SEMrush’s Content Marketing toolkit is developed to facilitate content marketing tasks and produce engaging content. This software makes it simple to develop and refine an ongoing marketing strategy, identify content deficiencies, research, write, and audit content. Visit: https://bloggingden.com/semrush-content-marketing-platform/
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3. SEMrush Content Marketing Platform Review
Learn How to create a better Content Strategy?
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4. What is the most significant challenge that
most content marketers and bloggers are
confronted with? You’re correct if you said
“creating engaging content.”
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5. For topic analysis, layout, and tracking the
success of your content, you need access to
the RIGHT Content Marketing Tools.
Then let’s unveil the
“Content Marketing Toolkit”
from SEMrush.
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6. What is the SEMrush Content Marketing Toolkit?
SEMrush’s Content Marketing toolkit is developed to
facilitate content marketing tasks and produce engaging
content. This software makes it simple to develop and
refine an ongoing marketing strategy, identify content
deficiencies, research, write, and audit content.
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7. Tools available in the
SEMrush content marketing platform
• SEMrush Topic Research
• SEMRush Marketing Calendar
• Brand Monitoring
• SEO Content Template
• SEO Writing Assistant
• Content Audit
• Post Tracking
• Social Media Tracker
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8. 1. SEMrush Topic Research
Topic Research tools can provide you with valuable insights into
your audience’s interests.
You may filter the data based on location, province, or city to
find the most popular and latest articles.
Find insights on specific keywords that people are looking for.
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9. To use this feature go for Content marketing dashboard > Topic Research and enter your niche keyword. Then
click on get content ideas.
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10. • Cards: By default, ideas are often shown cards, with each card containing the most relevant subtopics, including articles from the
top-ranking websites for your seed keyword on the SERP.
• Explore: Analyze the size of your competition and your leading rivals. Scrutinize how your competitors drive organic traffic to
improve your business campaign. Assess the SERPs and the rivalry in greater detail.
• Overview: You can use it to determine if you can enter into a competition with it. You can click on any of the search modules to hop
into more detailed reports.
• Mind Maps: Mind Maps help you determine SEO and Internet Marketing. Add the keywords to the mind map. Write the most
comprehensive article using SEMrush.
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11. Content ideas can also be prioritized based on the following parameters:
• Volume: The most popular topics will be displayed first when you use them.
• Difficulty: The most challenging keywords to rank for (difficult keyword).
• Topic Efficiency: See the most relevant topics (for your target topic).
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12. 2. SEMrush Marketing Calendar
You will use the Marketing Calendar to schedule the actions of the
marketing campaign in a calendar and share the agenda with
teams.
This collaboration platform aids teams in their organizing efforts
while also encouraging clarity.
You may use Marketing Calendar to: Organize and plan your
marketing tasks.
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13. Benefits of SEMrush marketing calendar:
Amazing benefits with SEMrush marketing calendar
• This calendar has a schedule built-in and can conveniently be combined with several other SEMrush tools.
• You can manage all editorial plans and campaigns from one place.
• You can invite team members with different permissions.
• The calendar helps you to plan out all of your campaign’s decisions and operations, as well as collaborate with your staff.
• You can share your calendar with anyone as PDF, CSV and share links anytime
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14. 3. Brand Monitoring
The Brand Monitoring tool gives you easy access to the best of the
influencers and, the media talks about business trends, your rivals,
or your brand.
You will also identify the most popular blogs in your industry and
easily calculate their percentage of total blog mentions.
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15. Benefits of using the Brand Monitoring tool
• You will easily find the top influencers and media talking
about market trends, your competition, or your company
by using Brand Monitoring.
• You will also identify the most popular blogs in your
industry and easily calculate their total blog mentions.
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16. How to set up brand
monitoring?
To set up SEMrush brand monitoring tool,
you need to go for the content marketing
platform > Brand monitoring.
You will find the new campaign section
with a brand, choose the country and
click on “Start Tracking”.
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17. SEMrush will start searching the
brand mentioned sources and
presenting with an attractive box
with the following sections.
• Total mentions
• Positive Mentions
• With backlink
• With highest Traffic
• Total estimated reach and
• Sentiment
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18. 4. SEO Content Template
Create SEO-friendly content that is well-crafted.
