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How to turn interaction into business action
Marketing apps bring the richness and expectations of mobile apps ...
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Marketing Apps [Infographic]


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Nine ideas for marketing apps in a handy infographic.
Why marketing apps? Engage in a much more meaningful level than cookie-cutter websites and landing pages.

Published in: Business

Marketing Apps [Infographic]

  1. 1. MARKETING How to turn interaction into business action Marketing apps bring the richness and expectations of mobile apps to web experiences. They engage with visitors at a much more meaningful level than cookie-cutter websites and landing pages. Most provide highly valuable segmentation and sales enablement data that can be leveraged within CRM and marketing automation platforms. Idea 1: Content Wizard Progression bar 1 2 3 1 2 3 RECRUITING TALENT Which HR topic would you like content on? Which topics interest you within recruiting? Retaining Talent (HR Benefits) FREE White Paper 2014 Recruiting Trends International Get the FREE White Paper White Paper Name Technical Recruiting Talent 1 2 3 RECRUITING EXECUTIVE TALENT Email Download Executive short & sweet form to get the content Rather than showing long list pages of white papers and webinars to wade through, content wizards let participants drill down to their favorite content and provide a more enjoyable and personal user experience. And, as you associate the data collected to the lead record, you can also tie that data back to the referrers that drive the traffic. Idea 2: Conversion Path Visual prominence of incentive FREE HR White Paper Learn New Ways to White Paper Recruit Talent Benefits that help FREE Retain Employees FREE White Paper FREE FREE White Paper Name Name I NEED TO Email Recruiters: White Paper I NEED TO RECRUIT Company RETAIN Email HR Professionals: Company White Paper White Paper self-segmentation A conversion path lets a visitor self-segment into one of two buckets. This choice is communicated via a click — not a form. The post choice page is then more specific to the visitor’s interest and more likely to convert their initial engagement into conversion. Conversion paths are mutually beneficial — giving marketers valuable segmentation data tied to the resulting lead record and tied back to the referring source of traffic. Idea 3: Quiz recommendations based on score results Your Score: 18 1 2 3 4 L A N D I N G PAGE QUI Z 1 2 3 4 L ANDING PAGE Q UIZ Question 1: Needs Improvement! How strong is the message match between your ad & your landing page? Get Results via Email Below are ways to improve your pages based on the answers to the quiz. simplified choices package results Name Not so good Email So-so AD Company LP Get Results Great! Quizzes are a great way to engage and educate participants — giving them valuable insights and advice, while marketers get high-value visitor profiling and segmentation data. You can then use that data to drive targeted marketing automation programs and to surface warmer leads to sales with pre-fab insight into pains. Idea 4: Calculator dynamic price range based off answer Your Approx. Price is Estimate your price per month $1,295 — $1,895 How many unique visitors do you drive to your landing pages each month? ✓ ✓ ✓ ✓ Request a Proposal Get Instant Estimate 1 2 Email prominent, simple form Job Role Company Estimate Enter Amount 1 2 Get Proposal RF P incentive for more detailed pricing Price ‘ball parking’ lets you price-qualify leads without giving them personal pricing. It uses some basic axes upon which to assess and offer a price range or ball park. This provides the immediate gratification that B2B buyers crave while allowing sales to continue to build value prior to delivering a specific price quote. Idea 5: Configurator RFP Lightbox with content based on answers & selections 1 2 3 NUMBER OF EMPLOYEES 1 2 3 RECRUITING EMPLOYEES Step 1: How many employees do you have? Step 3: Select the type of package best fits your needs? Step 2: How many will you recruit in the next 12 months? Number of employees in your company: We help Select We do it all Next Select Select Email Company Phone # of Recruits Start For a “Do it Yourself” Plan for 50 Employees Name Do it Yourself Number of employees you will be recruiting: # of Employess Request a Proposal 1 2 3 SELECT YOUR PACKAGE Initiate engagement with a basic question Contact Sales Include features & benefits to distinguish package choices Configurators are specific types of wizards that allow participants to assemble or package products and/or services. By answering a series of self-evaluation questions, they can be presented with a more targeted and specific offering. Idea 6: Game You are Correct! The Game of HR The answer is: 503 corporate recruiters were asked what their greatest challenge was... Download the FREE Report Benefits Package B Survey results reveal that benefits play the most challenging role in the recruiting process. Which do you think it was? A Compensation Package B D Work Environment Email Benefits Package C Relocation Name Company Download Learn all the answers in this FREE report playful and engaging layout directional cue to upsell full report Games are entertaining ways to engage, educate and convert prospects. In answering, participants are exposed to shared pains, problems and solutions that drive demand. Simple guessing games provide another way to communicate strategically compelling information— for example, guessing how much time is saved on average by users of a solution — and tying that back to real research. Idea 7: Contest data for marketing automation & sales enablement Win $500 Question 1: 1 2 3 4 What is the #1 best benefit to attract new talent? Test your recruiting knowledge and you could win $500! A Health Care Enter to win now! B Retirement Email Job Role Company Enter Contest Enter all the questions correctly and you could win $500! short, concise form C Wellness Program data can be passed into CRM Knowledge-driven contests engage participants by incentivizing them to compete. Aligning the contest with marketing propositions— either by exposing pains or solutions within the content of the contest — involves and educates participants. Contests can be valuable sources of engagement and data from highly qualified prospects. Idea 8: Voting The results: D Employee Referrals Vote Now: 25% 12.5% Vote for the most effective source of applicants: 12.5% A Online Headhunting B D D Name Email Industry Specific Ads C LinkedIn Ads A C Get the FREE Report 50% B Employee Refferals Company FREE Report Enter to win a year of FREE HR Software multiple selling propositions choices tie in to company services Voting for preferences can be an easy-to-tap motive for visitors. Extending the experience to show how the visitor’s vote compared to the votes of others can further deepen interest and desire. When marketers design the alternatives between which visitors are being asked to vote so they have meaningful tie-ins to marketing strategy and selling propositions, the engagement in voting becomes engagement in the brand. Idea 9: Survey strategic questions HR Survey We’re surveying HR Professionals about recent trends HR Survey Start the Survey We’re surveying HR Get the about ProfessionalsFREE Report recent at the end of the survey trends 1 2 3 4 5 HR SURVEY Question 1 Which of the following trends will have the greatest impact on HR next year? Name Takes 5 minutes Receive the HR Practices Research Report Get Started Offshore Outsourcing Healthcare Reform Tax Incentives Equal Opportunity Act Changes Unemployment Repurcussions Next Email Takes 5 minutes Receive Company the HR Practices Research Report Begin Survey Get Started lightbox gate added before the survey answers identify pain points Surveys in a marketing context can be more persuasive than ordinary research surveys. When a survey is strategically designed to focus on pains that can be relieved by the brand behind it, the survey can become an engaging and educational marketing vehicle. More leads. More branding. More revenue. ion is a marketing platform used by hundreds of global brands and agencies to create and test app-like digital experiences that generate leads, enhance brands, and drive revenue. Call 1.888.ion.idea (466.4332) or +1.561.394.9484 or get started at 3 things you should know about ion 90% 73% 95% Positive ROI Double Results Would Recommend