Social Media Branding and Reputation Management
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Fiona Lucas of iRespectOnline discusses the importance of personal branding and online reputation management. She notes that personal branding encompasses people's expectations, network, experiences, promises, reputation and accomplishments. It is important to authentically represent your whole self online. Warren Buffett is quoted saying it takes 5 years to build an online reputation but less than 5 seconds to destroy it. The presentation provides etiquette tips for social media and outlines a framework for maintaining a positive online reputation through respect, responsibility, research and resilience. It emphasizes using multiple online platforms to showcase work and expertise through blogs, websites, social media and professional profiles in a way that is tailored to each channel.
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Social Media Branding and Reputation Management
- 1. Social Media Elevating your brand and reputation on
- 4. LET’S TALK ABOUT “PERSONAL BRAND” “personal brand” is a euphemism, a shortcut for expectations people have of us, our network and personal connections, the experiences we offer, the promises we make, our reputation, and our accomplishments – Seth Godin
- 5. You are a UNIQUE IDENTITY. It’s important to be yourself, be an authentic person – bring your WHOLE SELF and be true to you.
- 6. Perception is Reality! Perception + Reality = reputation
- 7. Warren Buffet We say 5 years to build a reputation online and less than 5 seconds to destroy it
- 8. Etiquette in the online world Email How we respond to comments and criticism How you use your personal profile in business Etiquette towards your competitors Instant messages Text
- 9. TOP ETIQUETTE TIPS • Stay neutral and unbiased – do not let your personal views cloud your professional response • Grammar and punctuation matters (use Grammerly if you need to). • Always read the terms or rules of engagement for groups that you join. • Use the phone – don’t let email threads get too long, or if you get the feeling the message is being lost or misconstrued, don’t delay • If you disagree in an online conversation, stick to facts, and politely and respectfully share your point of view. Do not insult the other person. • Use your real name in network groups • Never post when angry, overtired or after too many wines. • You don’t have to accept everyone as a friend, but politely explain and offer alternatives.
- 10. 4R’s Reputation Framework® Overview for business RESPECT RESPONSIBILITY RESEARCH RESILIENCE
- 11. 3 Pillars of Online Reputation Your professional public profile • Found quickly online – even when starting out • NOT a resume – it’s a snapshot of your professional experience and capabilities • Grow your network • Create opportunity • Showcase your work • Stay up to date with your industry news Your piece of real estate • You own it (and make sure you do own your domain name for yourself) • Create Content – use your blog. Your Voice, not someone else’s. • Pull your content into one place. • Repurpose Choose 2-3 at first • Don’t overwhelm yourself or spread yourself too thin • Have a content plan in place • Use your time wisely • Keep up to date with changes via a professional • Monitor daily • Respond quickly • Images, Video LinkedIn Website Social media Platforms
- 12. What content - Where Visual Apps Hashtags on IG 2-3 in main post, add more #tags in comment (brand and popular) Pinterest: abouts wants and needs and dreams inspirational/original text on images video LinkedIn Repurpose blogs to LinkedIn Publish Professional tone Discuss Trends Share content Invite commentary Facebook Conversational tone Friendly Not salesy On your page Keep groups about discussion and value Twitter Brief Summaries One liners re stats with link – all links auto resized to 23 characters No more than 2 #tags Avoid fb links Breaking news Listening Social media and the online world is just as diverse as outside in the real world. There is no one size fits all. You need to modify and adapt your content to suit.
- 13. Fresh ideas Great Images Awesome Content Deliver Value Release Your Inner Awesome
- 14. Connect with us now: Twitter: @irespectonline www.irespectonline.com www.facebook.com/irespectonline
Editor's Notes
- Our second run print has sold out. You can buy ebook or kindle versions at www.irespectonline.com Click on SHOP or go to http://www.irespectonline.com/futureproof-your-kids-book/ Only $20 . For anyone with children or anyone who doesn’t really understand the online environment. This is not a book about changing settings but about mindset around the online world. We have had a delay in launching the forum due to several deaths in the family but hopefully will be back on track this year soon. You can pre-sign at www.futureproofyourkids.com We will be having some great launch giveaways too!
- To paraphrase Seth Godin Who you hang out with actually matters!
- To paraphrase Seth Godin Who you hang out with actually matters!
- Warren buffet quote gold bus, cecil the lion, rebel wilson
- What are we talking about…
- So important to LISTEN to what is going around, not just writing and producing content but you need to harness social media to enable you to understand your market better.