Webfluential: Influencer performance marketing

Copyright © 2020 Webfluential. All rights reserved.
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The number one
influencer performance platform
for brands & agencies
The number one
influencer performance platform
for brands & agencies

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Influencer Marketing
during Covid

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Current Status Covid 19
People are staying indoors and quarantined from their usual activities (gym,
restaurants, bars, work, movie theaters, etc).
People are spending more time virtually connecting with others via social media,
video calls, or other internet enabled devices.
People are looking for entertainment, cooking and fitness recommendations to
help them adjust to the new normal.
In-person events and congregations of more than a few people are banned
across the globe in an effort to curb the spread of COVID-19
Based on the above our Media consumption has shifted. OOH & Event
Sponsorships are no longer relevant. Radio is on the the decline and print
publishers are battling to distribute.

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When the world hits
pause…
Where you should advertise is critical. Media is bought and placed based on the
habits of people. When the pause button is suddenly pressed, all historical
modelling and predictive data become redundant and we need to relook at how
and where we communicate.
Ana Carrapichano is CEO of Mediology.

What we seeing as result…
Research shows that the average screen time is up to 5h40m per day, an 18% increase MOM. While
majority of this time is spent on social channels. Influencers have also seen an 76% increase in audience
Engagements over this period - highlighting the demand for authentic content.
https://later.com/blog/influencer-marketing-covid-19/

The challenge underscores the fact that now is the time to be
supportive to consumers, not solely commercial.
A Kantar Study found that while most of the consumers
surveyed don’t expect a lack of brand advertising,
77% do expect brands to become helpful in navigating the
new normal that we’ve found ourselves in.
But brands are significantly challenged in how they can
continue producing content with their teams distributed at
different locations.
The Challenge for
brands…

Covid 19 Bangladesh Government
Together, Xomad and the
government partnered with local
influencers to create the Social
Leader Council. The partnership,
funded by National Bank Limited,
the oldest bank in Bangladesh, use
influencers who primarily have
between 5,000 and 250,000
followers to “raise their voices and
use their influence to spread
awareness to help flatten the
curve of the COVID-19 virus.”
Promoting social distancing is one
way many countries, including the
U.S., are trying to flatten the curve.
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Nike #playfortheworld
Last month, it made its subscription
Nike Training Club app, which offers
streaming workouts, training
programs and expert tips free. It also
began pushing out more content to
Nike.com and Nike Running Club, to
serve millions upon millions of
consumers who are under lockdown.
To promote its content offering, Nike
developed a marketing campaign,
Play for the World, that utilized its
roster of athlete endorsers and shows
how they're keeping in top form during
the pandemic.
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ZARA SS20 Collection
With non essential business being
forced to shut down, Zara were
unable to rely on shooting models
within studios and with the launch
of their SS20 upon them, they
needed a new innovative
approach.
So instead Zara sent off their
newest products straight to the
residences of their go-to models.
The result? Outfits that not only
look beautifully crafted, but also
reflect the personal style of some
of your favorite faces in fashion.
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Paid partnerships
Paid Partnership
A paid partnership tag is
when an influencer tags
your business page. This
creates a tag under their
handle that shows your
brand and them. It also
gives us permission to run
ads that drive specific
objectives.
.
Branded content ad
We can run both brand and
direct response objectives
and use CTA buttons. This
means we can drive reach
and awareness,
engagement, video views,
traffic and conversions
across Instagram and
Facebook placements.

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Branded content ads FB & IG
4ximprovement on CPC

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Newsletter sign ups Traffic to site Sales

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Facebook and
Instagram
Stories Ad
Audience
Network Banner
Ad
FB & IG
Newsfeed
Mobile Ad
Site conversion
and Pixel
Organic
influencer post
One post
Many placements

Webfluential: Influencer performance marketing

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