маркетинг

2. An advertising campaign is an organized series of
advertising messages with identical or similar
messages over a particular period of time

3. The critical part of making an advertising campaign is
determining a champion theme as it sets the tone for the
individual advertisements and other forms of marketing
communications that will be used

4. Geographical spread:
• Local market campaign
• Entire region campaign
• National campaign

6. THE WORD HOOK

8. THE REPEATABLE THEME

10. • Identify the problem
• Budget
• Pre testing
• Target audience
• Media selection
• The language
• Visual & the copy
• Timing & duration
• Post testing
• Effect on sales