This document asks respondents questions about their magazine preferences to help determine brand identity, design, content and distribution for a new music magazine. It asks which magazine appeals based on title, photography, colors. It also asks which existing covers and fonts appeal most. For content, it asks what types of articles and pictures readers would like. Finally, it asks how readers prefer magazines be distributed, such as through phone apps or email subscriptions.

1. BRAND IDENTITY When buying a magazine, which things appeal to you the most? Underline/Circle your answer Title Photography Contents Freebies Colours Which of these magazine titles looks most appealing to you? Underline/Circle your answer Rhythm Trill TwoFor2 140 Magazine Hype What would you like to get out of buying your favourite magazine? Underline/Circle your answer Entertainment E.g. Gossip and real life stories. Stuff you can talk about with your friends E.g. TV programmes and websites. Escapism? E.g. Sci-Fi stories and cartoons All of the above

2. DESIGN Which of these excising front covers do you like the most? Underline/Circle answer Which of these fonts do you think is the best for a music magazine front cover? Underline/Circle answer

3. Content When looking through music magazines, what kind of content would you like to see? What sort of pictures would you like to see in a magazine? e.g. Celebrity life's, etc. Distribution In what ways do you prefer magazines to be distributed in? Underline/Circle your answer Phone App E-Mail Subscription