This document provides tips for creating effective content through YouTube. It recommends figuring out the target audience and what type of content they want. Important factors for good content include websites, search engine optimization, YouTube scores, and social media presence. The document stresses the importance of tags, titles, comments, and calls to action like asking viewers to like and subscribe. Creating engaging content that encourages discussion and interaction can help build an audience and subscribers on YouTube.

1. STEPS TO CREATING
CONTENT THRU YOUTUBE
Tara Mojabi

2. YOUTUBE ‘S IMPACT IN 2019
• Youtube has become the second largest search engine.
• Many companies are incorporating video content to their
companies.
• Youtube generates billions of views a day and millions of hours
are spent on it.
• Everyone is using Youtube whether its to make a decision on a
product or just for pure entertainment.

3. YOU CAN CONNECT TO YOUTUBE
FROM ANYWHERE!

4. PICKING THE RIGHT CONTENT
• Important to figure out what your target audience is.
• Need to understand what type of content people want.
• Content can be tutorials, reviews, basic information, basically
anything you want.
• Getting input from current customers can boost the growth of
your company.

5. LIKE AND SUBSCRIBE
• The most important buttons on Youtube are these two. This shows the commitment
and involvement that your subscribers show. The more involvement you get the
more relevant your videos will become and trend.
This Photo by Unknown Author is licensed under CC BY-
NC

6. IMPORTANT FACTORS FOR GOOD
CONTENT
• According to Online Video Gamer, we look at four separate, yet
interrelated area that determine how well an organization is
leveraging online video and Youtube:
• Websitescore
• Search Engine Score
• Youtube score
• Social Media Score
• So, great video content+many videos= more subscribers + higher SEO
ranking.

7. TAGS, COMMENTS & TITLES
• When it comes to getting your video noticed, these three are
crucial.
• Making sure your tag is relevant to your topic and not creating
clickbait to trick your subscribers.
• Asking your subscribes in your videos allows for that involvement
and community.
• You want interaction with your subscribers so they know that you
are just involved.
• Make titles that are attention grabbing and interesting!

8. CREATING DISCUSSION
This Photo by Unknown Author is licensed under CC BY

9. ASKING FOR COMMENTS AND LIKES
• Just like a Facebook, Youtube has its own LIKE button that
enagages users.
• This is an important tactic that actually works.
• In the world of Twitter, asking users for a retweet actually gives that
tweet a 12x higher retweet rates than those that don't and the same
goes for Youtube.
• Funny enough. If you ask for likes and subscribers you will actually
get more. Never hurts to ask.

10. WORK CITED
• https://www.weidert.com/whole_brain_marketing_blog/video-marketing-for-
dummies-the-6-step-guide-for-creating-killer-youtube-videos
• https://www.impactbnd.com/blog/does-youtube-marketing-really-work