When You Should Send a Text Marketing Blast for Your Customers


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When You Should Send a Text Marketing Blast for Your Customers

  1. 1. When You Should Send a Text Marketing Blast for Your Customers<br />
  2. 2. Having a mobile database of your customers is a powerful tool to drive sales into your restaurant.<br />
  3. 3. Send a text marketing blast for the right reason and your weekly sales and customer frequency will help your bottom line profits and margins. <br />
  4. 4. Use it at the wrong time and you will notice little increase in sales and turn customers off to your new marketing tool.<br />
  5. 5. Here are Ten Reasons to Send a Text Message Marketing Blast to Your Subscribers:<br />
  6. 6. 1. Increase sales on slower days<br />
  7. 7. Certain days of the week are probably slower then weekends for restaurants or retail stores. <br />
  8. 8. Send a text message offer in the morning for a discount good for that day only. <br />
  9. 9. 2. Sell excess items and stock<br />
  10. 10. Instead of having it sit around your business taking up room or going bad or out of style, send a text marketing blast with an offer only good for those items.<br />
  11. 11. Most businesses can also use their text list to negotiate lower pricing on bulk orders with suppliers if they can move the items quickly with their mobile list.<br />
  12. 12. 3. Fill up your business<br />
  13. 13. Use the text list to offer free cover charge or appetizer before a certain time to start the night off right.<br />
  14. 14. 4. Rescue from bad weather<br />
  15. 15. Next time rain threatens to ruin your sales for the day, send a blast announcing your "Rainy Day Sale" and save your sales.<br />
  16. 16. 5. Promote a new item<br />
  17. 17. Also use to promote new seasonal items or menus.<br />
  18. 18. 6. Contest promotion<br />
  19. 19. Announce contests, run contests, and drive people into your store to enter. Send an offer and ask people to show their text message in-store to enter.<br />
  20. 20. 7. Drive website traffic/ sales<br />
  21. 21. Text messages that cross-promote your Facebook page will increase participation, engagement and get people talking about your brand in social media circles. <br />
  22. 22. Send the Facebook page link and ask people to post about their favorite aspect of your business.<br />
  23. 23. Reward the best posts with gift certificates and this will increase your brands awareness online.<br />
  24. 24. 8. Make up lost sales<br />
  25. 25. Previously if you were having a slow day, behind your sales goals for the day in the afternoon, what would you do to rescue sales for the day?<br />
  26. 26. Chances are your only option was to try to save on your labor cost. Send a text blast in the afternoon for a dinner offer that is only valid for that night and make up the lost sales.<br />
  27. 27. 9. Charity nights<br />
  28. 28. It is a nice way for people to donate and feel good about spending money with your business. <br />
  29. 29. Don't forget to let local news outlets know about your promotion.<br />
  30. 30. 10. Drive reservations/open appointments<br />
  31. 31. While you can't send text blasts for this purpose every day, it is a great fit for every couple weeks on normally slower days.<br />
  32. 32. When developing your text message marketing campaign, pay attention to when you are sending text blasts, the reasons and your desired goal. <br />
  33. 33. A little planning and strategy will go a long way to new sales, traffic and creating loyal customers that will reward you for years to come.<br />