Supporters back in charge • Supporters don’t care about your targets. • They care about people, curing cancer, ending poverty, saving lives, protecting animals, defending human rights. • The more you connect them with the mission, the more they’ll do to help you achieve it.
Supporter Mission Manifesto:What it will take, and how we will do it together ...SAVING OUR BIRDS AND WILDLIFE Conservation science; policies andWhat will it will take, who has the best practice; protecting/restoringpower and resources, who can species and habitats; partnershipsdecide, why aren’t they doing it? and mobilised peopleTogether, we can protect and YOUR MONEY, OUR EXPERTISE,restore X DIRECTLY by doing A, B, C. PEOPLES’ ENERGY. JOIN NOW.Governments need to do the right YOUR VOICE.thing, and need to be reminded. JOIN THE CAMPAIGN.Companies/Landowners need to do YOUR CONSUMER POWER.best nature-friendly practice TAKE ACTION. People themselves. Behaviour. YOUR PASSION, TIME, ENJOYMENT. Attitude. Involvement. DO YOUR BIT. VOLUNTEER.
Plan: Sponsor a child for a weekend Friday N T xt ight e WEEKEND Thanks for texting. This weekend you’ll see the world with new eyes and discover the difference sponsoring makes. You’ll get your 1st text Friday night. Enjoy! I’m Gladys and I work for Plan in Tanzania. Today I want you to meet 6-year- old Abla – I’ll be telling you lots more about her this weekend http://bit. ly/XXXXXX Send
Nght T xt –S Sponsor–a child for e weekend Plan: e aturday T xt e S a aturday T xt 3 – te t S Linke photo rne ite d Linke photo d Name: Abla Mwanza Age: 6 years old Lives: Morogoro region, Tanzania Father: Furaha Mwanza, a rice farmer Mother: Mwalambi Mwanza Likes: Playing house with her best Abla now has safe, clean water to drink, Ugali is a staple dish in many East African friend, Angesta but many children are not so lucky and risk countries. Maths lessons waterborne diseases like dysentery. Sponsor a child like Abla Her schoolteacher, Madam Zaina Sponsor a child like Abla Registered Charity no.276035
Putting the Supporter in Charge 1. 1. Build your Brand Story around Supporters 2. 2. Make the Mission Tangible and Personal 3. 3. Encourage Participation, Make it Fun 4. 4. Take People there and Show them 5. 5. Involvement in the Real World 6. 6. Congratulate
Engagement: creating emotional memories "Long after people forget what you did for them, they will remember how you made them feel." Walt Disney