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K-1, INCORPORATED
A division of K-1 Global Holdings, LTD.
Email: info@k-1global.org
Media Relations: media@k-1global.org...
2
K-1 ANNUAL TOURNAMENTS
K-1 US Grand Prix Championship
K-1 World Grand Prix Final 16
K-1 World Max Final 8
K-1 World Gran...
3
1993 - K-1 is Established
1997 - Held First Sell Out Event At Tokyo Dome To An Audience of 74,000+
2000 - K-1 Tournament...
4
2003 through 2011, combat sports in general exploded in worldwide popularity. Areas of growth were noted
by mainstream p...
5
2013 marks the 25th anniversary of the world famous
Arnold Classic Sports Festival, the largest multi-
sport event held ...
6
K-1 WORLD GRAND PRIX FINAL TO BE HELD IN
ZAGREB, CROATIA ON MARCH 15, 2013
For the first time in history, the best kick-...
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a). GENDER:
86% Male
14% Female
b). RACE:
60% White
20% Hispanic
15% Black
1% Other
c). AGE:
1% - Ages 12-18
29% - Age 1...
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Television Coverage (*Mixed Martial Arts and Combat Sports)
 The annual percentage of growth in Pay-Per-View (PPV) sale...
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SPORTS EVENT TICKETS - INTERESTED IN BUYING NEXT 12 MONTHS
Full season tickets
5%
Individual game tickets
48%
Partial se...
10
Branding Benefits: Right to use athlete’s name, image
and likeness in product endorsement.
 Photo opportunities
 Pres...
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Combat Sport Organization Sponsorship Opportunity Packages

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You're looking at the corporate sponsorship kit that I produced and developed for K-1 Global.

In the sport of full-contact kick boxing, K-1© is the world’s premier professional kick-boxing organization.Similar to the NFL Super bowl in the United States, K-1 is world's premier professional kick-boxing promotion.

Every top ranked kick-boxer in North America, Europe, Africa, the South Pacific and Asia holds the aspiration of one day competing in K-1. [All content shown herein and in the actual corporate sponsorship kit was created by Kevin James]

Published in: Marketing
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Combat Sport Organization Sponsorship Opportunity Packages

