order to carry
out this business activity, we had to analyse our targeted market which involves with
crowd in Taylor’s University, for example, students, lecturers and also visitors. For that,
we have decided to involve in the F&B business and also decided to sell only one product
which was Onigiri by NikoNiko which located at SS15 Subang Jaya because it has a low
cost price and it is also something the public would love to buy after several surveys. To
hit our targeted profit of RM2500 for getting A grade, we had to gather as much
donations and as much sales as possible in a period of 5 days. We also had to promote the
product we are selling as efficient as possible to persuade customers to buy it. Lastly,
after the charity drive, we have donated the large sum to the organisation society and
everything went as planned.
Charity Drive Report | The Only Onigiri | Taylor’s University 2
4. Objectives
We have chosen to donate our gathered profit to Nepal Rehabilitation Relief Efforts,
organized by MMICare Association. The reason why we have chosen to donate to this
organisation is because this organisation is a well known NonProfit Organisation that really puts
their heart and effort in the work they do. Currently they are undertaking a project which is
providing shelter to the quake victims of Nepal. The mother of one of our group members who is
part of the organisation that actually visited the quake victim’s site offered a helping hand and
make a change of the victim’s fate.
We have successfully earn a donation amount of RM1000 adding up with our profit gain
which are RM2000. With the overall profit of RM3000 that we have earned, we are able to help
several victims and equip them with 3 shelters and provisions including a solar light to last 2
months. Each complete shelter with door and light costs RM1k.
Charity Drive Report | The Only Onigiri | Taylor’s University 3
5. Targeted Market
Our targeted customers would be mostly students and lecturers from Taylor’s University
Lakeside Campus as our booth are set up in front of SLC (Student Life Centre). Choosing
oNigiri as a product to sell has been a very good choice because it is very convenient to consume
it, it is convenient to carry it around and it is easily disposed due to the onigiri we are selling are
firmly sealed with a transparent packaging which can be preserved up to 24 hours!
SLC is a very strategic area as thats a path that most of students and lecturer passes
through in order to get to their classroom or staff office. Population that passes by SLC are
relatively high and as a student, most of the time we just do not have sufficient time to really sit
down and enjoy our meal due to hectic and packed classes and tutorial timetable and also a high
amount of assignments in a short period of due date. therefore, we offer something which was
easy to carry around and can be consumed everywhere and anytime.
The onigiri we sold had a good and fulfilling servings per meal, and it is enough to
consume for average students. By setting the price of RM5.00 after several surveys, we think that
this price is just nice and it also ease the cash deal between us, seller and customers because
customers would prefer by just giving a piece of RM5 note instead of coining out small changes
which takes up some time and also troublesome. As an average student, RM5 is just nice and i
doubt we would not pay RM5 for a meal.
Charity Drive Report | The Only Onigiri | Taylor’s University 4
6. Competition Analysis
Onigiri is considered as healthy food . So that, most of our competitors are food seller.
In this project, all of us have to sell something in order to get RM 2.5k to hit our target. It means
that our coursemates will be the main competitor for our business.
“K.O KULTURE Group’ are selling chicken
kebab, browines, drinking such as coconut juice.
Those food is directly threatened our business
because it consider as same categories with our
onigiri. They targeted those students who just want
some healthy snacks but students prefer normal
lunch.
“Ikea Group” was located in front of us. They are selling all
kind of ikea food including curry puffs, noodles, drinks ,
meatballs and etc. They came out 1 lunch set which cost
about Rm15 including everything. Most of their customer
won’t buy our onigiri once they eat their lunch set. Some of
their customer complain about the price.
Charity Drive Report | The Only Onigiri | Taylor’s University 5
8.
Competitor Product Strength Weakness
K.O KULTURE chicken kebab,
brownies, drinking
such as coconut juice.
consider as healthy
snack
Students prefer
food or lunch which
can full.
Ikea curry puffs, noodles,
drinks , meatballs
A plentiful lunch set Lunch set is
expensive than
taylor’s food.
Uncle Qayyum tea bottle, fruit tea Unique drinks Targeted for specific
students.
Fish balls Fish balls, egg tay delicious fish balls
and egg tay
Food demand is very
low
Softserve Icecream Famous and popular
among taylorians
Limited working
hour.
