http://youngglory.virb.com/round-7--professional-results The brief: Encourage Singapore, Asia or even the World to make more babies. http://youngglory.virb.com/melvyn-lim

1. Thebrief:MakeMoreBabies,Please
EncourageSingapore,AsiaoreventheWorldtomakemorebabies.
BronzeYoungGlory,April2013

2. Theissue
Manymarriedcouplesarenothavingkidsorarenothaving
enoughbecauseofamyriadofreasonssuchasthehighcostof
living,burdenofsupportingtheelderlyandcareer-firstmindsets.

3. Beforeanythingelse,havingababy
isaturningpointeveryoneofus.
A erthis,we’rechanging–westartitbydoingthingswewouldn’t
evenconsiderdoing,byreadingbooksthatnevergotouraention

4. Let’sstartwithanWHY
ButwhyareSingaporeansnothavingkids?
Mainfactorsthatinfluencetheiraitude
#1
thehighcost
ofliving
Sincewecan’tmake
themfeelthey
affordit,let’sput
thisaside.
Havingakidwillbring
themneithermore
timenormoney.Also,
ittakesusbackto#1.
It’safeatureofthe
worldwelivein.
Let’sfocusonitfor
themoment.
#2
theburdenof
supportingthe
elderly
#3
career-first
mindsets

5. Whyfocusonthecareer-firstmindset?
Whatmakesthemmorespecialthanothers?
TheyareyoungeducatedAchieversandHedonists.
Theyareentrepreneursorworkforthebigfishineconomy.
Theyareoneofthebiggestcontributorstothepensionfunds.
Theirworkcreatesdemandforotherjobs(auxiliary,supliers).

6. Whatcanwedo
tochangetheirperceptions?

7. Thankyou
IonuțMustață
YoungGlory,April2013
Thesolution
Makehedonistsandachieversreconsider
theirdecisionofnothavingababy.

8. How?Bychangingtheirhabits
tochangetheiraitudes.
When?Whileatwork.
It’stheplacewheretheyspendthemosttime.It’stheplace
wheretheyfueltheirdreamforabeercareer,forabeerpay.
Theypostponethedecisionoutofthefearoflosingtheirjob,
theircareerorlifestyle.

9. Thankyou
IonuțMustață
YoungGlory,April2013
KIDS
READY
Asocialmovementthatinvolves
bothemployeesandemployers
(yes,especiallycorporations)and
runslikeaCSRinitiative.

10. Eachcompanywillcreateinitsownofficebuildingaspaceto
accomodateaseriesofmeetingsoneachFriday,duringthe
lasthouroftheirworkingschedule.
Theemployeescanremainattheirdesksorgotothemeeting,
getpaidjustliketheywouldbeworking,butinsteadmeet
some6-yearolds.
KIDSREADY
Howitworks

11. Theywilltakeanengagementto
enabletheiremployeestoexpe-
riencesomethingnewonper-
sonallevelwhileatwork.
Theyareresponsiblyinvolving
inthefightagainsttheaging
populationphenomenon,that
putsatriskstheirlongterm
commitments.
They’reactuallygeingpaidto
takesomerestandhaveeventu-
allysomefun,insteadofwor-
kingtheir*ssoffattheirdesk.
Theircolleagueswillbethere,
plussomerestless6-yearolds.
Theywillgetthechancetoemo-
tionallyreconnectwiththefeel-
ingandideaofhavingkids.
CompaniesEmployees
Whywouldtheyjoin?

12. Thecompaniescontinuegener-
atewealthandplaytheirpartin
theeconomy.
Theemployees,mostofthem
withagoodeducation,will
fosterthenextgenerationina
saferfinancialcontext.
Itcanbefun.
Butalsoamomenttoreconsider
theirgoalsandprioritiesinlife.
Itmayhelpthemtofeelmore
motivatedandresponsible.
Socio-economical
(foreveryone)
Personal
(fortheemployees)
Itbecomesasocialmovementthat
givessocietyahandontwolevels:

13. Thekidswillbepickedupfromtheirkindergartensand
broughttothecorporateoffices.
Whilethekidswillhavethechancetolearnsomethingfrom
grownups,theparentswillalsogetinvolvedinthefight
againsttheagingpopulationphenomenon,justlikeanycom-
panyorcorporateexecutiveintheprogram.
What’sinitforthekids?
Anargumentfortheparents.

14. KidsReadyisgoingtooffertheemployeesthechancetoemo-
tionallyreconnectwiththeideaofhavingkids.
Atsomepoint,thismightdeterminethemtoconsiderhavinga
babyandevenmakesomeplans.
Anewpersonaldevelopement
perspective

15. Thankyou
IonuțMustață
YoungGlory,April2013
However,geingmarriedandhaving
childrenareultimatelypersonaldecisions
andnotexactlyinthisorder.

16. Thankyou
IonuțMustață
YoungGlory,April2013