Globalization of sport

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  • Globalization of sport

    1. 1. ECONOMIC GLOBALIZATION OF SPORT
    2. 2. HOW ABOUT A QUIZ TO START THE UNIT?
    3. 3. HOW ABOUT A QUIZ TO START THE UNIT?on a piece of paper answerthe following 10 questions: 1. Name 1 football (soccer) player. 2. Name 1 basketball player. 3. Name 1 baseball player. 4. Name 1 winner of the Tour de France. 5. Name 1 winner of the Masters Golf Tournament. 6. Name 1 professional team with players from more than 1 nationality: (what is the team and where are the players from?) 7. Name an athlete who won a gold metal at the Beijing Olympics. 8. Name a spokesperson for Nike. 9. Name 3 sponsors of any major sports teams. 10. Name 2 things Michael Jordan branded.
    4. 4. Sport started to internationalize very longago as “foreign” athletes attended theGreek Olympics
    5. 5. Sport started to internationalize very longago as “foreign” athletes attended theGreek OlympicsInternational competitions emerged withthe rise of modern industrial marketcapitalism: Wimbledon tennis 1877, US Open tennis1881, modern Olympics 1924, football World Cup 1930,the Masters Golf 1934, ski world Championship 1973
    6. 6. Sport started to internationalize very longago as “foreign” athletes attended theGreek OlympicsInternational competitions emerged withthe rise of modern industrial marketcapitalism: Wimbledon tennis 1877, US Open tennis1881, modern Olympics 1924, football World Cup 1930,the Masters Golf 1934, ski world Championship 1973 Increasingly related to commercial activity and profit-seeking companies
    7. 7. Sport started to internationalize very longago as “foreign” athletes attended theGreek OlympicsInternational competitions emerged withthe rise of modern industrial marketcapitalism: Wimbledon tennis 1877, US Open tennis1881, modern Olympics 1924, football World Cup 1930,the Masters Golf 1934, ski world Championship 1973 Increasingly related to commercial activity and profit-seeking companies Increasing numbers of professional (paid) athletes in international competitions
    8. 8. Sport started to internationalize very longago as “foreign” athletes attended theGreek OlympicsInternational competitions emerged withthe rise of modern industrial marketcapitalism: Wimbledon tennis 1877, US Open tennis1881, modern Olympics 1924, football World Cup 1930,the Masters Golf 1934, ski world Championship 1973 Increasingly related to commercial activity and profit-seeking companies Increasing numbers of professional (paid) athletes in international competitions All significant sport events are broadcast
    9. 9. Sport started to internationalize very longago as “foreign” athletes attended theGreek OlympicsInternational competitions emerged withthe rise of modern industrial marketcapitalism: Wimbledon tennis 1877, US Open tennis1881, modern Olympics 1924, football World Cup 1930,the Masters Golf 1934, ski world Championship 1973 Increasingly related to commercial activity and profit-seeking companies Increasing numbers of professional (paid) athletes in international competitions All significant sport events are broadcast Professional clubs become transnational corporations
    10. 10. Many sports have been ‘imported’ and given a new home Baseball in Japan and South Korea Soccer (football) in North America American football and Frisbee in Europe, Cycling in Africa Skiing and hockey in Saudi Arabia
    11. 11. The most globalized sport in the worldis football with 250 million registeredparticipants in the world.
    12. 12. The most globalized sport in the worldis football with 250 million registeredparticipants in the world.The market for football (practice,events,TV, shoes, etc.) involves over500 million people.
    13. 13. An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek
    14. 14. An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek 550 Billion U.S. Dollars
    15. 15. An athlete cannot run with money in his pockets. He must run with hope in his heart and dreams in his head. -Emile Zatopek 550 Billion U.S. Dollars I was just marveling at this here in Turkey. Its kind of how they put the t-butyl mercaptan smell in natural gas so you knowThe global profits of imported and exported sporting goods in 2004 re.
    16. 16. Globalization of Production Many firms proceed to Foreign Direct investment (FDI) in the sporting goods industry. in other developed countries (market- seeking FDI) in developing and transition countries (efficiency-seeking FDI) with low production costs (unit labor costs).