Charity Drive Report | The Only Onigiri | Taylor’s University 7
9. Product and Packaging
ONIGIRI
When we were in the process of choosing a product to sell, we all had a clear picture of some of
the characteristics our product should have. We were looking for a food product that could be
easily packaged and sold. Since most our targeted customers were busy college students, our
product also had to be small and can be easily eaten on the go. Therefore, after listing down
some options we decided to choose Onigiri
as our product to sell.
Onigiri also known as omusubi,
nigirimeshi or rice ball, is a Japanese food
made from white rice formed into triangular
or cylinder shapes and often wrapped in
seaweed. Traditionally, an onigiri is filled with pickled ume (umeboshi), salted salmon,
katsuobushi, kombu, tarako, or any other salty or sour ingredient as a natural preservative.
Despite common misconceptions, onigiri is not a form of sushi. Onigiri is made with plain rice
(sometimes lightly salted), while sushi is made of rice with vinegar, sugar and salt. Onigiri
makes rice portable and easy to eat as well as preserving it, while sushi originated as a way of
preserving fish.
Charity Drive Report | The Only Onigiri | Taylor’s University 8
10. We purchased our product from Niko Niko Onigiri which renowned Onigiri seller and distributor
located in SS15 Subang Jaya. This made it easier for us to attract customers as our supplier was
well established and popular in the industry. NikoNiko Onigiri had their first shop opened at Sri
Petaling. They opened on December 2012. The chef and owner Mike Chin learnt his Onigiri
skills originally from Japan.
Mike Chin (in blue) with this teacher
Product Features:
Affordable for the average student. (RM 5.00)
Wide variety of flavours. We sold:
Tuna, Deep Fried Salmon, Deep Fried Chicken, Chicken Teriyaki, Ebiko, and Katsuobushi
Freshly sold. Our products are freshly cooked as we collect them hot and on a daily basis every
morning before we start selling.
Can be kept for up to 24 hours.
Charity Drive Report | The Only Onigiri | Taylor’s University 9
11. Packaging Features:
Wrapped in clear plastic thus, making it easier for
customers to see its content.
Flavours are stated on each packaging
Packaged tightly and fits hands easily making
easier to hold or eat while walking.
Has a specific way to opening the package so the
contents do not spill out.
HOW TO OPEN AN ONIGIRI THE RIGHT WAY
Charity Drive Report | The Only Onigiri | Taylor’s University 10
12. Pricing
For our business charity drive project, the product that we chose to sell are onigiris. This is
due to the fact that there are a huge majority of people that likes Japanese snacks. By doing so,
we have to find a low cost supplier in order for us to not spend too much for this project.
Initially, Bryan found a supplier who sell onigiris at the price of Rm3.10 per onigiri.
Although the target of our project is to earn RM2500, but we wanted to take up the
challenge to hopefully reach over RM3000. This is because we are donating our profit to the
earthquake victims in Nepal, and donating RM1000 is enough to build one shelter in Nepal for
those affected. Hence, the reason to our RM3000 goal so that we could lend a hand indirectly to
build at least 3 houses in Nepal.
Since our group planned to gain at least RM2 as profit for each onigiri we sold, we
decided to sell each onigiri at RM5. It not only is affordable for students around Taylor’s
University, but it also benefits our group from earning more
than the cost price. Besides that, we also wanted all of our
prices to be the same and balance as it is easy for us to do
accounting, as well does not confuse customers. Therefore, we sticked with one price for all
onigiris despite having different flavours.
Charity Drive Report | The Only Onigiri | Taylor’s University 11
13. Before our charity drive week started, we had a “test drive”. We ordered 40 onigiris to sell
and it sold off within 1 hour. Within that one hour, we earned a profit worth RM 81. We then
realized the profit we earned was not enough to reach our target, and so we decided to search for
another supplier that has a cheaper cost price per onigiri. In the end we managed to find an
onigiri supplier from SS15, Subang Jaya that offers RM2.50 per onigiri.
On the first day of our business charity drive week, we ordered 150 onigiris because that
amount is just nice to roughly figure out if the business is doing good, or going down the drain.
We continued selling 150 onigiris the following day, and realized that our onigiri business is
doing bombastically. We sold all the onigiri in between 3 hours. This resulted us to increase our
ordered onigiris to 220 pieces for the following two days. On the last day of our business charity
drive week, we lessen our order to 170 pieces since we were already reaching our RM3000
target.
