This document discusses different aspects of leadership, including definitions, motivations, and elements that build trust. It provides three key elements of great leadership according to Laozi: a good leader is revered, a bad leader is despised, and a great leader empowers people to feel they accomplished things themselves. Trust is identified as the quintessence of leadership, built through vision, competence, character, respect, and care. Trust is earned incrementally but can fall catastrophically. Examples of trusted leaders in business, religion, and politics are given. Effective leaders help navigate uncertainty, leadership is a journey, and all leadership is personal through empowering others and simplifying.