  1. 1. 1 K-1, INCORPORATED A division of K-1 Global Holdings, LTD. Email: info@k-1global.org Media Relations: media@k-1global.org USA: www.k-1global.org K-1 GLOBAL® The world’ premier professional kickboxing organization since 1993 K-1 GLOBAL HOLDINGS, Limited Japan - Hong Kong - Eastern Europe Email: info@k-1.tv Worldwide: www.k-1.tv USA: www.k-1global.org CORPORATE EVENT SPONSORSHIP OPPORTUNITY Confidential Document. Not for public dissemination. K-1 Global Holdings, LTD. ©2013 All rights reserved.
  2. 2. 2 K-1 ANNUAL TOURNAMENTS K-1 US Grand Prix Championship K-1 World Grand Prix Final 16 K-1 World Max Final 8 K-1 World Grand Prix Final K-1 athletes are top ranked national, regional and international champions in a recognized martial art such as karate, kung fu, Muay Thai, Sanda / San Shou, French Savate, and American kick-boxing. Fighters compete for the prestigious K-1 World Championship belt and well over a hundred thousand dollars in prize money. WHAT IS K-1? K-1 events have been televised live via ESPN Sports, HDNet® in the United States, SpikeTV, Fuji TV Japan, EuroSports, and numerous other networks. Fight fans can access live broadcast on pay-per-view and the K-1 Live Stream. Confidential Document. Not for public dissemination. K-1 Global Holdings, LTD. ©2013 All rights reserved. In the sport of full-contact kick boxing, K-1© is the world’s premier professional kick-boxing organization. Similar to the NFL Super bowl in the United States, K-1 is larger in its global scope and influence. Every top ranked kick-boxer in North America, Europe, Africa, the South Pacific and Asia holds the aspiration of one day competing in K-1. Established in 1993, K-1 tournaments have been held in 38 countries, broadcast to 138 nations and streamed worldwide. Over 4,118,000 people have purchased tickets to view a live K-1 event. Pay-per-view audiences number in the hundreds of thousands.
  3. 3. 3 1993 - K-1 is Established 1997 - Held First Sell Out Event At Tokyo Dome To An Audience of 74,000+ 2000 - K-1 Tournaments Launched Overseas To Enthusiastic Fan Support 2003 - Boxing Legend, Mike Tyson Signed to Fight in K-1, but Travel Visa Issues Prevented His Appearance 2004 - K-1 World Grand Prix Is Broadcast Live to 55 Nations (*Achieved 20.1% average viewership rate which is the highest rate among shows competing within Red and White.) 2005 - K-1 World Grand Prix Is Broadcast in 117 countries 2005 - Launched K-1© Fighting Network 2005 - Held A Total of 10 K-1 Fighting Network® Tournaments 2006 - K-1 World Grand Prix Expanded Broadcast Viewership to 128 countries In Sync With Growing Fan base 2006 - SEGA™ Playstation Games and Video Products Featuring K-1 Superstars Hit The Market 2007 - Continued Expansion Throughout Asia with 16 Matches at the Finals in Korea, and The K-1 World Grand Prix Hong Kong Debut 2007 - K-1 World Grand Prix Is Broadcast To Additional Markets, A Total of 135 countries. 2012 - Under New Ownership, K-1 Rising Tournament Is Held In the USA. Other events in Madrid, Los Angeles, and Greece.
  4. 4. 4 2003 through 2011, combat sports in general exploded in worldwide popularity. Areas of growth were noted by mainstream press coverage, record shattering crowd attendance, a ground swell of new start-up organiza- tions entering the market, and major television networks such as ESPN Sports, Fox Network, and SpikeTV featur- ing combat sport events. Mike Tyson signed a contract to fight K-1 superstar, Bob Sapp. Media frenzy surrounding the announcement expanded awareness of the K-1 brand. Travel visa issues prevented Tyson’s arrival. -1. Members of the Gracie family, UFC legend BJ Penn, Alistair Overeem, Mirko Cro Cop, Cung Le, Semmy Schilt, Quinton Jackson, Kid Yamamoto, Pat Barry, Mark Hunt, Don “The Predator” Frye, Gary Goodridge, Melvin Manhoef, Duane “Bang” Ludwig, Kazushi Sakuraba, and other notables. May 2012. K-1 announces new fighter tryouts and held its first K-1 Rising Tournament in California on September 8, 2012. Within days of these announcements, Internet giant Google® identified over 768,300,000 ‘keyword’ and ‘key phrase’ searches for K-1 related content. This report substantiates the worldwide awareness of the K-1 brand. Confidential Document. Not for public dissemination. K-1 Global Holdings, LTD. ©2013 All rights reserved.
  5. 5. 5 2013 marks the 25th anniversary of the world famous Arnold Classic Sports Festival, the largest multi- sport event held in the United States every year. Event Description Audience Demographics Over 18,000 athletes from all over the world converge at this event to compete in 45 different sports. Crowds in excess of 200,000 pack into the auditoriums and festival grounds to witness the action. Date & Location Thursday - February 28, 2013. Doors open at 6pm. Fights start by 6:30pm. LOCATION: The Battelle Grand Hall which is located inside of the Greater Columbus Convention Center. ADDRESS: 400 North High Street Columbus, Ohio 43215 TICKETS: Visit the Arnold Sports Festival website or Ticket Master. http://arnoldsportsfestival.com/home/sports-and-events/K-1.html Event Media Coverage There will be over 800 exhibitors, local, national and international media coverage. Hundreds of sports journalist representing fitness, health and exercise related magazines, forums and online content will be present.
  6. 6. 6 K-1 WORLD GRAND PRIX FINAL TO BE HELD IN ZAGREB, CROATIA ON MARCH 15, 2013 For the first time in history, the best kick-boxers of the world will fight for K-1 WGP title outside of Japan. Event Description Venue & Audience Arena Zagreb has a seating capacity of 22,000. Alongside the Handball World Championships and World University Games, that were held in Zagreb, this is the most important and largest sports event ever held in Croatia. Media Coverage K-1 World Grand Prix Finals will be broadcast throughout the world. In addition, K-1 fans from anywhere in the world will be able to view the broadcast via pay-per-view and the K-1 LiveWeb Stream.