    17. 17. Globalization of ProductionMost sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia.
    18. 18. Globalization of ProductionMost sport shoes and sportswear are stitched in South-East Asia, North Africa and Latin America. Over 80% of soccer balls are manufactured in Asia. Nike, and Reebok relocate all production in developing countries through outward processing trade to Pakistani, Indonesian, and other subcontractors.
    19. 19. Global Sponsors The sporting good industry sponsors national federations, professional clubs and athletes in several for obvious. But now transnational corporations from outside the sport industry have entered sport sponsoring: McDonald’s, Kodak, Philip Morris, Visa, Fuji, Time-Life, Philips, Canon, Carlsberg, Sony, Toyota, Mercedes.So Sport must be very lucrative
    20. 20. Who was the first to sponsor a major sporting event?...in this case the 1928 Olympic Games.
    21. 21. Who was the first to sponsor a major sporting event?...in this case the 1928 Olympic Games.
    22. 22. Since economic globalization of sports is uneven, a great number of countriesare left aside. Less Developed and transition economies marginallyparticipate in sport globalization.
    23. 23. Since economic globalization of sports is uneven, a great number of countries are left aside. Less Developed and transition economies marginally participate in sport globalization.In other words...they miss out on the money
    24. 24. Since economic globalization of sports is uneven, a great number of countries are left aside. Less Developed and transition economies marginally participate in sport globalization.In other words...they miss out on the money Why?
    25. 25. Why Less DevelopedCountries can’t compete
    26. 26. Why Less Developed Countries can’t compete1. The ratio of professional participants/population is usually lower than 1%
    27. 27. Why Less Developed Countries can’t compete1. The ratio of professional participants/population is usually lower than 1%2. Lack of money, teachers, and equipment for Physical Education
    28. 28. Why Less Developed Countries can’t compete1. The ratio of professional participants/population is usually lower than 1%2. Lack of money, teachers, and equipment for Physical Education3. Limited sport facilities and equipment
    29. 29. Why Less Developed Countries can’t compete1. The ratio of professional participants/population is usually lower than 1%2. Lack of money, teachers, and equipment for Physical Education3. Limited sport facilities and equipment4. Few world sport events hosted
    30. 30. Why Less Developed Countries can’t compete 1. The ratio of professional participants/population is usually lower than 1% 2. Lack of money, teachers, and equipment for Physical Education 3. Limited sport facilities and equipment 4. Few world sport events hostedAbout 30 developed countries handle the organization of 96% of all world sporting eventsper year. The rest of the world (170+ countries) host less than 5%.
    31. 31. Remember the Quiz?
    32. 32. Remember the Quiz?1. Name 1 football (soccer) player.2. Name 1 basketball player.3. Name 1 baseball player.4. Name 1 winner of the Tour de France.5. Name 1 winner of the Masters Golf Tournament.6. Name 1 professional team with players from more than 1 nationality: (what is the team and where are the players from?)7. Name an athlete who won a gold metal at the Beijing Olympics.8. Name a spokesperson for Nike.9. Name 3 sponsors of any major sports teams.10. Name 2 things Michael Jordan branded.
    33. 33. Remember the Quiz? 1. Name 1 football (soccer) player. 2. Name 1 basketball player. 3. Name 1 baseball player. 4. Name 1 winner of the Tour de France. 5. Name 1 winner of the Masters Golf Tournament. 6. Name 1 professional team with players from more than 1 nationality: (what is the team and where are the players from?) 7. Name an athlete who won a gold metal at the Beijing Olympics. 8. Name a spokesperson for Nike. 9. Name 3 sponsors of any major sports teams. 10. Name 2 things Michael Jordan branded.check your answers against the students near you. Do you have many of the same answers?
    34. 34. Why is that?
    35. 35. Globalization
    36. 36. Text Adapted fromAndreff , Wladimire (1990) The Economic Globalization of Sport, University Paris 1 Pantheon Sorbonne

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