The presentation discusses about the Indian cinema and studio system

1. CINEMA & STUDIO SYSTEM
J.Janardhan

2. THE STUDIO SYSTEM
 Studio system made appearance in Bombay, Calcutta and
Madras
 In Bombay, V. Shantaram set up ‘Prabhat Film Co.’
 He made films under his studio at regular intervals
 Most of the films were directed by Shantaram
 Ayodhyacha Raja (1932), Sant Tukaram (1936) &
 Amar Jyothi (1936)

3. THE STUDIO SYSTEM
 The Prabhat Film Co. later moved to Pune
 In 1935, Himansu Rai started ‘Bombay Talkies’
 Imperial Film Co. another major studio in Bombay
 JBH Wadia established ‘Wadia Movie Tone’
 The studio credited the making of first thriller shot on location
Toofan Mail, (1932), Jai Bharat (1936) & Hunterwali (1935)

4. THE STUDIO SYSTEM
 New Theatre Co., was established in Calcutta
 It produced Chandidas (1932), Devdas (1936)
 K.C. Barua’s Devdas was made in Hindi & Bengali
 The same studio introduced the Bimal Roy into silver screen
 Do Bigha Zameen (1953)
 Madras United Artists- made films in Tamil, Telugu and
Malayalam
 The Southern Studio produced films also in Hindi

5. DECLINE OF THE STUDIO SYSTEM
 During the 1940s, big companies lost their hold on Studio
systems
 Shantaram left Prabhat in 1941
 He started making films in his won banner
 This movement led to raise the star system in India
 Formula films and block money enters into the industry
 Shantaram made ‘Journey of Dr. Kotnis’, Dhatri Ke Lal
 Mehaboob Khan made ‘Mother India’

6. THE GOLDEN AGE
 During the 1950s &60s Sohrab Modi and Mehboob Khan continued film
ventures
 Modi’s ‘Jhansi Ki Rani’(1953) was India’s first colour feature
 Raj Kapoor & Guru Dutt started their career in Bombay Talkies
 Later, Raj Kapoor acted and directed his own pictures
 He made Awara, Shri 420, Mera Naam Joker, Sangam etc
 In 1970s, he directed Bobby, Satyam Shivam Sundaram and Ram Teri Ganga
Maili
 His movies runaway successes in Russia and the Arab countries


7. FOREIGN PRODUCTION
 Indian production houses started tie ups with foreign
production companies
 Pardesi was made with the Indo-Soviet co-production
 Guru Dutta, Mehboob Khan, V. Shantaram made their mark on
Indian cinema
 In 1960s, Mughal E Azam stood as a Costume epic story.
 In 1970s, the angry young man show started on silver screen
 Bobby, Sholay, Zanzeer, Amar Akbar Antony.

8. ACTION GENRES
 In 1980s, the box office draw was disco.
 Music and Dance played key factors in film success
 In 1990s, Romance, Song, Dance, endless arguments were took place
in the films
 End of the 20th Century and first decade of 21st century stood as
remarkable period
 Mainstream movies in Hindi, Tamil and Telugu attracted audience
 This period witnessed the Digitalization, LPG policies

9. CORPORATISATION
 FDIs, banks, Insurance Companies and FICCI were supported
the Industry
 Professionalization replaced the block money in the industry
 Multiplexes, digital theatres offered different experiences to
viewers
 Small budget films could be released in multiplexes
 PVR Cinemas Ltd.
 INOX Leisures Ltd.
 Pyramid Saimira
 Mukta Adlabs
 Cinemax India, Carnival etc…

10. OVERSEAS TERRITORY
 It become lucrative
 Over 22 million Diaspora in 110 countries
 USA, UK, Asian Countries, South East Asian countries, Arab,
African countries became big market for Indian Cinema.

11. Thank You