The tool examines your competitors’ content and provides you with
suggestions for creating compelling content ideas.
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19. To use this, you need to go for Content marketing > SEO Content Template, then enter the target
keyword, choose the location to rank your content, and then hit on Create SEO template.
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20. 1. Top 10 ranking articles
2. Semantically related keywords
3. Backlink recommendations
4. Readability Score
5. Text length
6. Basic SEO recommendations
SEMrush analyses the content on
Google’s top ten sites. You’ll get
tips on how to write content that’s
SEO-friendly.
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21. 5. SEO Writing Assistant
The SEO Writing Assistant approach is based mainly on Flesch reading-ease
score formula, and it assists you in the following ways: Allow your document
easily readable.
The tool evaluates the difficulty of your document, compares it to the average
readability score of your top 10 competitors in Google rankings, and attributes
a readability score to your goal.
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22. To open this, you need to go for the Content
marketing > SEO Writing Assistant” option and
hit on the “Get Recommendations” button.
• Now add the target keywords in the Right
side box.
• Choose the country for the target audience.
• Click on “Get a recommendation”.
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23. 6. Content Audit
Content Audit allows you to quickly identify the scope of
the audit and identify pages that need to be improved in
terms of rating or interaction.
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24. To start a Content Audit, you need to go for Content Marketing > Content Audit. Now enter your domain
URL, then click on “Start Audit.” After a few minutes of crawling your site, you will get access to all the
pages in one place.
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25. 7. Post Tracking
Tracking tool for your posts Analyses the accuracy of your
posts that have been written on third-party sites: Monitor
social media engagement, backlinks, and referral traffic.
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26. By using third-party tracking,
you can keep track of your
traffic sources. It evaluates
the success of your article in
a click and daily tracks your
keyword rankings.
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27. 8. Social Media Tracker
With Social Media Tracker, you can keep a check on your nearest
rivals’ social media profiles and compare their development and
interaction to your own.
The reports make it simple to find the best-performing posts in
your niche, allowing you to remain on top of your targeted
audience’s social media habits.
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28. You will use Social Media Tracker to keep tabs on your nearest competitors’ social media pages. It helps you keep
an eye on your nearest competitor, comparing their development with yours.
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29. Pros and Cons of
SEMrush Content Marketing Platform
PROS
• Analyzing online mentions of your brand or that of
your competitors is possible with Brand Monitoring.
• Post Tracking lets you monitor backlinks, referral
traffic, search engine rankings, and social shares for
any content.
• Finding excellent topic or content ideas for any niche
is easy with topic research.
• Using this tool, you can check your content for
originality (and determine whether any content has
been copied from another source).
• Your overall content can be improved by performing
a content audit to increase social sharing and organic
traffic.
• Creating SEO-friendly content is easy with the SEO
Content Template.
• SEO Writing Assistant allows you to optimize your
content in a better way by improving your readability
score.
• Your content can be planned and scheduled in
advance with Marketing Calendar
CONS
• To access the SEMrush Content
marketing toolkit, you need GURU or
Business Plan.
• It is not available in Free and Pro plans.
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30. What is the pricing of the SEMrush tool?
You have good
news for you on the
next page.
Here are the details of SEMrush content marketing platform plans and their features.
• PRO Plan: For freelancers, startups, and in-house marketers with a limited budget.
• GURU Plan: For SMB and growing marketing agencies.
• BUSINESS Plan: For agencies, E-commerce projects, and businesses with an extensive
web presence.
Now it is time to discuss the pricing of SEMrush. It comes with three different plans with a slight variation on monthly to yearly plans.
You will get the complete details of both Monthly and Yearly plans.
If you take a yearly subscription, you may save more than a 16% great discount than the regular monthly plan. Here I am suggesting a
Guru or Business plan to get maximum benefits from the SEMrush.
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31. Are you excited to test this SEO tool immediately? Just follow these steps to
get a SEMrush free trial for 14 days and complete a premium account without
limitations.
Step 1: Click on this magical link. You will redirect the link to the SEMrush offer
page, which is shown below.
Once you click the button below and complete the steps to grab this offer.
Get SEMrush Free Trial for 14 days
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Reference for text version: https://bloggingden.com/semrush-content-marketing-platform/