by Vadym Radchenko

1. Cultural Differences –
Working with Americans
Vadym Radchenko
March, 2013

2. Agenda
▪ How I selected the subject… - Story
▪ Culture iceberg
▪ US Culture characteristics
▪ Examples & Tips
▪ Conclusion 

3. Story

4. What is Culture…
…anything created by
human beings –
anything which is not
natural world.

5. Action-oriented culture where
time dominates life
• Everybody is always busy.
• Actions are quick and
decisive.
• Wasting time is something
that is not tolerated.

6. Individualistic culture
Who you are and what you do matters more than who your
family is, and where you grew up.

7. Positive culture

8. Culture differences - Schedules
• Being on time is a prerequisite for a
productive business relationship
• Missing a deadline is a major professional
blunder; it is a sign of being untrustworthy.
• Trying to schedule or reschedule a meeting
last-minute is not appreciated, and could
be seen as a sign of disrespect.

9. Culture differences – Low Context

10. Feedback and Praise

11. Feedback and Praise
When expressing
disagreement, use careful
language, for e.g., “I see
your point, and while I
agree with some of what
you have said, I have the
impression …”

12. Power – less hierarchical than others

13. Effective E-mail usage
leaving the message unanswered in your inbox is an indication
that either the message or the sender is not important for you

14. Voice Mail

15. Order and Lines

16. Talk to unknown people

17. Firm handshake

18. Preparing Resume

19. How far is it?

20. The End
Ideas and implementation Vadym Radchenko
Email niceshaman@gmail.com
Twitter @VadymR
Produced by Vadym Radchenko ©