WWE broadcasts in more than 150 countries and 30 languages andreaches more than 650 million homes worldwide.WWE programming reaches nearly 14 million viewers in the U.S. eachweek.WWEs audience is approximately 64% male and 36% female.75% of the WWE audience is 21 and over.WWE.com attracts an average of 12.4 million monthly unique visitorsworldwide.WWE was recognized as one of The Best 200 Small Companies.
• From 1963 to 1979 it was known as World WideWrestling Federation.
• In 1980 WWWF was renamed as WWF by VincentKennedy McMahon and took over the running of his businessfrom his father.
1980-1992: The Golden Era• Recruitment of Hulk Hogan and incorporation with pop musicstars in wrestling storylines• As a result, the WWF was able to expand its fan base into anational mainstream audience.• 1980s, McMahon shaped the WWF into a unique sportsentertainment brand that reached out to family audiences .
The New Generation Era (1993-1997)• suspected of steroid abuse and distribution.• company reported financial losses anddecided to cut the pay.• WWF Monday Night Raw vs WCW MondayNitro• WWE continued to lose profits as a result ofthe WCWs aggressive marketing tactics
1990s Attitude Era• McMahon redirected storylines towards a more adult-orientedmodel the concept became known as "WWF Attitude“.• As a result, the WWF suddenly found itself back in the midstof national pop-culture, drawing millions of viewers for itsweekly Monday Night Raw broadcasts, which ranked amongthe highest-rated shows on cable television.
Ruthless Aggression Era and BrandExtension(2002-2007)• Brand Extension : Raw and Smack Down• Ohio Valley Wrestling (OVW) as a WWEsdevelopment territory• By 2007, many of the on-air talent that haddrawn crowds in the 1980s and 1990s haddeparted.• rise in popularity of the Ultimate FightingChampionship (UFC).• plans to open offices around the world such as inSydney, Australia.
PG ERA (2008-Preasent)• As 60 percent of the Viewers were childrenwwe shifted towards family friendly content .Brutality was removed .• It got TV14 rating
• WWE Studios is a Los Angeles-based subsidiary of professionalwrestlingpromotion WWE, Inc., created in2002 as WWF Films to develop andproduce feature film properties for itswrestlers