Charity Drive Report | The Only Onigiri | Taylor’s University 12
14. Promotion
Promotion is very important in this group because we only sell 1 product and the only
way to attract customer is by promoting. Selling 1 product is very risky because we have to deal
a lot of factors.
There are few ways we promote our Onigiri. First is a catchy name for our Stall. We name it
as “ The Only Onigiri “. It’s give customer a impact that we are the only ongiri they should buy
from. Beside that, we are using the contrast color for our poster. That’s why our poster are more
outstanding compare to others.
In addition, we did some video promotion for our onigiri. We try to find most prevalent video
clip and convert it in our onigiri video clip promotion. We were inspired by the “Charlie charlie
challenge”. It was a social media trend at that moment.
Charity Drive Report | The Only Onigiri | Taylor’s University 13
15.
“Charlie Charlie Challenge” example
According to research, now days young generation spent most of the time in social media
such as facebook, instagram, snapchat and etc. It is very popular and convenience in this modern
age. We created an instagram account for our onigiri because instagram is more effective on
picture compare to Facebook. We invited all our friends to support our page. So that, more
people will recognize our stall.
Last but not least,. We used the name of
“Nepal”. Instead for asking donation, we are selling
the onigiri to you for helping Nepal. Build 1 shelter
in Nepal cost 1k, we have to get at least 3k for Nepal.
Charity Drive Report | The Only Onigiri | Taylor’s University 14
16. Sponsors
Initially, all of us in the group were afraid
that even after selling our products we might not
reach one of the main requirement of this project,
which was to earn a profit worth RM2500 or
more. Thankfully, we have our family members
and friends who were kind and considerate
enough to donate a sum of money for charity and
to help us achieve the amount we are yearning
for. All of the profits earned during this charity
drive will be donated to the Nepal Rehabilitation
Relief Efforts, organized by MMICare
Association. MMICare Organizations is a nonprofit organization that is mobilizing medical
equipment for the Spinal Injury Rehabilitation Centre in Kathmandu, Nepal. We approached two
main people to be our sponsors. One of them was Jacquelyn’s father Mr. Johnson Tee, who
generously contributed a total of RM 500.00. Furthermore, we also managed to get donations
from a non profit organization, Cosmic Rain Sdn Bhd who also donated RM500.00 to our cause.
We targeted these two sponsors as they were personal relatives as well as supporters of our
cause. We approached Mr. Johnson by contacting him personally through telephone with the
help of Jacquelyn, our group member. We approached Cosmic Rain Sdn Bhd by sending them a
Charity Drive Report | The Only Onigiri | Taylor’s University 15
17. formal letter stating our objectives and proposal. Finally we also obtained donations from a few
generous students of Taylor’s University Lakeside Campus. After summing up all the donated
money, we received RM1,019 in total.
Parties that donated Sum of Money (RM)
Johnson Tee (Jacquelyn Vanessa’s
father)
500
Cosmic Rain SDN. BHD. 500
Students from Taylor’s University
Lakeside Campus
19
Total (RM) 1,019
Charity Drive Report | The Only Onigiri | Taylor’s University 16
18. Distribution
As our products are already ready made by an onigiri shop located in SS15, Subang Jaya
called NikoNiko, our group did not have to do much other than drive to SS15 and pick the
onigiris up to transport to campus via car. Bryan who was the only member with a car, drove to
SS15 at 10 in the morning to get our ordered onigiris while it’s still warm and fresh. This went
on for a week long. When Bryan reaches the roundabout in campus, the rest of the group
members carry all the plastic bags filled with the ordered onigiris and starts arranging them at the
given stall. The journey from SS15 to Taylor’s campus is around 20 minutes. The onigiris are
then arranged row by row according to its flavour, which varied from teriyaki chicken,
deepfried chicken, ebiko, deepfried salmon and tuna.
The selling would be mainly done at the stall itself. However, when the stall is starting to
attract less customers and sales start to progress slowly, a pair from the group would go around
campus and start selling to customers directly. The onigiris are carried around on an egg tray,
Charity Drive Report | The Only Onigiri | Taylor’s University 17
19. filled with all of the ordered flavour. This strategy allows the group to save more time and it
helps to quickly sell off all of the onigiris.
Most of us were selling at the ground floor or second floor where students will pass by on
their way to lunch. It is easier to approach customer when they are hungry. The open areas are
our target location. After we walk from the Student Life Center to Block E second floor, we will
rest for about 30 minutes while waiting for the new customers. We also targeted the architecture
studios which is located at Block E . It will be more convenient for them to buy our onigiri when
we walk around.
