2012 Annual Conference NEACAC Presentation

1. Empowering Chinese International
Students for Direct College
Access and Success
--Help schools help Chinese families
NEACAC’S 2012 ANNUAL MEETING AND CONFERENCE
June W Scortino
President
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2. Cultural Barriers vs. Access
• Cultural barriers
 Marketing access is highly limited
• Informed decision making process
 Is simplified without fit and match
• Application process
 Is handled by third parties
• School selection
 Is based on menu
• Career choice
 Is misunderstood
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3. Fit & Match Program vs. Success
• Why fit & match?
• Enroll the right students beyond numbers
• Practice counseling for transition issues
• Promote academic planning
• Protect your brand name
• Team up with IVY
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4. Call for Outreach
• Offer free counseling materials on your web
• Conduct enrollment workshop in China
• Offer on site counseling to Chinese students
• Distribute your materials for marketing
• Team up with IVY
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5. Recruitment Strategy
Develop a long term recruitment strategy:
 Select the right student based on fit & match
 Mandatory orientation
 Mandatory counseling
 Use technology
 Get a proposal from IVY
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6. Enrollment Strategy
• Offer early decision to Chinese students.
• Quality assurance with agents & applicants
• Student Advisory Services
 Enhanced retention rate
 Enhanced graduation rate
 Get a proposal from IVY
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7. Student Advisory Services
• Retention and Student Satisfaction
• Services are based on:
Our Services
 Visiting counselor • ESL
• Language Center
• Condition
 workshops Admissions
• Transfer
 Individual conference Counseling Chinese
students is challenge
• Ensure college success
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8. Contact Us
• www.ivycounsel.com
• jws@ivycounsel.com
• Cell 908 705 4015
• Office 908 300 8797
• Skype: Counselorwang
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