  7. 7. 7 a). GENDER: 86% Male 14% Female b). RACE: 60% White 20% Hispanic 15% Black 1% Other c). AGE: 1% - Ages 12-18 29% - Age 18-34 48% - Age 35-49 e). MARITAL STATUS: 26% Single 53% Married 03% Separated 11% Divorced 07% Widowed f). EMPLOYMENT STATUS: 55% Full Time Employees 12% Part Time Employees 06% Not Employed 14% Retired 13% Other (Students, Homemakers, Disabled) 77% of combat sport (MMA) fans are between the ages of 18-28, while 8% of MMA fans have bought sports logo apparel on the Internet during the past 12 months. (SOURCE: Scarborough Sports Marketing USA Study, Released January 2009. *Scarborough Sports Marketing. Internet Search Engine Rank Report (SERP) was performed by KJ Webstudio an independent Internet marketing firm. K-1 is comprised of world class athletes drawn from backgrounds in karate, kung fu, tae kwon do, and hybrid forms of kick-boxing. Worldwide there are more than 250 million practitioners of some form of karate or kung fu. In North America alone, 1-out-4 children between ages 8 to 14 have participated in some form of after school karate program. Fans of Hollywood block-buster karate action films increases the number of those considered the K-1 target audience. The K-1 target audience and fan base exceeds that of boxing, golf and wrestling combined. *A September 2012, search engine rank report (SERP) for the company’s primary website www.k-1.tv produced over 768,300,000 million indexed web pages. This means fans of knockout combat sport (MMA) action are actively searching for K-1 content online. During the same period over 92,000,000 organic keyword searches for ’k-1 fighting’ was documented. North America combat sport (MMA) market demographics:  Approximate Size: 31-40 million active participants.  Approximate Market Value: $50 billion (and growing).  Gender Ratio: 3:1 male: female (75% male / 25% female)  Typical Age range: 18-34 years old  Average Income: $56k/year
  8. 8. 8 Television Coverage (*Mixed Martial Arts and Combat Sports)  The annual percentage of growth in Pay-Per-View (PPV) sales increased 47% in 2004 (from 2003), to 189% in 2005, and more than doubled to 352% in 2006.  Gross revenues of PPV events has had annual increases of 47% in 2004, 232% in 2005, and 424% in 2006.  Over 55 hours of monthly of television programming on US channels including Fox, FSN, Spike TV, National Geographic Channel, Discovery Channel, and in syndication is dedicated to MMA and combat sports.  An average growth rate over the past four years of almost 390% in terms of hours of monthly television programming featuring combat sports. Television Ratings The number one rated non-team sporting event among men in the 18-34 age group (including boxing) in 2006 on television was Spike TV featuring UFC® fighters Ortiz and Shamrock. Three of the top ten most viewed fights that year were Mixed Martial Arts events, with boxing trailing behind MMA. Television Shows Featuring Combat Sports Include: 60 Minutes The Tonight Show with Jay Leno NBC Sports Jimmy Kimmel Live The O’Reilly Factor Extra Late Night with Conan O’Brien Fox & Friends Entourage Best Dams Sports Show Period Access Hollywood The Sopranos ESPN Cold Pizza Scarborough Country Outside the Lines Dr. Phil MAD TV Entertainment Tonight The Craig Kilborn Show Inside Edition Business Nation Magazine Features On Combat Sport and its Athletes: Time Maxim Advertising Age Forbes Business Week Entertainment Weekly FHM Variety US Weekly ESPN Magazine GQ Men’s Journal People Shock! Magazine STAR Muscle and Fitness Men’s Fitness Flex Magazine Stuff Magazine Sports Illustrated NEWS ARTICLES (have appeared in the following): The New York Times The Los Angeles Times Business 2.0 New York Post The Wall Street Journal The Boston Herald CBS Sportline.com Toronto Sun USA Today Chicago-Sun Times The Miami Herald The Washington Post Canadian Press The Daily News 57,166,901 video views
  9. 9. 9 SPORTS EVENT TICKETS - INTERESTED IN BUYING NEXT 12 MONTHS Full season tickets 5% Individual game tickets 48% Partial season tickets 7% Not interested 47% INTERNET USE PAST 30 DAYS Cable TV network site 9% Download/play video games 15% Download/watch movies 13% Download/watch TV programs 13% Download/watch/listen to podcasts 5% Fantasy sports 11% Sports scores/updates 37% ITEMS BOUGHT ON INTERNET PAST 12 MONTHS Sporting event tickets 10% Sports logo apparel 8%
  10. 10. 10 Branding Benefits: Right to use athlete’s name, image and likeness in product endorsement.  Photo opportunities  Press Release Distribution  Athletes name, image, likeness and statement of endorsement for company brand Apparel Branding & PR:  Official event apparel worn by athlete (fighting shorts, walkout t-shirt, ball cap).  Official event related apparel worn by corner-men (t-shirts and ball caps)  Official event related equipment - water bottle Event Signage: Your company’s logo and website URL prominently displayed on athlete’s ringside banner.  The banner is 8’X5’ in dimensions.  The banner will be visible to television cameras, spectators and media prior to the athletes entrance into the ring, at the conclusion of each round, and immediately after the fight. (*Company is responsible for timely delivery of camera-ready graphics) Web Marketing: Your company’s logo, website link and a product/service description posted on the front page of the www.teamcorbbrey.com website for an entire year.  Twice each month sponsor may post on athlete’s social media accounts (i.e Facebook, Twitter, Google Plus©, etc.) Personal Appearances: Athlete will make up to five (5) personal appearances at company sponsored functions. *To be negotiated on a case-by-case basis. SPONSORSHIP LEVELS  Platinum Sponsor - $500,000 USD  Gold Sponsor - $250,000 USD  Silver Sponsor - $200,000 USD  Supporter - $150,000 USD a). Scheduled: TBD - determined and approved by fighters availability b). Venue: TBD Multiple Venues— USA domestic and overseas. c). Broadcast Networks: ESPN Sports, Fox Sports, Direct TV, ComCast, BPI Sports, Fiji TV Japan, Telemundo, TeleFutura, Mojo, EuroSport d). Pay-Per View / Internet Streaming: K-1 Live Stream™ (Accessible anywhere worldwide to desktop PCs, laptops, mobile devices) EVENTS 2013 *Discounts may be negotiated and secured on a case-by-case basis. Certain terms and conditions apply.

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