Besides that, we also allowed students to pre book their onigiris just incase we sell out too
quickly. This is to reclaim back our customer’s trust. We will deliver them onigiri for them if
they required any transportation helps.
Charity Drive Report | The Only Onigiri | Taylor’s University 18
20. Green Measures
Relatively, there are only a few environmental waste that were produced throughout our
whole charity drive sales due to the fact that our products are edible. The product that we are
selling are NikoNiko’s onigiris, which are wrapped with a plastic covered packaging. It makes it
easy to bring around because of its easy way of opening the wrapper.
Not only that, plastics are also one of the
products that are able to be recycled. Basically, plastic
recycling refers to the process of recovering waste
plastic and reprocessing it into something useful and
new. Even though plastic is not exactly biodegradable,
but recycling it do help in making a difference as it is
part of global efforts to reduce plastic in the waste stream. Based on an article written by The
Conversation on the 13th February 2015, eight million tonnes of plastic are going into the ocean
each year. Thankfully, our group does not contribute to those polluters that does so because of
the ability to recycle.
During the distribution stage, we used just one car to get our products from the supplier.
We only assigned one person instead of all four of us to get the products due to the fact that it
saves time and money, as well as lessens the carbon monoxide from being emitted from the
vehicle’s exhaust system. We also used egg cartons as our medium to hold our onigiris while
Charity Drive Report | The Only Onigiri | Taylor’s University 19
21. going around campus to sell them off. Others would normally use a fancy tray for a good first
impression but our group emphasizes more on the green measures taken whilst completing this
project. Hence, we used 2 egg cartons we found at our homes as it could be recycled once our
project is done.
There’s also not much hassle when managing our onigiris, as the packaging shows an
instruction of an easy way to open it. Just a few peeling of plastic here and there, and voilà. You
will have an onigiri without the packaging in your hands! As for the plastic packaging, it can be
thrown into a plastic recycle bin for it to be recycled. As mentioned earlier, it can help in
reducing plastic in the waste stream.
Last but not least, the measures we took throughout the whole charity drive event did not
need the consumption of electricity or water. We just used
papers to print our posters and flyers, as well write down the
five different names of our flavoured onigiris. After our
business was over, we threw it all into the recycle bin for it to
be reused again once it has gone through the paper recycling
process.
Charity Drive Report | The Only Onigiri | Taylor’s University 20
22. Human Resource Planning
As days turned to weeks that slowly progresses up to our business sales week, we divided roles
in order for our work done to be more efficient and for the job at hand to be completed quicker.
I. Director
Choo Zi Zhao who holds this role, gave the whole team a clear direction on how to achieve the
specific goals and objectives. He too is a good motivator for all the team members to gain their
momentum back in selling the products.
II. Sales Team
Hirendran, Jacquelyn and Bryan worked together to promote the goods at strategic places during
strategic times. Different types of marketing and advertising technique were used to draw people
into buying the products from The Only Onigiri.
III. Accounting and Finance Team
This was handled by Jacquelyn and Choo. After every sale, receipts are kept with them as well as
the money earned. Also, counting money at the end of the day gives them a rough amount of
onigiri needed to be ordered to sell on the following day to be able to reach their targeted goal.
Charity Drive Report | The Only Onigiri | Taylor’s University 21
23. IV. Documentation and Report Team
Photos and videos were all documented under the wings of Hirendran. Whereas for the report
team, every group member contributed equal effort to ensure fast progress.
In a nutshell, distributing work to each of the group members most definitely helped our group a
lot because it lessens one’s stress and tasks at hand. Also, it is right and fair that each group
members gives out equal amount of effort as the rest of the group members.
Charity Drive Report | The Only Onigiri | Taylor’s University 22
24. Evaluation of Results
Revenue
Sales RM4,750
Less: Cost of good sold RM2,399
Gross Profit RM2,351
Add
Donation RM1,019
Adjusted Gross Profit RM3,370
Less: Operating Expenses
Mounting Board RM6.00
Printing RM10.00
Receipt Book RM50.00
Stock Loss RM300
Total Operating Expenses RM366.00
Net Profit: RM3,004
Charity Drive Report | The Only Onigiri | Taylor’s University 23
25. In the author’s opinion, we have really done well throughout our business charity drive
week. Not only did we hit our RM2500 target, but we managed to reach up to over RM3000.
That gives the quake victims in Nepal a bonus. This is due to the fact that RM1000 can build a
shelter for the victims. Since we are donating all of our profit to the earthquake victims in Nepal,
it is confirmed that we get to help Nepal build up to 3 shelters. In conclusion, not only did we
complete the tasks and requirements for this project, but we also helped those who are in
desperate need. The feeling we get after knowing we have helped the unfortunate is really
heartwarming and liberating. This will definitely not be our last time lending a helping hand to
charity organizations. As once said by America’s famous television host and comedian Ellen
Degeneres, “Here are the values that I stand for: honesty, equality, kindness, compassion,
treating people the way you want to be treated and helping those in need. To me, those are
traditional values.”
Charity Drive Report | The Only Onigiri | Taylor’s University 24
29. GIFT HER WITH LIFE FUND
MMICARE ASSOCIATION (REG: 739)
To:
The Only Onigiri Team
Foundation In Natural and Built Environment Department,
Taylors University, Subang
Team Members:
Choo Zi Zhao
Jacquelyn Vanessa
Bryan Teh
Hirendran 22 June 2015
REF: Donation to #NepalRehabShelter programme
Dear Team members,
Good day. On behalf of the Nepal Rehabilitation Relief Efforts Programme (#NepalRehabShelter), allow us to
record our deepest gratitude to the members of The Only Onigiri group for supporting the construction of three zinc
shelters complete with doors and flooring for three families in the Kokani district off Kathmandu in Nepal.
Kokani district is 6,000 ft above sea level and was among the many villages devastated by the April 25th
earthquake
and subsequent avalanche
To construct each shelter will cost RM1,000. We thank you for donating RM3,000 towards this
#NepalRehabShelters programme.
The #NepalRehabShelter programme is being carried out with the assistance of the volunteers from the Yasodha
Devi Community Trust in Nepal. The Gift Her With Life Fund is operated by the 14yearold government registered
NGO, MMICARE Association.
Thank you for your kind support.
Kind Regards
Mohanapriyaa
Mohanaapriya Sina Raja
Executive Director
GIFT HER WITH LIFE FUND
Mobile: 012 3370935
MMICARE Association.: Level 28, The Gardens, South Tower Mid Valley, 59200 Kuala Lumpur.
Tel: 603-22987364 Fax: 603-22987333
Charity Drive Report | The Only Onigiri | Taylor’s University 28
30. References
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June 2015, from
http://www.victoria.ac.nz/vbs/teaching/publications/VBSreportwritingguide2013July.
pdf
2. Facebook. Niko Niko Onigiri. Retrieved 20 June 2015, from
https://www.facebook.com/NikoNikoOnigiriPuchong
3. Brainy Quote. Helping Quotes. Retrieved 20 June 2015, from
http://www.brainyquote.com/quotes/keywords/helping.html
4. Small Business Trend. (2014). 5 Keys To A Great Small Business Marketing Strategy.
Retrieved 20 June 2015, from
http://www.brainyquote.com/quotes/keywords/helping.html
5. The Conversation. (2015). Eight million tonnes of plastic are going into the ocean each
year. Retrieved 20 June 2015, from
http://theconversation.com/eightmilliontonnesofplasticaregoingintotheoceaneach
year37521?utm_medium=email&utm_campaign=Latest%20from%20The%20Conversa
tion%20for%2013%20February%202015%20%202439&utm_content=Latest%20from
%20The%20Conversation%20for%2013%20February%202015%20%202439+CID_811
1cc52bc82b189851de35b509deabd&utm_source=campaign_monitor&utm_term=Eight%
20million%20tonnes%20of%20plastic%20are%20going%20into%20the%20ocean%20ea
ch%20year
6. Wikipedia. Onigiri. Retrieved 20 June 2015, from
Charity Drive Report | The Only Onigiri | Taylor’s University 29
31. https://en.wikipedia.org/wiki/Onigiri
7. Mike Michalowicz,. (2013). THE 50 BEST MARKETING STRATEGIES FOR SMALL
BUSINESS. Retrieved 20 June 2015, from
http://www.mikemichalowicz.com/the50bestmarketingstrategiesforsmallbusiness/
Charity Drive Report | The Only Onigiri | Taylor’s University 30
